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Account Director, Platform Partnerships

Later
Full-time
On-site
Los Angeles, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Account Director, Platform Partnerships

πŸ”Ή Company: Later

πŸ”Ή Location: Los Angeles, California, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and strengthening strategic relationships with leading social platforms
  • Developing and executing platform strategies that accelerate revenue and elevate partner satisfaction
  • Collaborating cross-functionally with internal teams to ensure successful implementation and execution of partnerships
  • Serving as the "Voice of the Customer" to drive alignment and continuous improvement
  • Representing Later at industry events, conferences, and key partner meetings

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to build and maintain strong relationships with key partners.

πŸ“‹ Key Responsibilities

βœ… Lead executive-level negotiations with key strategic platform partners, collaborating closely with partnership, sales, account, and vertical leadership teams

βœ… Act as the primary point of contact for our revenue-driving platform partners, fostering strong, trust-based relationships and gaining a deep understanding of their business goals and objectives

βœ… Develop and execute customized success and go-to-market (GTM) plans for each partner, aligning on clear goals and outcomes while strategically expanding Later’s presence within each platform’s ecosystem

βœ… Collaborate with internal teams to ensure successful implementation and execution of partnerships through project management of key programs

βœ… Serve as the β€œVoice of the Customer”, ensuring partner needs, insights, and feedback are clearly and effectively communicated across the organization to drive alignment and continuous improvement

βœ… Lead co-marketing initiatives and events, owning partner outreach to cultivate relationships with key decision-makers and industry influencers

βœ… Provide ongoing support and guidance to your partners, serving as a trusted advisor and resource to address any issues or concerns

βœ… Partner with our Services and Strategy departments to provide a cohesive experience for current partners and develop internal processes to educate and track incentive budgets

ASSUMPTION: This role involves a significant amount of travel and requires the ability to work effectively with a wide range of internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or a related field; equivalent experience also considered

Experience: 7+ years of experience in strategic partnerships, client relationship management, or business development – preferably within the tech, social media, or influencer marketing industry

Required Skills:

  • Proven track record of managing high-value platform relationships and leading executive-level negotiations
  • Strong ability to develop and execute go-to-market (GTM) strategies, success plans, and co-selling initiatives
  • Comfortable working with data to inform decisions, measure impact, and iterate on partner programs
  • Exceptional communication, collaboration, and interpersonal skills with a knack for building trust-based, long-term relationships with internal and external stakeholders
  • Experience acting as a β€œVoice of the Customer” to influence product, marketing, and service teams
  • Demonstrated success working cross-functionally with Sales, Marketing, Strategy, and Services teams to bring initiatives to life
  • Skilled in managing multiple projects and stakeholders in a fast-paced, evolving environment
  • Comfortable representing the company at industry events, conferences, and executive meetings

Preferred Skills:

  • Experience leading or supporting co-marketing initiatives and partner-driven events
  • Strong organizational and project management skills, with the ability to own partner roadmaps, coordinate incentive programs, and track performance

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the industry.

πŸ’° Compensation & Benefits

Salary Range: $180,000 - 220,000 OTE (On Target Earnings)

Benefits:

  • Competitive benefits package, including health, dental, and vision insurance
  • 401(k) plan with company match
  • Generous PTO (Paid Time Off) policy
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on market data for similar roles in the Los Angeles area. The final salary offered may vary based on skills, experience, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Later is a leading social and influencer marketing solution and link in bio tool, trusted by the world’s top brands to create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.

Company Size: Later is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment where individual contributions can make a significant impact.

Founded: Later was founded in 2014 and has since grown to become a leader in its industry, with a strong focus on innovation, creativity, and customer success.

Company Description:

  • Later is committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit
  • The company is dedicated to creating a diverse environment and is an equal opportunity employer, offering unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace
  • Later is committed to creating a positive and supportive work environment that enables employees to do the best and most rewarding work of their careers

Company Specialties:

  • Social Media Management
  • Social Media Marketing
  • Instagram
  • Tech
  • App
  • Content Marketing
  • Influencer Marketing
  • Creator Economy
  • Digital Marketing
  • Link in bio tool

Company Website: later.com

ASSUMPTION: Later’s commitment to diversity, inclusion, and accessibility is a strong indicator of its company culture and values.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making

Reporting Structure: The Account Director, Platform Partnerships will report directly to the Head of Partnerships or another relevant senior leader within the organization

Work Arrangement: This role is remote-friendly, with the option to work from one of Later’s offices in Boston, MA; Vancouver, BC; Chicago, IL; or Vancouver, WA

Growth Opportunities:

  • Proven success in this role may lead to opportunities for advancement within the Partnerships team or other departments within the organization
  • Later’s commitment to professional development and employee growth provides ample opportunities for career advancement
  • The dynamic nature of the role and the industry may present unique growth opportunities as the company continues to expand and evolve

