Account Director, Platform Partnerships

📌 Core Information

🔹 Job Title: Account Director, Platform Partnerships

🔹 Company: Later

🔹 Location: New York, United States (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK (Offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA)

🚀 Job Overview

Key aspects of this role include:

• Managing strategic relationships with leading social platforms
• Developing and executing platform strategies to drive revenue growth
• Cross-functional collaboration with internal teams to ensure successful partnership execution
• Acting as the "Voice of the Customer" to influence product, marketing, and service teams
• Representing Later at industry events and partner meetings

ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on long-term partnership growth and revenue generation.

📋 Key Responsibilities

✅ Lead executive-level negotiations with key strategic platform partners, collaborating closely with internal teams

✅ Develop and execute customized success and go-to-market (GTM) plans for each partner, aligning on clear goals and outcomes while strategically expanding Later’s presence within each platform’s ecosystem

✅ Collaborate with internal teams to ensure successful implementation and execution of partnerships through project management of key programs

✅ Serve as the “Voice of the Customer”, ensuring partner needs, insights, and feedback are clearly and effectively communicated across the organization to drive alignment and continuous improvement

✅ Design and deliver co-branded proposals to co-sell campaigns with each platform’s sales teams

✅ Provide ongoing support and guidance to your partners, serving as a trusted advisor and resource to address any issues or concerns

ASSUMPTION: This role requires strong communication, collaboration, and interpersonal skills, with a knack for building trust-based, long-term relationships with internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or a related field; equivalent experience also considered

Experience: 7+ years of experience in strategic partnerships, client relationship management, or business development – preferably within the tech, social media, or influencer marketing industry

Required Skills:

• Proven track record of managing high-value platform relationships and leading executive-level negotiations
• Strong ability to develop and execute go-to-market (GTM) strategies, success plans, and co-selling initiatives
• Comfortable working with data to inform decisions, measure impact, and iterate on partner programs
• Exceptional communication, collaboration, and interpersonal skills
• Experience acting as a “Voice of the Customer” to influence product, marketing, and service teams
• Demonstrated success working cross-functionally with Sales, Marketing, Strategy, and Services teams to bring initiatives to life
• Skilled in managing multiple projects and stakeholders in a fast-paced, evolving environment
• Comfortable representing the company at industry events, conferences, and executive meetings

Preferred Skills:

• Experience leading or supporting co-marketing initiatives and partner-driven events
• Strong organizational and project management skills, with the ability to own partner roadmaps, coordinate incentive programs, and track performance

ASSUMPTION: A successful candidate will have a proven track record in strategic partnerships and a strong understanding of the social media and influencer marketing landscape.

💰 Compensation & Benefits

Salary Range: $180,000 - 220,000 OTE (On Target Earnings)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Unlimited PTO
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is based on market data for similar roles in the tech industry, with a focus on strategic partnerships and business development. The benefits package is competitive and designed to support employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Later is a leading social and influencer marketing solution and link in bio tool, trusted by the world’s top brands to create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.

Company Size: Later is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment where individual contributions can make a significant impact.

Founded: Later was founded in 2014 and has since grown to become a trusted partner for brands and agencies worldwide, with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA.

Company Description:

• Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks
• The company offers proprietary performance data to drive attributable sales and optimize social commerce with its software platform or award-winning services
• Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution, and Later, the best social media management platform and first-to-market link in bio tool

Company Specialties:

• Social Media Management
• Social Media Marketing
• Instagram
• Tech
• App
• Content Marketing
• Influencer Marketing
• Creator Economy
• Digital Marketing

Company Website: later.com

ASSUMPTION: Later is a well-established company in the social media and influencer marketing space, with a strong focus on innovation, data-driven insights, and customer success.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the company’s partnership and business development teams.

Reporting Structure: The Account Director, Platform Partnerships will report directly to the Vice President of Partnerships and report indirectly to the Chief Revenue Officer.

Work Arrangement: This role is remote-friendly, with the option to work from one of Later’s offices or from a remote location. Travel may be required for partner meetings and industry events.

Growth Opportunities:

• Proven success in this role may lead to advancement into a leadership or executive position within the partnership or business development teams
• Later offers professional development opportunities to support employee growth and career advancement
• The company encourages internal mobility and promotes from within, providing opportunities for employees to explore different roles and responsibilities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company’s strategic partnerships and revenue growth.

🌍 Location & Work Environment

Office Type: Later has offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA, with a flexible and collaborative work environment that supports remote work arrangements.

