📌 Core Information
🔹 Job Title: Account Director (Nike) – Mat Cover
🔹 Company: On Board Experiential
🔹 Location: London, United Kingdom
🔹 Job Type: Fixed Term Contract / Mat Cover
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Leading and growing high-profile accounts, with a focus on Nike
- Managing and mentoring a team of account managers and executives
- Collaborating with cross-functional teams to deliver exceptional experiential campaigns
- Building and maintaining strong client relationships
- Driving strategic growth and innovation for clients
ASSUMPTION: This role requires a proven track record in experiential marketing, with a strong focus on sports and entertainment brands. Candidates should have excellent leadership, communication, and project management skills.
📋 Key Responsibilities
✅ Lead and grow high-profile accounts, with a focus on Nike
✅ Manage and mentor a team of account managers and executives
✅ Collaborate with cross-functional teams to deliver exceptional experiential campaigns
✅ Build and maintain strong client relationships
✅ Drive strategic growth and innovation for clients
✅ Oversee project timelines, budgets, and resources
✅ Ensure high-quality deliverables and exceptional client service
✅ Contribute to the strategic growth and development of the agency
ASSUMPTION: The successful candidate will have experience managing multiple projects simultaneously, with a keen eye for detail and a strong ability to prioritize tasks and manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in experiential marketing, with at least 3 years in a leadership role
Required Skills:
- Proven leadership and management skills
- Excellent communication and interpersonal skills
- Strong project management and organizational skills
- Ability to build and maintain strong client relationships
- Strategic thinking and problem-solving skills
- Experience with budget management and financial control
- Knowledge of the sports and entertainment industry
Preferred Skills:
- Experience working with Nike or other major sports brands
- Fluency in additional languages
- Experience with event production and logistics
ASSUMPTION: Candidates should have a strong understanding of the experiential marketing landscape, with a proven track record of driving growth and innovation for clients.
💰 Compensation & Benefits
Salary Range: £52,000 - £62,000 (depending on experience)
Benefits:
- Pension contribution
- Bonus scheme
- Birthday entitlement
- Move in day
- Flexi Friday and working policy
- Sabbatical opportunities
- Professional development and training
- Cycle to work scheme
- Approaches to wellness and physical activity
- Quarterly team outings
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is based on industry standards for an Account Director role in the United Kingdom, with additional benefits to support work-life balance and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: On Board Experiential (OBE) specializes in creating meaningful brand experiences worldwide, with a focus on proprietary events, pop-up retail, and interactive technology. They work with leading brands across various industries, including sports and entertainment.
Company Size: OBE has 51-200 employees globally, with a recent office opening in London. This size allows for a dynamic and collaborative work environment, with opportunities for growth and innovation.
Founded: OBE was founded in 1995 and has since grown into a global agency with offices in Los Angeles, New York, San Francisco, and London.
Company Description:
- OBE is an award-winning, experience-led agency that believes an experience is any way a brand engages people.
- Their expertise spans proprietary events, pop-up retail, interactive technology, and cut-through content, among other services.
- OBE helps leading brands make an impact through innovative and engaging experiences.
Company Specialties:
- Experiential marketing
- Event marketing
- Mobile tours
- Digital and social media
- B2B and B2C events
- Tradeshows and conferences
- Consumer engagement and marketing
- Sports marketing
- Live streams and virtual events
Company Website: http://www.obexp.com
ASSUMPTION: OBE's focus on experiential marketing and innovative brand experiences makes it an exciting and dynamic place to work, with a strong emphasis on creativity and collaboration.
📊 Role Analysis
Career Level: This role is at the senior management level, with the opportunity to grow and develop within the agency.
Reporting Structure: The Account Director reports directly to the Senior Management Team (SMT) and has line management responsibilities for key members of the team, up to Senior Account Manager level.
Work Arrangement: This role is a hybrid position, requiring the Account Director to be on-site at least three days per week, with the flexibility to work remotely the remaining days.
Growth Opportunities:
- Progression to a permanent role within the agency
- Expansion of responsibilities and team management
- Potential to work on global accounts and projects
- Opportunities for professional development and training
ASSUMPTION: The Account Director role offers a unique opportunity to grow and develop within a dynamic and innovative agency, with the potential for long-term career progression.
