📌 Core Information
🔹 Job Title: Account Director, SMBG - Universal Ads - LA
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving CTV advertising demand for the Universal Ads Self-Service Platform for specific performance brands and agencies in the direct-to-consumer category
- Building and maintaining relationships with key internal stakeholders and collaborative partners across NBCU and Comcast Advertising organizations
- Executing day-to-day sales strategy, including target list development, cold calls, lead client outreach, and market presence
- Understanding customer needs and converting them into a buy, while providing market feedback to strengthen the value proposition
- Tracking sales revenue and establishing regular reporting cadences
ASSUMPTION: This role requires a strong understanding of both performance and digital media landscapes, as well as the ability to operate effectively at their cross-section.
📋 Key Responsibilities
✅ Drive CTV advertising demand for the Universal Ads Self-Service Platform for specific performance brands and agencies in the direct-to-consumer category
✅ Build and maintain relationships with key internal stakeholders and collaborative partners across NBCU and Comcast Advertising organizations
✅ Execute day-to-day sales strategy, including target list development, cold calls, lead client outreach, and market presence
✅ Understand customer needs and convert them into a buy, while providing market feedback to strengthen the value proposition
✅ Track sales revenue and establish regular reporting cadences
✅ Partner with internal teams across NBCU and Comcast Advertising to develop proactive packages and drive creativity throughout the sales process
ASSUMPTION: This role involves a high degree of independence and self-motivation, as well as strong team collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5+ years of relevant direct selling experience in advertising sales, including selling experience in an advanced media environment
Required Skills:
- Proven experience in prospecting new partners, generating sales leads, and closing the sale
- Advanced client-facing skills, ability to clearly articulate value positions, and experience presenting integrated marketing programs to clients/leading brainstorms
- Ability to synthesize ideas from group discussions and articulate them verbally/in writing
- Ability to manage multiple projects simultaneously and successfully operate within a large organization, effectively communicating with executives, interdepartmental teams, and external clients
- Analytical/strategic thinker, creative problem solver, resourceful, able to initiate change, and motivate innovation and creativity
Preferred Skills:
- Experience working with performance agencies
- Familiarity with the Universal Ads platform
- Bilingual or multilingual skills (Spanish/English)
ASSUMPTION: Strong relationships within the performance agency landscape and digital video experience are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $170,000 (SIC eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Variety of discounts and perks
Working Hours: Full-time, generally contributing from the office a minimum of three days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal is a subsidiary of Comcast Corporation, which was founded in 1963.
Company Description:
- NBCUniversal creates world-class content, distributing it across various platforms, including film, television, streaming, and theme parks
- Owns and operates leading entertainment and news brands, such as NBC, NBC News, MSNBC, CNBC, Telemundo, and Peacock
- Strives to foster a diverse, equitable, and inclusive culture, supporting employees, audiences, and communities
Company Specialties:
- Entertainment and news content creation and distribution
- Theme parks and consumer experiences
- Advertising sales and marketing
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a strong focus on diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Vice President, SMBG
Work Arrangement: Hybrid, contributing from the office a minimum of three days per week
Growth Opportunities:
- Potential to expand the Universal Ads platform's reach and impact within the NBCU and Comcast Advertising organizations
- Opportunities to work with various internal teams, fostering professional development and network growth
- Potential for career progression within the advertising sales and marketing department
ASSUMPTION: This role offers significant growth potential, both within the team and across the broader NBCUniversal organization.
🌍 Location & Work Environment
Office Type: Corporate office with a creative and collaborative work environment
Office Location(s): 100 Universal City Plaza, Universal City, CA 91608-1002
Geographic Context:
- Universal City is located in the San Fernando Valley, north of Los Angeles
- Close proximity to Hollywood, Burbank, and other entertainment industry hubs
- Accessible via public transportation, with nearby attractions and amenities
Work Schedule: Full-time, with flexible hours and the ability to work remotely for up to two days per week
ASSUMPTION: The office environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Vice President, SMBG
Key Assessment Areas:
- Sales skills and experience
- Understanding of the performance and digital media landscapes
- Ability to work independently and collaboratively
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume to highlight relevant sales experience, particularly in performance media and digital video
- Prepare examples of successful prospecting, lead generation, and closing strategies
- Demonstrate your understanding of the Universal Ads platform and its value proposition
ATS Keywords: Prospecting, lead generation, closing sales, performance media, digital video, Universal Ads, NBCUniversal, Comcast Advertising
ASSUMPTION: The interview process is thorough and designed to assess both technical skills and cultural fit within the NBCUniversal organization.
🛠️ Tools & Technologies
- Salesforce
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office Suite
- Universal Ads platform
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Creativity
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach building and maintaining relationships with key internal stakeholders and collaborative partners?
- Can you provide an example of a time when you successfully drove advertising demand for a new product or service?
- How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: NBCUniversal values employees who embody their core values and thrive in a collaborative, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Operating effectively within a large, matrixed organization
- Adapting to constant change and innovation within the digital media landscape
- Balancing remote work and on-site presence in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional advertising sales roles, this position focuses exclusively on net new clients to the CTV ecosystem utilizing the Universal Ads self-service platform
- This role offers unique exposure to both performance and digital media landscapes, requiring a strong understanding of both
- Career progression opportunities may include expanding the Universal Ads platform's reach, working with various internal teams, and potentially moving into management or leadership roles
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from similar advertising sales positions.
📝 Sample Projects
- Developing and executing a targeted outreach campaign to generate leads for the Universal Ads self-service platform among performance agencies
- Collaborating with internal teams to create proactive packages and drive creativity throughout the sales process
- Conducting market research to understand customer needs and preferences, and translating that information into actionable sales strategies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader NBCUniversal and Comcast Advertising organizations, and what opportunities are there for growth and collaboration?
- What are the most significant challenges facing the Universal Ads platform, and how can this role help address them?
- How does the company support work-life balance in a hybrid work arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a diverse, equitable, and inclusive culture, and what role does this position play in supporting those initiatives?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/NBCUniversal3/744000052439485-account-director-smbg-universal-ads-la-
- Tailor your resume to highlight relevant sales experience, particularly in performance media and digital video
- Prepare a cover letter that demonstrates your understanding of the Universal Ads platform and its value proposition
- Prepare for a phone or video screen with the hiring manager, focusing on your sales skills and experience
- Follow up with the hiring manager one week after your initial application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
