📌 Core Information
🔹 Job Title: Account Director
🔹 Company: Hawke Media
🔹 Location: 2639 BOSTON STREET, 104 - BALTIMORE, MD
🔹 Job Type: Hybrid (Boston area)
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing client accounts with a focus on B2B, real estate, hospitality, and non-profit sectors
- Developing and implementing digital marketing strategies to achieve client objectives
- Building strong client relationships and delivering measurable results
- Collaborating with specialized teams for campaign execution
- Participating in strategic planning sessions with internal teams and clients
ASSUMPTION: This role requires a balance of strategic thinking and practical execution skills, with a strong focus on client management and digital marketing strategy.
📋 Key Responsibilities
✅ Serve as the primary point of contact for assigned client accounts, with emphasis on B2B, real estate, hospitality, and non-profit sectors
✅ Build and maintain strong relationships with clients across various industries, with special expertise in our focus sectors
✅ Manage the implementation of digital marketing campaigns that align with client objectives and deliver tangible outcomes
✅ Develop targeted marketing strategies with particular expertise in B2B, real estate, hospitality, and non-profit sectors
✅ Create digital marketing plans that effectively utilize appropriate channels based on industry needs and target audiences
✅ Keep current with trends and digital marketing innovations across all industries, with deeper knowledge in our core sectors
✅ Assist in performance analysis to optimize marketing effectiveness across channels for diverse client portfolios
✅ Interpret campaign data to provide clients with clear, actionable recommendations
✅ Work collaboratively with specialized teams to ensure successful campaign execution across all client accounts
✅ Participate in strategic planning sessions with internal teams and clients
✅ Support junior team members while coordinating cross-functional resources for client projects
ASSUMPTION: This role involves a mix of client-facing and internal team collaboration tasks, with a focus on driving client success through effective digital marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in digital marketing, with demonstrable experience in B2B, real estate, hospitality, or non-profit sectors preferred
Required Skills:
- Knowledge of digital marketing strategy development and implementation across various industries
- Familiarity with marketing analytics and performance measurement
- Basic understanding of attribution models and their practical applications
- Strong communication and presentation skills with the ability to explain complex strategies to clients
- Problem-solving mindset with attention to detail and organizational skills
- Data literacy and ability to use insights to inform marketing decisions
Preferred Skills:
- Experience with AI-driven marketing platforms
- Fluency in multiple languages (Spanish, French, etc.)
ASSUMPTION: While not explicitly stated, experience with AI-driven marketing platforms and fluency in multiple languages could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $70,000.00 - $75,000.00 Salary/year
Benefits:
- Competitive salary and benefits package
- Opportunity to work with diverse clients while developing specialized expertise in key growth sectors including B2B, real estate, hospitality, and non-profits
- Collaborative and supportive work environment
- Clear path for professional advancement and growth
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the Baltimore area. Benefits may include health insurance, retirement plans, and other perks typical of a mid-sized company.
📌 Applicant Insights
🔍 Company Context
Industry: Hawke Media operates in the Advertising Services industry, focusing on digital marketing strategies and AI-driven solutions. They work with diverse clients across various sectors, including B2B, real estate, hospitality, and non-profits.
Company Size: Hawke Media is a mid-sized company with 201-500 employees, providing a collaborative and supportive work environment with opportunities for professional growth.
Founded: Hawke Media was founded in 2014 and has since grown to work with over 5,000 brands, utilizing AI and proprietary technology partnerships to redefine the marketing landscape.
Company Description:
- Hawke Media is a full-service digital marketing agency that offers a complete suite of expert-led marketing services
- The company utilizes AI and proprietary technology partnerships to provide data-driven marketing solutions
- Hawke Media has grown over 5,000 diverse brands over the last decade and processes data from 8,000+ brands and over $500M in media spend to help brands beat the market
Company Specialties:
- Digital Strategy
- Email Marketing
- Media Buying
- Social Media Advertising
- Influencer Marketing
- Creative Design
- Affiliate Marketing
- Paid Acquisition
- SEM Marketing
- SEO Optimization
Company Website: http://www.hawkemedia.com
ASSUMPTION: Hawke Media's expertise in digital marketing strategy and AI-driven solutions sets it apart in the industry, providing applicants with opportunities to work on diverse client projects and develop specialized skills.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 4-6 years of experience in digital marketing with a focus on B2B, real estate, hospitality, or non-profit sectors.
Reporting Structure: The Account Director reports directly to the client and collaborates with internal teams, including specialized marketing teams and project managers.
Work Arrangement: This is a hybrid role based in the Boston area, with a mix of on-site and remote work.
Growth Opportunities:
- Developing specialized expertise in key growth sectors, including B2B, real estate, hospitality, and non-profits
- Advancing to a senior-level role within the company, such as Senior Account Director or Vice President of Client Services
- Expanding into related roles within the company, such as Digital Marketing Strategist or AI-driven Marketing Specialist
ASSUMPTION: This role offers opportunities for professional growth and development within Hawke Media, with potential career paths in client services, digital marketing strategy, or AI-driven marketing.
🌍 Location & Work Environment
Office Type: Hawke Media's office is located at 1714 16th St, Santa Monica, California 90404, US, with a hybrid work arrangement for this role in the Boston area.
