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Account Director

GumGum
Full-time
On-site
Sydney, New South Wales, Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Account Director

πŸ”Ή Company: GumGum

πŸ”Ή Location: Sydney, New South Wales, Australia

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Prospecting and closing sales in GumGum’s contextual advertising platform
  • Developing key relationships with large and mid-sized agencies
  • Applying independent judgment to solve client challenges
  • Driving revenue growth and achieving sales targets

ASSUMPTION: This role requires a strong understanding of the digital media landscape and the ability to build and maintain strategic relationships within the advertising community.

πŸ“‹ Key Responsibilities

βœ… Drive revenue for Sydney/Australia by prospecting and growing large to mid-sized agencies across a variety of accounts

βœ… Drive sales from marketing channels by identifying and qualifying opportunities from marketing-driven leads

βœ… Generate a high volume of sales-related activity, including cold calling, presentations, RFP’s, client entertainment, and out-of-the-box sales solutions

βœ… Upsell current clients in current and new products by providing market insight into display and video offerings

βœ… Cultivate relationships with brands, agency contacts, and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals

βœ… Translate client insight to the internal product team by providing feedback on how to best service clients’ needs

βœ… Collaborate with the account manager and other internal teams to ensure solid proposals are successfully implemented and aligned with client expectations

βœ… Perform any additional role-specific ad-hoc tasks as required by the company

ASSUMPTION: This role requires strong communication, negotiation, and presentation skills, as well as the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's Degree in Media or Marketing/Advertising field preferred

Experience: At least 5+ years of selling experience in digital advertising sales

Required Skills:

  • Proven track record of hitting or exceeding sales targets
  • Programmatic experience
  • Strong strategic relationships across NSW regional agencies and global holdcos
  • Open and adaptable to change and innovation
  • Creative and strategic thinker
  • Highly motivated team player

Preferred Skills:

  • Experience managing a large book of business

ASSUMPTION: Candidates with a proven track record in digital advertising sales and a strong understanding of the online media landscape are likely to be successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for an Account Director role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per annum. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

Working Hours: Full-time, with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2008

Company Description:

  • GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions.
  • The company champions effective advertising that uplifts and respects consumers.
  • GumGum's proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset.

Company Specialties:

  • Computer Vision
  • Natural Language Processing
  • Advanced Contextual Intelligence
  • Attention Measurement
  • Rich Media & High Impact

Company Website: gumgum.com

ASSUMPTION: GumGum is a well-established company in the advertising industry, focusing on innovative and ethical digital advertising solutions.

πŸ“Š Role Analysis

Career Level: Mid-level to senior-level role with potential for career growth within the company

Reporting Structure: Reports directly to the Country Manager, Australia

Work Arrangement: Hybrid work arrangement with on-site presence required

Growth Opportunities:

  • Progression to a senior leadership role within the company
  • Expanding the client portfolio and taking on additional responsibilities
  • Developing expertise in AI-powered advertising technologies

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work with cutting-edge advertising technologies.

🌍 Location & Work Environment

Office Type: Hybrid work environment with an on-site presence required

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

  • Sydney is the largest city in Australia and the capital of New South Wales
  • The city is known for its vibrant culture, beautiful harbor, and diverse neighborhoods
  • Sydney's advertising industry is thriving, with numerous agencies and media outlets

Work Schedule: Full-time, with flexible hybrid work arrangement

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with key stakeholders

Key Assessment Areas:

  • Sales skills and experience
  • Understanding of the digital media landscape
  • Relationship-building and networking abilities
  • Problem-solving and strategic thinking

Application Tips:

  • Tailor your resume and cover letter to highlight your sales experience and understanding of the digital media landscape
  • Prepare examples of successful sales strategies and client relationships you've developed in the past
  • Research GumGum's products and services to demonstrate your familiarity with the company

ATS Keywords: Digital Advertising Sales, Programmatic Experience, Sales Prospecting, Strategic Thinking, Client Insight Translation, Internal Collaboration, Problem Solving, Team Player, Advertising Community, Agency Relationships, Business Development

ASSUMPTION: The interview process will focus on assessing the candidate's sales skills, industry knowledge, and cultural fit within the company.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software

ASSUMPTION: The role may require the use of additional tools and technologies specific to GumGum's advertising platform and sales processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Integrity
  • Collaboration
  • Accountability
  • Customer-centricity

Work Style:

  • Dynamic and fast-paced environment
  • Strong emphasis on teamwork and collaboration
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • How do you align with GumGum's company values, particularly innovation and customer-centricity?
  • How comfortable are you working in a hybrid work environment, balancing on-site collaboration and remote flexibility?
  • How do you approach building and maintaining strategic relationships within the advertising community?

ASSUMPTION: GumGum values candidates who are innovative, customer-focused, and comfortable working in a dynamic, collaborative environment.

⚠️ Potential Challenges

  • Managing a large book of business and achieving sales targets
  • Navigating the competitive advertising landscape in Sydney
  • Adapting to the company's fast-paced and innovative work environment
  • Balancing on-site presence and remote work in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong sales skills, industry knowledge, and a willingness to adapt to a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Account Director roles in other advertising agencies may have different product offerings and client bases
  • GumGum's focus on contextual, AI-powered advertising sets it apart from traditional advertising agencies
  • Career progression in this role may involve expanding the client portfolio and taking on additional responsibilities

ASSUMPTION: This role offers unique opportunities within the advertising industry, focusing on innovative and ethical digital advertising solutions.

πŸ“ Sample Projects

  • Developing a strategic sales plan to target a specific vertical or industry
  • Building and maintaining strong relationships with key agency contacts and clients
  • Collaborating with the internal product team to provide market insights and drive product development

ASSUMPTION: These sample projects demonstrate the role's focus on strategic thinking, relationship-building, and collaboration with internal teams.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does GumGum support the professional development of its employees?
  • What are the most challenging aspects of working in the Sydney advertising market?
  • How does GumGum differentiate itself from other advertising agencies in the market?
  • What opportunities are there for career growth and progression within the company?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company culture, and opportunities for professional development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your sales experience and understanding of the digital media landscape
  • Prepare examples of successful sales strategies and client relationships you've developed in the past
  • Research GumGum's products and services to demonstrate your familiarity with the company
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.