📌 Core Information
🔹 Job Title: Account Director, Influencer Marketing
🔹 Company: Viral Nation Inc.
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving client program execution and strategic growth
- Managing cross-functional teams and collaborating with COE teams
- Orchestrating influencer engagement, paid social, and measurement strategies
- Fostering client relationships and presenting creative concepts effectively
ASSUMPTION: This role requires a balance of strategic thinking and hands-on leadership to ensure client programs are delivered flawlessly and exceed expectations.
📋 Key Responsibilities
✅ Own and lead flawless execution of client scope(s), working alongside Client Service leaders to identify strategic business growth opportunities
✅ Ensure on-time, on-budget delivery of client scopes, prioritizing exceptional client service and five-star experiences
✅ Develop and implement overarching strategic direction for social and influencer campaigns, ensuring alignment with client objectives and agency vision
✅ Collaborate with COE teams to push for exceptionally creative and unique work across a mix of global clientele
✅ Spearhead various key responsibilities, including influencer engagement, paid social, and measurement, as well as creative ideation, brief management, client relationship cultivation, and presentation skills
✅ Manage team development and growth for Account Supervisor(s) and support career development for the Agency Operations Team
✅ Oversee influencer marketing campaigns through VN’s proprietary platform(s)
✅ Foster seamless collaboration and synergy with Center of Excellence (COE) teams to ensure flawless execution of client scopes
✅ Lead by example, fostering a collaborative and inclusive work environment that empowers team members to contribute unique perspectives and ideas
ASSUMPTION: This role involves managing multiple client portfolios and requires strong project management skills, attention to detail, and the ability to navigate challenging client conversations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 6+ years of digital/social/marketing experience
Required Skills:
- Expert knowledge of influencer marketing and social media platforms
- Experience managing multiple client portfolios across various service offerings
- Expert knowledge of paid and organic influencer tactics
- Proficient in interpreting and applying information provided by influencer management software
- Excellent project management skills with a keen eye for detail
- Good understanding of paid and social amplification
- Proficient with MS Office, Google, or other presentation software
- Robust experience with cross-channel integration
- Certification in Facebook Blueprint, Twitter Flight School, and/or Google Analytics
- Social media tools like Sprout, Sprinklr, Hootsuite
- CRM software experience like Hubspot
Preferred Skills:
- Experience with Creator IQ, Klear, Tagger, or Upfluence
- Fluency in additional languages
ASSUMPTION: Candidates with experience in influencer marketing, social media, and content marketing are strongly encouraged to apply. Familiarity with Creator IQ, Klear, Tagger, or Upfluence is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on experience and industry standards for Account Director roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. Flexible work hours may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for Account Director roles in the United States. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They offer integrated solutions that align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands.
Company Size: 201-500 employees. This size allows for a fluid, creative, and growth-oriented environment that supports career development and growth opportunities.
Founded: 2014. Viral Nation has grown rapidly since its founding and has established itself as a global leader in social media innovation.
Company Description:
- Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation.
- The company offers services such as influencer marketing, community management, social content production, social strategy, and talent representation.
- Viral Nation’s creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow them to maximize creator partnerships while safeguarding brand reputation.
Company Specialties:
- Influencer Marketing
- Influencer Talent Management
- Content Creation
- Social Media Marketing
- Social Media Strategy
- Social Analytics
- Influencer Marketing Campaigns
- Social Media Distribution
- Performance Media
- TikTok
- NFT
- YouTube
- Instagram
- Twitch
- Facebook
- Ambassador Programs
Company Website: http://www.viralnation.com
ASSUMPTION: Viral Nation’s focus on social media innovation and creator representation makes it an attractive employer for candidates interested in influencer marketing and social media strategy.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth and development within the agency.
Reporting Structure: The Account Director reports directly to the VP Client Services or Director, Client Services and oversees Account Supervisor(s) and the Agency Operations Team.
Work Arrangement: On-site, with the possibility of flexible work hours.
Growth Opportunities:
- Progression to a Director or VP role within the Client Services department
- Expansion into other departments, such as Strategy, Creative, or Media
- Opportunities to work on larger, more complex client accounts
ASSUMPTION: This role offers opportunities for career growth and development within the agency, depending on individual performance and the organization’s needs.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of hybrid or remote work arrangements in the future.
