📌 Core Information
🔹 Job Title: Account Director, Platform Partnerships
🔹 Company: Later
🔹 Location: Boston, MA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (Remote and On-site)
🚀 Job Overview
Key aspects of this role include:
- Managing and strengthening strategic relationships with leading social platforms
- Developing and executing platform strategies to drive revenue growth
- Collaborating cross-functionally with sales, marketing, strategy, and services teams
- Acting as the "Voice of the Customer" to influence product and service improvements
- Representing Later at industry events and partner meetings
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to build and maintain strong relationships with key partners.
📋 Key Responsibilities
✅ Lead executive-level negotiations with key strategic platform partners
✅ Develop and execute customized success and go-to-market (GTM) plans for each partner
✅ Collaborate with internal teams to ensure successful implementation and execution of partnerships
✅ Serve as the "Voice of the Customer", ensuring partner needs, insights, and feedback are clearly communicated across the organization
✅ Lead co-marketing initiatives and events, owning partner outreach to cultivate relationships with key decision-makers and industry influencers
✅ Provide ongoing support and guidance to partners, serving as a trusted advisor and resource
✅ Partner with Services and Strategy departments to develop internal processes for educating and tracking incentive budgets
ASSUMPTION: This role requires a proactive and results-driven approach, with the ability to manage multiple projects and stakeholders in a fast-paced, evolving environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Communications, or a related field; equivalent experience also considered
Experience: 7+ years of experience in strategic partnerships, client relationship management, or business development – preferably within the tech, social media, or influencer marketing industry
Required Skills:
- Proven track record of managing high-value platform relationships and leading executive-level negotiations
- Strong ability to develop and execute go-to-market (GTM) strategies, success plans, and co-selling initiatives
- Comfortable working with data to inform decisions, measure impact, and iterate on partner programs
- Exceptional communication, collaboration, and interpersonal skills with a knack for building trust-based, long-term relationships with internal and external stakeholders
- Experience acting as a "Voice of the Customer" to influence product, marketing, and service teams
- Demonstrated success working cross-functionally with Sales, Marketing, Strategy, and Services teams to bring initiatives to life
- Skilled in managing multiple projects and stakeholders in a fast-paced, evolving environment
- Comfortable representing the company at industry events, conferences, and executive meetings
- Experience leading or supporting co-marketing initiatives and partner-driven events is a plus
- Strong organizational and project management skills, with the ability to own partner roadmaps, coordinate incentive programs, and track performance
Preferred Skills:
- Experience in the social media or influencer marketing industry
- Familiarity with Later's products and services
ASSUMPTION: The ideal candidate will have a proven track record in strategic partnerships, excellent communication skills, and the ability to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $180,000 - 220,000 OTE (On Target Earnings)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible work arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the Boston area. The final salary offered may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on social media and influencer marketing
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2014, with a history of innovation and leadership in the social media management and influencer marketing spaces
Company Description:
- Later is the enterprise leader in social media and influencer marketing software, services, and data
- Trusted by leading brands and agencies worldwide to create high-performing social content and collaborate with creators
- Partners with top social platforms, including Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Link in bio tool
Company Website: later.com
ASSUMPTION: Later is a well-established company with a strong reputation in the social media and influencer marketing industries. They value innovation, collaboration, and customer success.