🌍 Location & Work Environment
Office Type: OBE London is based in a co-working space, Soho Works, located at 180 The Strand, with additional client environments to be attended as needed.
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global hub for marketing, advertising, and creative industries.
- The city offers a vibrant and multicultural environment, with numerous networking opportunities and events.
- London's time zone is UTC+0 (Greenwich Mean Time), with daylight saving time observed from late March to late October.
Work Schedule: The Account Director role follows a standard full-time work schedule, with the flexibility to work remotely up to two days per week.
ASSUMPTION: The hybrid work arrangement and central London location provide a balance between collaboration and flexibility, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Senior Management Team
- Background and reference checks
Key Assessment Areas:
- Leadership and management skills
- Communication and interpersonal skills
- Problem-solving and strategic thinking
- Industry knowledge and experience
- Cultural fit and alignment with OBE's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of OBE's services and the sports and entertainment industry.
- Prepare examples of your experience managing high-profile accounts and delivering exceptional experiential campaigns.
- Showcase your ability to build and maintain strong client relationships.
- Be ready to discuss your long-term career goals and how this role fits into your professional development.
ATS Keywords: experiential marketing, account management, client relationships, project leadership, budget management, sports marketing, Nike, leadership, team management, strategic thinking
ASSUMPTION: OBE's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the agency.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, or JIRA)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Event management software (e.g., Cvent, Eventbrite, or Bizzabo)
ASSUMPTION: Familiarity with industry-standard project management, CRM, and event management tools is essential for this role, with the opportunity to learn and utilize new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Innovation
- Integrity
- Excellence
- Fun
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and accountable
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with OBE's core values, particularly creativity and innovation?
- How do you approach building and maintaining strong client relationships in a dynamic and fast-paced environment?
- How do you balance strategic thinking with hands-on project management and execution?
ASSUMPTION: OBE's company culture emphasizes creativity, collaboration, and innovation, with a strong focus on delivering exceptional brand experiences for clients.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, with varying priorities and deadlines
- Balancing strategic thinking with day-to-day project management and execution
- Adapting to a fast-paced and dynamic work environment, with changing client needs and market trends
- Building and maintaining strong client relationships in a competitive and evolving industry
ASSUMPTION: The Account Director role presents unique challenges and opportunities for growth and development, with a strong focus on driving strategic growth and innovation for clients.
📈 Similar Roles Comparison
- Account Director vs. Senior Account Manager: Account Directors have more extensive experience and broader responsibilities, including team management and strategic growth, while Senior Account Managers focus on day-to-day project management and client relationships.
- Experiential Marketing vs. Event Management: While both roles involve planning and executing events, experiential marketing focuses on creating immersive and engaging brand experiences, while event management may have a broader scope, including conferences, tradeshows, and corporate events.
- Account Director (Nike) vs. Account Director (other brands): The Nike account may require a deeper understanding of the sports and entertainment industry, with a stronger focus on sports marketing and athlete endorsements.
ASSUMPTION: The Account Director role at OBE offers a unique opportunity to work on high-profile accounts and drive strategic growth and innovation for clients, with a strong focus on experiential marketing and brand engagement.
📝 Sample Projects
- Leading a team to deliver a global Nike product launch event, including logistics, talent management, and brand activation
- Developing and executing a multi-city experiential marketing campaign for a new sports drink brand, targeting young adults and athletes
- Managing a team to create and produce a virtual event for a major sports conference, including speaker management, content creation, and technical support
ASSUMPTION: The Account Director role at OBE involves a wide range of projects, from large-scale global events to smaller, targeted campaigns, with a strong focus on creativity, innovation, and strategic growth.
❓ Key Questions to Ask During Interview
- How does OBE support the growth and development of its Account Directors?
- What are the key priorities for the Nike account in the first 90 days?
- How does OBE measure the success of its experiential marketing campaigns, and how can I contribute to improving these metrics?
- What are the most challenging aspects of working on the Nike account, and how can I best prepare for these challenges?
- How does OBE foster a culture of innovation and creativity, and how can I contribute to this culture as an Account Director?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving strategic growth and innovation for clients.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience managing high-profile accounts and delivering exceptional experiential campaigns
- Showcase your ability to build and maintain strong client relationships
- Be ready to discuss your long-term career goals and how this role fits into your professional development
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
