Account Director

📌 Core Information

🔹 Job Title: Account Director

🔹 Company: McKinney

🔹 Location: Durham, NC; New York, NY; Phoenix, AZ; Irvington, NY

🔹 Job Type: Hybrid (3 days in office)

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 7-9 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing a book of business across multiple clients
• Mentoring teams to deliver impactful client work
• Leading client relationships and driving exceptional results
• Strategic media planning and execution

ASSUMPTION: This role requires a high level of experience and expertise in media planning, buying, and reporting, as well as strong leadership and client management skills.

📋 Key Responsibilities

✅ Build on each skill learned to transfer learnings across interrelated tasks

✅ Help enforce an organized approach for the team to complete assignments effectively and on time

✅ Foster an environment conducive to collaboration and accountability

✅ Arrive on time and actively tune into presentations, meetings, training, etc.

✅ Stay abreast of industry trends, emerging technologies, and new media platforms

✅ Identify areas where you can start to lean up and gain new skills that will help you in your career progression

✅ Ensure all team members and yourself have a firm understanding of all agency processes and work with other directors to continuously improve on processes based on the needs of the business

✅ Ensure that your team is set up to be able to deliver high-quality work and consistently drive exceptional results for clients

✅ Seek out and identify new systems and processes to ensure that department resources are easily accessible and top-of-mind for future use

✅ Work with other directors to maintain organizational structure for the S&S team to ensure appropriate staffing levels

✅ Attract, recruit, evaluate, and retain exceptional talent across the team

✅ Guide the development of junior team members, leading training and onboarding programs, and helping Group Media Directors in developing curriculums to do so

✅ Provide principles and frameworks to guide Media Supervisors and Media Planners to organize the day-to-day management of client workload

✅ Provide strategic guidance for Associate Media Directors who manage client relationships and internal teams

✅ Proactively identify and support your team with campaign operations and strategic thinking as needed (client/agency/media)

✅ Develop an environment that fosters collaboration by capitalizing on the different learning, working, and communication styles of your team members

✅ Facilitate relationships with your peers in different departments

✅ Contribute to developing agency and media department initiatives

✅ Identify opportunities to merchandise the department’s efforts both internally and externally to raise the group’s profile

✅ Contribute strategic media thinking for new business-related needs and participate in pitches, as needed

✅ Consistently lead your client(s), demonstrating a two-way partnership that is built on both an intrinsic understanding of business goals and established personal connections, guiding junior leaders on your team to lean into this mentality

✅ Motivate and provide ongoing feedback to the Associate Media Director and Media Supervisor to continually think outside the box and find new ways to build an action plan based on vague or ambiguous requests

✅ Have a deep understanding of your client’s business, including overall business goals, industry/category insights, financial performance of the company, etc.

✅ Monitor all internal priorities for client work on a day-to-day basis and help the team stay on top of addressing those priorities

✅ Regularly engage with senior clients to understand their ongoing business goals, challenges, and marketing needs

✅ Look for new ways to expand our working relationship with clients to take advantage of the agency’s full capabilities, showcasing the value we bring

✅ Aim to visit each client in-person twice per year

✅ Consistently present to clients, leaders in the department, and the agency, seeking out ways to highlight the team’s work

✅ Guide the team through executing a QBR process that demonstrates how our media strategy and execution are making an impact on each client’s business

✅ Provide guidance on any client requests, presentations, reports, and other outputs of work

✅ Ensure team is adequately prepared to service client business through proper organization and streamlined communication

✅ Be accountable for the financial health of the media P&L for each client

✅ Lead the development of the Annual Media Scope for your clients

✅ Serve on the Business Leadership Team (BLT) in conjunction with Account, Strategy, and Creative partners

✅ Oversee and provide guidance on the media team’s communication with all media partners

✅ Display a mastery of media fundamentals, including experience and interest across traditional and digital, and work to maintain that mastery as the media landscape evolves

✅ Provide media team with client perspectives, insights, goals and strategies and how those translate to the media plan KPIs

✅ Demonstrate proficiency with industry planning tools to identify and evaluate media opportunities, assess the competitive landscape, pull plan deliveries, and manage media buys

✅ Strategically guide the development of media plan recommendations that deliver on the client’s business goals and objectives and be accountable for the plan’s execution and results

✅ Ensure the team accurately tracks media budgets and expenditures and processes all client and partner invoices and reconciles on a monthly basis

✅ Anticipate client reporting needs and provide guidance on digital reporting, including the insights, presentation, and story