Office Location(s): Mississauga, Ontario, Canada, and Hastings, Christ Church, Barbados
Geographic Context:
- The United States is a large and diverse market with numerous opportunities for influencer marketing and social media campaigns.
- Viral Nation’s global presence allows for collaboration with clients and teams across different time zones and cultures.
- The company’s headquarters in Mississauga, Ontario, Canada, offers a multicultural environment with easy access to major cities and attractions.
Work Schedule: Full-time, with the possibility of flexible work hours and overtime as needed.
ASSUMPTION: The work environment at Viral Nation is fluid, creative, and growth-oriented, with opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Case study or presentation preparation and presentation
- Final interview with the VP or Director of Client Services
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Influencer marketing and social media expertise
- Project management and organizational skills
- Client relationship management and communication skills
Application Tips:
- Highlight relevant experience and achievements in influencer marketing, social media, and project management
- Tailor your resume and cover letter to emphasize your fit for this role and the company’s mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, client management experience, and strategic thinking
ATS Keywords: Influencer Marketing, Social Media, Project Management, Client Services, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Paid Social, Organic Influencer Tactics, Influencer Management Software, CRM Software, Social Media Tools
ASSUMPTION: The application process at Viral Nation is designed to assess candidates’ strategic thinking, problem-solving skills, and cultural fit within the agency.
🛠️ Tools & Technologies
- Creator IQ, Klear, Tagger, or Upfluence
- MS Office, Google, or other presentation software
- CRM software like Hubspot
- Social media tools like Sprout, Sprinklr, Hootsuite
- Viral Nation’s proprietary platform(s)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Client-centric approach
- Continuous learning and improvement
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Client-focused and results-driven
- Continuously learning and adapting
Self-Assessment Questions:
- Do you thrive in a fast-paced, creative environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a client-centric mindset and a results-driven approach?
- Are you committed to continuous learning and improvement?
- Do you value diversity, equity, and inclusion in the workplace?
ASSUMPTION: Candidates who align with Viral Nation’s values and work style are more likely to succeed in this role and contribute to the agency’s continued growth and success.
⚠️ Potential Challenges
- Managing multiple client portfolios and prioritizing workloads
- Navigating challenging client conversations and expectations
- Keeping up with the fast-paced and ever-evolving social media landscape
- Balancing strategic thinking with hands-on leadership and execution
- Adapting to changes in client needs, market trends, and agency priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a client-centric mindset.
📈 Similar Roles Comparison
- Account Manager vs. Account Director: Account Managers typically have less experience and focus on day-to-day client management, while Account Directors oversee multiple portfolios and drive strategic growth.
- Influencer Marketing Specialist vs. Account Director: Influencer Marketing Specialists focus on tactical execution and campaign management, while Account Directors oversee strategic direction and client relationships.
- Career Path: Account Director roles can lead to promotions to Director or VP of Client Services, or expansion into other departments such as Strategy, Creative, or Media.
ASSUMPTION: This role offers opportunities for career growth and development within the agency, depending on individual performance and the organization’s needs.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a global brand, including talent identification, negotiation, content creation, and amplification
- Managing a team to deliver multiple client campaigns simultaneously, ensuring on-time, on-budget delivery and exceptional client service
- Collaborating with cross-functional teams to create innovative, on-brand content that resonates with target audiences and drives measurable results
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Account Director role at Viral Nation.
❓ Key Questions to Ask During Interview
- How does Viral Nation support the growth and development of its Account Directors?
- What are the biggest challenges facing the agency’s Client Services department, and how can this role help address them?
- How does Viral Nation measure the success of its influencer marketing campaigns, and how can this role contribute to improving those metrics?
- What opportunities are there for collaboration and knowledge-sharing with other departments within the agency?
- How does Viral Nation foster a culture of diversity, equity, and inclusion, and what role does this position play in that effort?
ASSUMPTION: These questions demonstrate a candidate’s interest in the role, the agency, and its culture, as well as their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, client management experience, and strategic thinking
- If selected for an in-depth interview, be prepared to present a case study or project that demonstrates your expertise in influencer marketing, social media, and project management
- Follow up with the hiring manager or talent acquisition team within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
