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Account Director

Circa - IPG DXTRA
Full-time
On-site
New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Account Director

πŸ”Ή Company: Circa - IPG DXTRA

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Public Relations and Communications Services

πŸ”Ή Date Posted: 2025-05-27

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Serving as a key driver and client liaison for anticipating client needs and delivering superior service
  • Leading the account team, providing strategic counsel and ensuring the execution of client programs and activities
  • Driving consumer media relations programs and securing top-tier media coverage
  • Collaborating with marketing partners and digital connectors to deliver integrated ideas and execution

ASSUMPTION: This role requires a high level of client management and strategic thinking, with a focus on consumer branding and media relations.

πŸ“‹ Key Responsibilities

βœ… Serve as the Client Relationship Manager, providing strategy to clients trying to change marketplace perception and reach new consumers

βœ… Address the varied and changing needs of a brand/business, proactively leading clients with solid counsel and program creation

βœ… Maintain a big-picture strategic view encompassing business goals, competitive issues, and constituent considerations, along with the breadth of ever-changing communication tools and techniques to tell the brand story

βœ… Advocate for integrated marketing and communications solutions, and proactively seek collaboration with marketing partners of all disciplines

βœ… Understand the art of presentation and bringing ideas to life, and be adaptive to presentation styles for varying client audiences (communications, marketing, executives)

βœ… Provide effective counsel (written & verbal), manage expectations against results, troubleshoot and address issues before they become problems, and ensure flawless execution of day-to-day client activities

βœ… Develop, draft and drive client programs, plans and budgets

βœ… Successfully grow existing accounts and lead new business development activities

βœ… Stay on top of industry best practices, client and competitor brand activity, and ensure the agency delivers game-changing ideas and solutions

βœ… Work within the g4 model, harnessing the digital connectors, strategists, and specialized creators to deliver integrated ideas and execution

βœ… Be responsible with the team (and media connectors) for constant media coverage, be able to secure top-tier media coverage as needed.

ASSUMPTION: This role requires a strong understanding of consumer branding, media relations, and integrated marketing strategies.

🎯 Required Qualifications

Education: BA/BS in English, journalism, communications, or a related field

Experience: 7+ years of corporate/agency PR experience, with a strong background in consumer branding

Required Skills:

  • Proficient in Microsoft Office
  • Expert in AP Style
  • Strong background in driving consumer media relations programs
  • Agency (billing, account staffing/utilization, new business) experience required at supervisor or above

Preferred Skills:

  • Tech experience (not required but ideal)

ASSUMPTION: Candidates should have a strong background in consumer branding and media relations, with experience in an agency setting.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director-level role in New York City)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Tuition reimbursement
  • Employee assistance program

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for project demands

ASSUMPTION: Salary range is estimated based on industry standards for a Director-level role in New York City, with a focus on consumer branding and media relations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Public Relations and Communications Services

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: Not specified

Company Description:

  • IPG DXTRA is the world’s most diverse communications network, bringing experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
  • The company offers a wide range of services, including public relations, branding, digital marketing, and event planning.
  • IPG DXTRA is part of the Interpublic Group of Companies (IPG), a global marketing and communications holding company.

Company Specialties:

  • Public Relations
  • Branding
  • Digital Marketing
  • Experiential Marketing
  • Influencer Marketing
  • Entertainment Marketing

Company Website: http://www.ipgdxtrahealth.com

ASSUMPTION: IPG DXTRA is a large, established company with a diverse range of services and a global presence.

πŸ“Š Role Analysis

Career Level: Director (Senior-level management role)

Reporting Structure: The Account Director reports directly to the Account Supervisor and works closely with the account team, digital connectors, strategists, and specialized creators.

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Potential to grow existing accounts and lead new business development activities
  • Opportunities to work on high-profile consumer brands and campaigns
  • Chance to collaborate with and learn from experts in various disciplines within the agency

ASSUMPTION: This role offers opportunities for career growth and development within the agency and the broader communications industry.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): New York, United States

Geographic Context:

  • New York City is a major hub for the communications and marketing industries
  • The office is located in a bustling, urban area with easy access to public transportation and amenities
  • The city offers a diverse range of cultural, entertainment, and dining options

Work Schedule: Full-time, with flexibility for project demands and client needs

ASSUMPTION: The office environment is dynamic and fast-paced, with a focus on collaboration and creativity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the HR department
  • In-person or video interview with the hiring manager and/or team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Client management skills
  • Strategic thinking and problem-solving abilities
  • Communication and presentation skills
  • Understanding of consumer branding and media relations
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your work that demonstrate your ability to drive consumer media relations programs and secure top-tier media coverage
  • Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Public Relations, Client Relationship Management, Strategic Leadership, Team Leadership, Consumer Media Relations, Creative Insight, Integrated Marketing, Communication Skills, Problem Solving, Detail Oriented, Collaboration, Presentation Skills, Account Management, Business Development, Media Coverage, Digital Strategy

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through specific examples and anecdotes.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Media monitoring and analysis tools (e.g., Mention, Brand24)
  • Project management software (e.g., Asana, Trello)
  • CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and other relevant tools for communication, project management, and client relationship management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Creativity
  • Integrity
  • Expertise
  • Results-driven

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Client-focused and results-driven
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you able to adapt your communication style to suit different client audiences?
  • Do you have a proven track record of driving consumer media relations programs and securing top-tier media coverage?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, with a focus on collaboration, creativity, and results-driven approaches.

⚠️ Potential Challenges

  • Managing multiple client relationships and priorities simultaneously
  • Keeping up with the fast-paced and ever-changing communications landscape
  • Adapting to the needs and demands of diverse client audiences
  • Balancing the need for strategic thinking with the day-to-day execution of client activities

ASSUMPTION: This role presents unique challenges that require strong client management skills, strategic thinking, and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Account Director roles, this position may require more of a focus on consumer branding and media relations
  • Within the communications industry, this role offers opportunities to work on high-profile consumer brands and campaigns
  • Career paths for this role may include progression to Vice President or Senior Vice President levels within the agency

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles within the communications industry.

πŸ“ Sample Projects

  • Developing and executing a media relations strategy to change marketplace perception for a consumer brand
  • Securing top-tier media coverage for a product launch or brand campaign
  • Managing a team to execute a large-scale event or experiential marketing campaign

ASSUMPTION: Sample projects should demonstrate the candidate's ability to drive consumer media relations programs and secure top-tier media coverage.

❓ Key Questions to Ask During Interview

  • How does this role fit into the agency's overall strategy for consumer branding and media relations?
  • What are the most challenging aspects of this role, and how have previous incumbents addressed them?
  • How does the agency support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the agency collaborate with its clients to ensure their needs are met and exceeded?

ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in and understanding of the role and the agency.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your work that demonstrate your ability to drive consumer media relations programs and secure top-tier media coverage
  • Research the company and be prepared to discuss how your skills and experience align with their mission and values
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.