Office Location(s): 53 State St, Boston, Massachusetts 02109, US; Vancouver, BC, CA

Geographic Context:

• New York, United States: Later’s headquarters are in Boston, MA, with additional offices in Vancouver, BC, Chicago, IL, and Vancouver, WA
• The company has a strong presence in the tech and marketing industries, with partnerships and integrations with leading social platforms such as Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest
• Later is committed to fostering a diverse, inclusive, and accessible work environment, with a focus on hiring and building teams for culture add rather than culture fit

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Later’s work environment is dynamic, collaborative, and supportive, with a strong focus on employee well-being, growth, and success.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Behavioral and skills-based interview with the hiring manager
• Final interview with the Vice President of Partnerships and/or other senior leaders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and partnership development skills
• Communication and collaboration skills
• Data analysis and decision-making abilities
• Cultural fit and alignment with Later’s values and mission

Application Tips:

• Highlight your experience in strategic partnerships, business development, or a related field
• Demonstrate your ability to develop and execute go-to-market strategies, success plans, and co-selling initiatives
• Showcase your experience working with data to inform decisions, measure impact, and iterate on partner programs
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your partnership development, negotiation, and communication skills

ATS Keywords: Strategic Partnerships, Business Development, Platform Relationships, Executive Negotiations, Go-To-Market Strategies, Partner Enablement, Technical Ecosystem Expansion, Client Relationship Management, Cross-Functional Collaboration, Client Advocacy, Thought Leadership, Co-Marketing Initiatives, Project Management, Influencer Marketing, Social Media Marketing

ASSUMPTION: Later’s interview process is designed to assess candidates’ strategic thinking, communication, and collaboration skills, as well as their cultural fit and alignment with the company’s values and mission.

🛠️ Tools & Technologies

• Later’s proprietary software platform and services
• Social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• CRM and project management software (e.g., Salesforce, Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)

ASSUMPTION: Later provides its employees with the tools and technologies necessary to succeed in their roles, with a focus on data-driven decision-making and continuous improvement.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We embrace change and continuously seek new ways to improve and grow
• Customer-centric: We put our customers first in all that we do
• Collaboration: We work together to achieve our goals and support each other’s success
• Integrity: We act with honesty and transparency in all our interactions
• Inclusion: We foster a diverse and inclusive environment where everyone feels valued and respected

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and supportive, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on informed decision-making and evidence-based strategies
• Customer-focused, with a commitment to understanding and meeting the needs of our partners and customers

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment with a focus on results and continuous improvement?
• Are you comfortable working with data to inform decisions, measure impact, and iterate on partner programs?
• Do you have strong communication, collaboration, and interpersonal skills, with a knack for building trust-based, long-term relationships with internal and external stakeholders?
• Are you passionate about the social media and influencer marketing industries, and excited about the opportunity to drive strategic partnerships and revenue growth for a leading company in the space?

ASSUMPTION: Later is committed to fostering a diverse, inclusive, and supportive work environment where employees can thrive and succeed in their roles.

⚠️ Potential Challenges

• The role requires a high level of independence and strategic thinking, with a focus on long-term partnership growth and revenue generation
• The role may require travel for partner meetings and industry events
• The role involves working with multiple stakeholders and managing complex partnerships, which can be challenging at times
• The role requires strong communication, collaboration, and interpersonal skills, with a knack for building trust-based, long-term relationships with internal and external stakeholders

ASSUMPTION: The Account Director, Platform Partnerships role offers significant growth potential and the opportunity to make a substantial impact on the company’s strategic partnerships and revenue growth. However, it also presents unique challenges that require a strong, strategic, and collaborative approach.

📈 Similar Roles Comparison

• Compared to other strategic partnership roles, this position offers a unique focus on the social media and influencer marketing industries, with a strong emphasis on platform relationships and technical ecosystem expansion
• The role requires a high level of independence and strategic thinking, with a focus on long-term partnership growth and revenue generation, which may be more challenging than other strategic partnership roles with a broader focus
• The role offers significant growth potential and the opportunity to make a substantial impact on the company’s strategic partnerships and revenue growth, with a clear path for advancement into a leadership or executive position within the partnership or business development teams

ASSUMPTION: This role offers a unique opportunity to drive strategic partnerships and revenue growth for a leading company in the social media and influencer marketing industries, with a strong focus on platform relationships and technical ecosystem expansion.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new social media platform integration, driving user acquisition and revenue growth
• Negotiating a strategic partnership with a leading influencer marketing platform, expanding Later’s reach and capabilities in the creator economy
• Managing a cross-functional project to implement a new incentive program for Later’s platform partners, driving increased engagement and satisfaction

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven approach required to succeed in the Account Director, Platform Partnerships role.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to strategic partnerships and business development, and how this role fits into that strategy?
• How does Later support the growth and success of its platform partners, and what resources are available to help them thrive?
• What are the key challenges and opportunities facing the company in the social media and influencer marketing industries, and how does this role contribute to addressing them?
• How does Later foster a culture of innovation, collaboration, and continuous improvement, and how does this role contribute to that culture?
• What opportunities are there for growth and advancement within the partnership and business development teams, and how does the company support the professional development of its employees?

ASSUMPTION: These key questions help applicants better understand the role, the company, and the industry, enabling them to make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in strategic partnerships, business development, or a related field
• Prepare for behavioral and situational interview questions that focus on your partnership development, negotiation, and communication skills
• Research Later and the social media and influencer marketing industries to demonstrate your knowledge and enthusiasm for the role and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.