📊 Role Analysis
Career Level: Mid to Senior-level role, offering opportunities for growth and leadership within the partnerships team
Reporting Structure: This role reports directly to the Senior Director of Platform Partnerships and collaborates closely with cross-functional teams
Work Arrangement: Hybrid, with a mix of remote and on-site work, allowing for flexibility and a healthy work-life balance
Growth Opportunities:
- Potential to advance to a senior or director-level role within the partnerships team
- Chance to expand the role's scope and impact as the company grows and evolves
- Opportunities to learn and develop skills in strategic partnerships, business development, and cross-functional teamwork
ASSUMPTION: This role offers a unique opportunity to work closely with leading social platforms and drive strategic growth for both Later and its partners.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA
Office Location(s): 53 State St, Boston, Massachusetts 02109, US; Vancouver, BC, CA
Geographic Context:
- Boston, MA: A vibrant, historic city with a thriving tech industry and strong job market
- Vancouver, BC: A multicultural city with a high quality of life and a growing tech industry
- Chicago, IL: A major hub for business, finance, and technology with a diverse economy
- Vancouver, WA: A city with a strong focus on sustainability, technology, and outdoor recreation
Work Schedule: Full-time, with flexible hours and the opportunity for remote work
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and in-person connection while also providing the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Senior Director of Platform Partnerships
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Domain knowledge and industry expertise
- Cultural fit and alignment with Later's values
Application Tips:
- Highlight your experience in strategic partnerships, business development, or a related field
- Include specific examples of your ability to manage high-value platform relationships and drive revenue growth
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
ATS Keywords: Strategic Partnerships, Platform Relationships, Business Development, Revenue Growth, Cross-Functional Teamwork, Social Media, Influencer Marketing
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Later's proprietary software platform and services
- Social media and influencer marketing tools and platforms
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously improve
- Collaboration: We work together to achieve our goals
- Customer Success: We prioritize our customers' needs and exceed their expectations
- Inclusion: We foster an inclusive environment where everyone feels valued and respected
- Integrity: We act with honesty and transparency in all that we do
Work Style:
- Results-driven: We focus on delivering outcomes and driving impact
- Adaptable: We embrace change and pivot as needed to achieve our goals
- Data-informed: We use data to guide our decisions and measure our success
- Customer-centric: We prioritize our customers' needs and understand their unique challenges
Self-Assessment Questions:
- How do you embody Later's values in your daily work?
- How do you approach building and maintaining strong, trust-based relationships with partners and stakeholders?
- How do you balance immediate needs with long-term opportunities to drive impactful, innovative results?
ASSUMPTION: Later values candidates who align with their core values and work style, and who are committed to driving customer success through strategic partnerships and innovative solutions.
⚠️ Potential Challenges
- Managing multiple high-value platform relationships simultaneously
- Balancing the needs and priorities of multiple stakeholders, including partners, internal teams, and customers
- Navigating the dynamic and evolving social media and influencer marketing landscapes
- Adapting to changes in Later's product offerings, partnerships, and strategic priorities
ASSUMPTION: The ideal candidate will be proactive, adaptable, and skilled in managing multiple projects and stakeholders in a fast-paced, evolving environment.
📈 Similar Roles Comparison
- Unlike traditional business development roles, this position focuses specifically on strategic partnerships with leading social platforms
- Later's unique position in the social media and influencer marketing industries offers opportunities for growth and impact not found in more general business development roles
- Career path comparison: This role offers a clear path to advancement within the partnerships team, with potential for growth into senior or director-level positions
ASSUMPTION: This role is unique in its focus on strategic partnerships with leading social platforms, offering a distinct set of challenges and opportunities compared to more general business development roles.
📝 Sample Projects
- Developing and executing a go-to-market (GTM) strategy for a new platform integration, driving user acquisition and revenue growth
- Negotiating and securing a strategic partnership with a major social platform, expanding Later's presence within their ecosystem
- Managing a portfolio of existing platform partnerships, optimizing performance, and driving partner satisfaction
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Account Director, Platform Partnerships role at Later.
❓ Key Questions to Ask During Interview
- Can you describe the current portfolio of platform partnerships and how this role will contribute to their growth and success?
- How does Later support and collaborate with its platform partners to drive mutual growth and satisfaction?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Later measure the success of its platform partnerships, and how will this role be evaluated against those metrics?
- What opportunities exist for growth and advancement within the partnerships team at Later?
ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and your commitment to driving success for Later and its partners.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in strategic partnerships, business development, or a related field
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Follow up with the Later HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