Office Location(s): 1714 16th St, Santa Monica, California 90404, US (headquarters) and 2639 BOSTON STREET, 104 - BALTIMORE, MD (hybrid work location)
Geographic Context:
- The Boston area offers a mix of urban and suburban environments, with a cost of living slightly higher than the national average
- The area is home to a diverse range of industries, including technology, healthcare, and finance, providing ample opportunities for professional networking and growth
- The Boston area has a vibrant cultural scene, with numerous museums, theaters, and sports teams, offering a high quality of life for residents
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement, allowing for flexibility in work hours and location.
ASSUMPTION: The hybrid work arrangement for this role in the Boston area provides applicants with the opportunity to balance on-site collaboration with remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager or a panel of interviewers to discuss qualifications, experience, and career goals
- Final round interview or assessment to evaluate problem-solving skills and strategic thinking
- Background check and reference check before extending an offer
Key Assessment Areas:
- Digital marketing strategy development and implementation
- Client management and communication skills
- Problem-solving mindset and attention to detail
- Data literacy and ability to use insights to inform marketing decisions
- Cultural fit and alignment with Hawke Media's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Hawke Media's unique value proposition and how your skills align with their offerings
- Prepare examples of your digital marketing strategy and campaign management experience to discuss during the interview
- Research Hawke Media's clients and industry focus to show your enthusiasm for the role and the company
ATS Keywords: Digital Marketing, Client Management, B2B Marketing, Real Estate, Hospitality, Non-Profit, Marketing Strategy, Performance Analysis, Data Literacy, Communication Skills, Presentation Skills, Problem-Solving, Organizational Skills, Team Collaboration, Campaign Management, Marketing Analytics, AI-Driven Marketing
ASSUMPTION: Hawke Media's application process focuses on assessing candidates' digital marketing strategy development and implementation skills, as well as their client management and communication abilities. Applicants should tailor their application materials to highlight these skills and demonstrate their cultural fit with the company.
🛠️ Tools & Technologies
- AI-driven marketing platforms (e.g., Hawke AI)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management software (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Hawke Media's use of AI-driven marketing platforms and data-driven insights sets it apart in the industry, providing applicants with opportunities to work with cutting-edge technology and tools.
👔 Cultural Fit Considerations
Company Values:
- Client-centric approach
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Fast-paced and dynamic environment
- Results-driven and performance-focused
- Collaborative and supportive team culture
- Opportunities for professional growth and development
- Flexible work arrangement with a mix of on-site and remote work
Self-Assessment Questions:
- How do you ensure that your digital marketing strategies align with clients' objectives and deliver measurable results?
- Can you provide an example of a time when you had to adapt your communication style to effectively engage with a client from a different industry or background?
- How do you stay current with trends and innovations in digital marketing, particularly in Hawke Media's core sectors (B2B, real estate, hospitality, and non-profits)?
ASSUMPTION: Hawke Media's company values and work style emphasize a client-centric approach, data-driven decision making, and a collaborative team culture. Applicants should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple client accounts with diverse industry focuses and objectives
- Keeping current with trends and innovations in digital marketing across various industries
- Balancing client management responsibilities with internal team collaboration and project coordination
- Adapting to a hybrid work arrangement, with a mix of on-site and remote work
- Meeting performance metrics and client expectations in a fast-paced and dynamic environment
ASSUMPTION: This role presents unique challenges related to managing multiple client accounts, staying current with industry trends, and balancing on-site and remote work. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Account Director roles in advertising agencies typically focus on managing client relationships and developing digital marketing strategies, but may not have the same emphasis on AI-driven marketing or industry-specific expertise as this role
- Digital Marketing Strategist roles may focus more on developing marketing strategies and less on client management, while this role combines both responsibilities
- Career paths for this role may include progression to Senior Account Director, Vice President of Client Services, or related roles within the company, with opportunities for specialization in AI-driven marketing or industry-specific expertise
ASSUMPTION: While this role shares similarities with other Account Director roles in advertising agencies, its focus on AI-driven marketing and industry-specific expertise sets it apart. Applicants should consider their interest in AI-driven marketing and industry-specific expertise when comparing this role to similar positions.
📝 Sample Projects
- Developing a targeted digital marketing strategy for a B2B client looking to expand their market share in the tech industry
- Managing a real estate client's social media advertising campaign to drive lead generation and increase brand awareness
- Collaborating with a hospitality client to optimize their SEO and improve organic search rankings for their website
ASSUMPTION: These sample projects illustrate the diverse range of client accounts and digital marketing strategies that an Account Director at Hawke Media might manage, requiring a strong understanding of industry-specific trends and client objectives.
❓ Key Questions to Ask During Interview
- Can you describe a recent digital marketing campaign that you managed, and how you measured its success?
- How does Hawke Media support the professional development of its Account Directors, and what opportunities are there for growth within the company?
- Can you provide an example of a time when you had to adapt your digital marketing strategy based on client feedback or changing market conditions?
- How does Hawke Media's use of AI-driven marketing platforms differentiate it from other advertising agencies, and what opportunities does this present for Account Directors?
- What is the typical on-site and remote work balance for this hybrid role, and how does Hawke Media support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These key questions help applicants assess their fit with the role, the company culture, and the opportunities for professional growth and development at Hawke Media.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing strategy development and implementation, client management, and industry-specific expertise
- Prepare examples of your digital marketing strategy and campaign management experience to discuss during the interview
- Research Hawke Media's clients and industry focus to show your enthusiasm for the role and the company
- Follow up with Hawke Media one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