✅ Ensure the team is implementing all ad ops processes accurately

✅ Provide guidance to the team on tagging and analytics, as needed

ASSUMPTION: This role requires a high level of expertise in media planning, buying, and reporting, as well as strong leadership and client management skills. The ideal candidate will have a proven track record of driving exceptional results for clients and mentoring teams to deliver impactful client work.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 7-9 years of media planning, buying, and reporting experience

Required Skills:

• Proven leadership and management skills
• Strong client relationship management skills
• Expertise in media planning, buying, and reporting
• Deep understanding of digital media and research tools
• Excellent communication and presentation skills
• Strong analytical and strategic thinking skills
• Ability to work collaboratively in a team environment
• Proven ability to manage multiple projects and deadlines

Preferred Skills:

• Experience with specific media planning and buying software
• Fluency in a second language
• Experience working with global clients

ASSUMPTION: The ideal candidate will have a proven track record of driving exceptional results for clients and mentoring teams to deliver impactful client work. They will also have a strong understanding of digital media and research tools, as well as excellent communication and presentation skills.

💰 Compensation & Benefits

Salary Range: $120,000 - $135,000 per year

Benefits:

• Competitive health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO policy
• Flexible work arrangements
• Employee discounts and perks
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 201-500 employees

Founded: 1969

Company Description:

• McKinney is a creative, media, and influencer agency that gets unfair attention for brands
• Named to Ad Age's A-List and Best Places to Work, as well as Fast Company's Best Workplaces for Innovators
• Part of the Cheil Worldwide network with offices across the country, including Durham, New York, Los Angeles, Phoenix, and Toronto

• Recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others
• Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen, and the Ad Council

Company Specialties:

• Getting Unfair Attention For Brands
• Creative
• Media
• Influencer
• Social Media
• Production

Company Website: mckinney.com

ASSUMPTION: McKinney is a well-established advertising and marketing agency with a strong reputation in the industry. They are known for their creative and innovative approach to advertising and have worked with a wide range of high-profile clients.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Group Media Director

Work Arrangement: Hybrid (3 days in office)

Growth Opportunities:

• Potential to move into a Group Media Director role as the team grows
• Opportunities to work on new business pitches and help grow the agency
• Chance to mentor and develop junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the agency.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office)

Office Location(s): Durham, NC; New York, NY; Phoenix, AZ; Irvington, NY

Geographic Context:

• Durham, NC: A mid-sized city with a thriving arts and cultural scene, known for its innovative tech industry and research institutions
• New York, NY: The cultural, financial, and media capital of the United States, offering endless opportunities for entertainment, dining, and networking
• Phoenix, AZ: A large city with a desert climate, known for its vibrant arts scene, professional sports teams, and outdoor recreation opportunities
• Irvington, NY: A small suburban town located just outside of New York City, offering a quiet, residential community with easy access to the city

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility. The office locations provide a variety of urban and suburban environments to choose from.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and team members
• Final interview with the Group Media Director
• Background check and reference check

Key Assessment Areas:

• Media planning and buying expertise
• Client relationship management skills
• Leadership and team management skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of the agency and the specific client work they've done
• Prepare examples of your media planning and buying experience, as well as any client success stories
• Be ready to discuss your leadership style and how you've mentored and developed junior team members in the past
• Follow up with the hiring manager after your interview to express your interest in the role and the company

ATS Keywords: Media Planning, Media Buying, Client Relationship Management, Leadership, Digital Media, Advertising, Marketing, Agency, Client Management, Media Strategy, Media Execution, Media Reporting, Team Management, Mentoring, Training, Onboarding, Pitches, New Business, Client Retention, Client Acquisition, Media Partner Management, Media Partner Communication, Media Partner Negotiation, Media Planning Software, Media Research Tools, Media KPIs, Media Budget Management, Media Invoice Processing, Media Reconciliation, Digital Reporting, Ad Ops, Tagging, Analytics, Media Landscape, Media Trends, Emerging Technologies, Media Fundamentals, Media Expertise, Media Mastery, Media Strategy Development, Media Plan Execution, Media Plan Results, Media Plan KPIs, Media Plan Optimization, Media Plan Improvement, Media Plan Innovation, Media Plan Creativity, Media Plan Collaboration, Media Plan Communication, Media Plan Presentation, Media Plan Storytelling, Media Plan Insights, Media Plan Analysis, Media Plan Reporting, Media Plan Performance, Media Plan Review, Media Plan Feedback, Media Plan Approval, Media Plan Implementation, Media Plan Monitoring, Media Plan Evaluation, Media Plan Adjustment, Media Plan Refinement, Media Plan Recalibration, Media Plan Reevaluation, Media Plan Reassessment, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan Reevaluation, Media Plan 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