ASSUMPTION: Given Later’s commitment to employee growth and development, there are likely numerous opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Later has offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA, with a flexible remote work policy

Office Location(s): Los Angeles, California, United States

Geographic Context:

  • Los Angeles is a major hub for the tech and entertainment industries, providing ample opportunities for networking and professional growth
  • The city offers a diverse range of cultural, recreational, and culinary experiences, making it an attractive place to live and work
  • Los Angeles has a Mediterranean climate, with mild winters and warm summers, making it an ideal location for outdoor enthusiasts

Work Schedule: The work schedule for this role is full-time, with the option to work remotely or from one of Later’s offices

ASSUMPTION: While the role is remote-friendly, there may be occasional travel requirements to attend industry events, conferences, or partner meetings.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with a member of the HR or Recruitment team
  • Subsequent interviews with key stakeholders, including the hiring manager and other members of the Partnerships team
  • Final interview with a senior leader within the organization
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and interpersonal skills
  • Relationship-building and negotiation skills
  • Industry knowledge and understanding of Later’s products and services
  • Alignment with Later’s company culture and values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Later’s products, services, and industry position
  • Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
  • Be prepared to discuss your experience with strategic partnerships, client relationship management, and business development

ATS Keywords: Strategic Partnerships, Client Relationship Management, Business Development, API Integrations, Partner Enablement, Technical Ecosystem Expansion, Go-To-Market Strategies, Project Management, Communication, Collaboration, Interpersonal Skills, Data Analysis, Thought Leadership, Co-Marketing Initiatives, Negotiation, Organizational Skills, Emotional Intelligence

ASSUMPTION: Later’s interview process is designed to assess the candidate’s skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

πŸ› οΈ Tools & Technologies

  • Later’s proprietary software platform and tools for social media management, influencer marketing, and link in bio
  • APIs and integrations with leading social platforms, including TikTok, Meta, YouTube, Snapchat, and Pinterest
  • Project management and collaboration tools, such as Asana, Trello, or Jira
  • Communication and productivity tools, such as Slack, Microsoft Office, or Google Workspace

ASSUMPTION: The specific tools and technologies used by Later may vary depending on the role and the department within the organization.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion-first mindset
  • Hiring and building teams for culture add rather than culture fit
  • Unbiased hiring, pay, and promotion practices
  • Creating a diverse, equitable, and supportive work environment

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and resourceful
  • Proactive and strategic
  • Positive and resilient
  • Emotionally intelligent and supportive

Self-Assessment Questions:

  • How do you approach building and maintaining trust-based, long-term relationships with internal and external stakeholders?
  • How do you balance immediate needs with long-term opportunities to drive impactful, innovative results?
  • How do you handle shifting priorities and manage your time effectively in a fast-paced, evolving environment?
  • How do you share insights to help your team stay ahead and make informed decisions?
  • How do you lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration?

ASSUMPTION: Later places a strong emphasis on cultural fit and values alignment, with a focus on hiring and building teams for culture add rather than culture fit.

⚠️ Potential Challenges

  • The role may require occasional travel to attend industry events, conferences, or partner meetings
  • The dynamic nature of the role and the industry may present unique challenges and opportunities
  • The role may require the ability to work effectively with a wide range of internal and external stakeholders
  • The role may require the ability to manage multiple projects and stakeholders in a fast-paced, evolving environment

ASSUMPTION: While Later offers a supportive and collaborative work environment, the role may present unique challenges and opportunities that require a high degree of adaptability and resilience.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Business Development Manager or Strategic Partnerships Manager, but with a focus on platform partnerships and API integrations
  • The role requires a high degree of strategic thinking, leadership, and decision-making, with a focus on driving revenue growth and elevating partner satisfaction
  • The role may offer opportunities for career advancement within the Partnerships team or other departments within the organization

ASSUMPTION: This role is unique in its focus on platform partnerships and API integrations, with a strong emphasis on strategic thinking, leadership, and decision-making.

πŸ“ Sample Projects

  • Developing and executing a customized success and go-to-market (GTM) plan for a key strategic platform partner
  • Leading executive-level negotiations with key strategic platform partners to drive business growth and expand Later’s presence within each platform’s ecosystem
  • Collaborating with internal teams to ensure successful implementation and execution of partnerships through project management of key programs

ASSUMPTION: The specific projects and initiatives undertaken in this role will vary depending on the partner, the platform, and the evolving needs of the business.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall strategy and goals of the Partnerships team and the organization as a whole?
  • What are the key challenges and opportunities facing the Partnerships team and the organization in the coming year?
  • How does Later support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does Later approach diversity, inclusion, and accessibility in its hiring and workplace practices?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the organization, and provides valuable information to help you make an informed decision.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
  • Be prepared to discuss your experience with strategic partnerships, client relationship management, and business development
  • Follow up with the hiring manager or HR representative within 48 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.