📌 Core Information
🔹 Job Title: Account Director, Partnership Marketing
🔹 Company: Allied Global Marketing
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (3 days in-office, 2 days remote)
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (open to fully remote for qualified candidates outside NYC)
🚀 Job Overview
Key aspects of this role include:
- Leading day-to-day strategy and sponsorship activation for a Partnership Marketing client
- Managing client relationships and ensuring superior service and communication
- Conceiving, developing, and implementing customized sponsorship initiatives
- Assisting with the creation and implementation of materials to support sponsorship initiatives
- Collaborating with internal and external teams to deliver successful campaigns
ASSUMPTION: This role requires a high level of client interaction and project management skills. The ideal candidate will have extensive experience in sports sponsorship and a proven track record of driving client business growth.
📋 Key Responsibilities
✅ Lead day-to-day management and oversight of a Partnership Marketing client’s sports sponsorships portfolio
✅ Ensure clients continually receive superior service, thinking, and communication from Allied Sports
✅ Conceive, develop, and implement sponsorship initiatives that build the client’s brand and drive business growth
✅ Assist with the creation and implementation of materials to support sponsorship initiatives
✅ Manage client-property approvals process on behalf of the client
✅ Support sponsorship tactical implementation at events where agency staff is needed
✅ Manage sponsorship measurement and return on investment process
✅ Manage client-vendor relationships and coordinate necessary activation deliverables
✅ Help manage program and event-related budgets
✅ Lead key meetings with internal and external constituents
✅ Provide support to VP on overarching account management and planning
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects independently and with a larger team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 10 years of experience in agency, property, or client-specific sponsorship management
Required Skills:
- Proven success in sports sponsorship, account management, or related roles
- Ability to foster relationships across internal and external partners
- Strategic thinking and creative problem-solving skills
- Excellent time management, written, and verbal communication skills
- Proficient in Microsoft Suite
- Ability to work weekends, holidays, and non-traditional hours as required
Preferred Skills:
- Experience working with advertising, media, PR, and/or promotional agencies
- Fluency in additional languages
ASSUMPTION: Candidates with experience in sports media, IP rights, and sponsorship will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 annually (base salary range in New York, NY)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work non-traditional hours as needed
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the New York area. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle marketing agency, working with some of the world's largest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands.
Company Size: 201-500 employees
Founded: 1986
Company Description:
- Allied Global Marketing is a global leader in entertainment, culture, and lifestyle marketing, with over 400 specialists across 23 global offices
- The company provides best-in-class marketing solutions across a range of services, including integrated paid, owned, and earned media, creative solutions, and strategic consulting
- Allied Sports, a division of Allied Global Marketing, focuses on leading modern marketers in the undeniable shift from Sponsor to Storyteller™ in the sports industry
Company Specialties:
- Integrated marketing
- Marketing strategy and execution
- Media (paid, owned, and earned)
- Digital marketing
- Promotions
- Multicultural marketing
- Publicity
- Experiential marketing
- Brand partnerships
- Creative services
- Research
- Multicultural services
- LGBTQIA marketing
- Hispanic marketing
- African American marketing
- Live entertainment
- Gaming
- Consumer brands
- Hospitality
Company Website: http://www.alliedglobalmarketing.com
ASSUMPTION: Allied Global Marketing is a well-established agency with a strong reputation in the entertainment and lifestyle marketing industry. The company's diverse range of services and global presence make it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Mid-level to senior-level management role
Reporting Structure: This role reports directly to the VP of Allied Sports and works closely with the account team and agency business initiatives
Work Arrangement: Hybrid schedule with 3 days in-office (Tues-Thurs) and 2 days remote (Mon & Fri) weekly (subject to change). Open to fully remote schedule for qualified candidates outside the NYC area.
Growth Opportunities:
- Potential to advance to a VP or Director role within the agency
- Opportunities to work on high-profile entertainment and sports marketing campaigns
- Chance to collaborate with and learn from industry experts across various disciplines
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the agency.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 233 Broadway, Floor 13, New York, NY 10279, US
Geographic Context:
- New York City is a major global hub for entertainment, media, and marketing industries
- The office is conveniently located in the heart of Manhattan, with easy access to public transportation
- The city offers a wide range of cultural, dining, and recreational opportunities
Work Schedule: Full-time, with flexibility to work non-traditional hours as needed
ASSUMPTION: The New York office provides a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Allied Sports
- Background check and reference check (if applicable)
Key Assessment Areas:
- Demonstrated experience in sports sponsorship and account management
- Strong project management skills and attention to detail
- Excellent communication and interpersonal skills
- Ability to think strategically and creatively
- Alignment with Allied Sports' values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your experience working on sports sponsorship campaigns and driving client business growth
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Allied Sports and the broader sports marketing industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Sports Sponsorship, Account Management, Partnership Marketing, Event Marketing, Creative Services, Public Relations, Media, Project Management, Strategic Thinking, Communication, Time Management, Relationship Building, Budget Management, Client Management, Marketing Activation, Talent Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry expertise, problem-solving skills, and cultural fit with Allied Sports.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The ideal candidate will have experience working with a variety of marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Driven: All grit, no quit. We love what we do and use that drive to help our clients win every day.
- Versatile: Built for change. We strive for continuous improvement; progress, not perfection.
- Meticulous: Do the corners because details matter. Little things done well make big things happen.
- Real: We lead with transparency and vulnerability to empower teammates who feel heard and seen.
- One: We, not me. We always put team first and find every opportunity to reward the assist.
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on client success
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Allied Sports' values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or client's needs. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with clients and internal teams?
ASSUMPTION: Candidates who align with Allied Sports' values and work style will be most successful in this role and contribute to the agency's collaborative and dynamic culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse client teams and stakeholders
- Adapting to changes in project scope, timelines, or priorities
- Balancing client needs with agency resources and capabilities
- Navigating a fast-paced and sometimes unpredictable work environment
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic and sometimes challenging work environment, with strong organizational skills and the ability to manage multiple projects and priorities.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on sports sponsorship and partnership marketing within the entertainment and lifestyle marketing industry
- Industry-specific context: The sports marketing industry is highly competitive and fast-paced, with a strong emphasis on relationships, creativity, and strategic thinking
- Career path comparison: This role offers significant growth potential, with opportunities to advance to VP or Director roles within the agency
ASSUMPTION: This role requires a unique combination of sports sponsorship expertise, strategic thinking, and strong project management skills, making it distinct from related positions in the marketing and advertising industry.
📝 Sample Projects
- Developing and executing a comprehensive sponsorship strategy for a major sports league or team
- Creating and implementing customized sponsorship initiatives for a brand looking to enter the sports marketing space
- Managing the sponsorship activation process for a high-profile event, such as the Super Bowl or World Cup
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Account Director may be involved in, from strategic planning and development to tactical implementation and management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Allied Sports division?
- How does Allied Sports approach client relationship management, and what are the key priorities for this role?
- What are the most important qualities and skills you look for in an Account Director candidate?
- How does Allied Sports support the growth and development of its employees?
- What are the biggest challenges facing the sports marketing industry, and how does Allied Sports position itself to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Allied Sports and the broader sports marketing industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
