📌 Core Information
🔹 Job Title: Account Director, SMBG - Universal Ads - NY
🔹 Company: NBCUniversal
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time, Hybrid (3 days in-office per week)
🔹 Category: Advertising Sales
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving CTV advertising demand for Universal Ads' self-service platform
- Managing relationships with external clients and media agencies
- Collaborating with internal teams across NBCU and Comcast Advertising
- Executing sales strategies and tracking revenue
- Operating at the cross-section of performance and digital media
ASSUMPTION: This role requires a strong understanding of both performance and digital media landscapes to succeed.
📋 Key Responsibilities
✅ Drive CTV advertising demand for Universal Ads' self-service platform for specific performance brands and agencies in the direct-to-consumer category
✅ Be an expert on Universal Ads products and convey meaningful and sustainable opportunities to emerging brands
✅ Fuel customer acquisition, ensuring successful onboarding, and fostering ongoing relationships with SMB advertisers to maximize revenue and satisfaction
✅ Execute on day-to-day sales strategy; develop target lists, cold calls/lead client outreach, book sales meetings, and be in market often with full Universal Ads opportunities
✅ Understand customer needs and provide feedback and market input that will strengthen our value proposition and converts the needs into a buy
✅ Track sales revenue and establish a regular cadence for reporting on progress
✅ Partner with internal teams across NBCU and Comcast Advertising to develop proactive packages and drive creativity throughout the sales process
✅ Develop strong relationships throughout NBCU & Comcast Advertising to ensure a unified and coordinated strategy is presented in the market
ASSUMPTION: This role involves a high degree of autonomy and requires strong communication and project management skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant direct selling experience in advertising sales, including selling experience in an advanced media environment
Required Skills:
- Proven experience in prospecting new partners, generating sales leads, and closing the sale
- Advanced client-facing skills, ability to clearly articulate value positions, and experience presenting integrated marketing programs to clients/leading brainstorms
- Ability to synthesize ideas from group discussions and articulate them verbally/in writing
- Ability to manage multiple projects simultaneously and successfully operate within a large organization, effectively communicating with executives, interdepartmental teams, and external clients
- Analytical/strategic thinker, creative problem solver, resourceful, able to initiate change and motivate innovation and creativity
Preferred Skills:
- Strong relationships within the performance agency landscape
- Digital video experience
ASSUMPTION: While not explicitly stated, a strong understanding of the CTV ecosystem and familiarity with self-service advertising platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $170,000 (SIC eligible)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts and Perks
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is inclusive of the industry standard for this role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal is a subsidiary of Comcast Corporation, which was founded in 1963.
Company Description:
- NBCUniversal creates world-class content, distributing it across film, television, streaming, and theme parks.
- They own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.
- NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard.
Company Specialties:
- Entertainment and News Programming
- Streaming Services
- Theme Parks and Consumer Experiences
- Advertising Sales
Company Website: NBCUniversal
ASSUMPTION: NBCUniversal's diverse portfolio of brands and platforms offers numerous opportunities for growth and collaboration within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with potential for growth within the NBCU and Comcast Advertising organizations
Reporting Structure: This role reports directly to the Vice President, SMBG
Work Arrangement: Hybrid, with a minimum of three days per week in the office
Growth Opportunities:
- Expanding client portfolio and managing a team
- Transitioning to a leadership role within the organization
- Exploring opportunities within NBCU's diverse portfolio of brands and platforms
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within NBCUniversal.
🌍 Location & Work Environment
Office Type: Hybrid, with a minimum of three days per week in the office
Office Location(s): 1221 Avenue of the Americas, New York, NY 10020
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational opportunities
- The office is located in Midtown Manhattan, providing easy access to public transportation and amenities
- New York City has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work on certain days
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview with an NBCUniversal employee at one of their locations
- Final decision and offer
Key Assessment Areas:
- Sales and client management skills
- Understanding of the CTV ecosystem and self-service advertising platforms
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales experience and industry knowledge
- Prepare examples of successful sales strategies and client management approaches
- Research NBCUniversal's portfolio of brands and platforms to demonstrate your understanding of the company and its offerings
ATS Keywords: CTV, advertising sales, self-service platform, Universal Ads, NBCUniversal, Comcast Advertising, client management, sales strategy, performance brands, media agencies
ASSUMPTION: NBCUniversal's hiring process is designed to assess candidates' sales skills, industry knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- Universal Ads self-service platform
- Salesforce or similar CRM software
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with the Universal Ads self-service platform and relevant CRM software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: NBCUniversal strives to foster a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard.
- Excellence: NBCUniversal aims to create world-class content and deliver exceptional experiences to its audiences and partners.
- Integrity: NBCUniversal is committed to acting with honesty, fairness, and respect in all its endeavors.
Work Style:
- Collaborative: NBCUniversal encourages teamwork and cross-functional collaboration to drive innovation and success.
- Adaptable: NBCUniversal operates in a dynamic and evolving media landscape, requiring employees to be flexible and responsive to change.
- Results-driven: NBCUniversal expects its employees to take ownership of their work and deliver meaningful results.
Self-Assessment Questions:
- How do you embody NBCUniversal's commitment to inclusion, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change in your work environment, and how did you approach it?
- Can you provide an example of a time when you took ownership of a project and delivered exceptional results?
ASSUMPTION: NBCUniversal values candidates who align with their commitment to inclusion, adaptability, and results-driven work style.
⚠️ Potential Challenges
- Managing a high volume of clients and prospects simultaneously
- Operating effectively within a large, matrixed organization
- Keeping up with the rapidly evolving CTV ecosystem and self-service advertising platforms
- Balancing the demands of in-office collaboration and remote work
ASSUMPTION: Success in this role requires strong project management, communication, and adaptability skills to navigate these potential challenges.
📈 Similar Roles Comparison
- Unlike traditional advertising sales roles, this position focuses exclusively on net new clients to the CTV ecosystem utilizing the Universal Ads self-service platform.
- This role offers the unique opportunity to collaborate with internal teams across both the NBCU and Comcast Advertising organizations, providing exposure to a broader range of brands and platforms.
- Career progression in this role may lead to increased responsibilities and leadership opportunities within the NBCU and Comcast Advertising organizations.
ASSUMPTION: This role offers a unique blend of sales, client management, and cross-functional collaboration opportunities within the NBCU and Comcast Advertising organizations.
📝 Sample Projects
- Developing and executing a targeted sales strategy to acquire new clients for the Universal Ads self-service platform
- Managing the onboarding process for new SMB advertisers, ensuring a seamless and positive experience
- Collaborating with internal teams to create proactive packages and drive creativity throughout the sales process
ASSUMPTION: Success in these sample projects requires strong sales, client management, and cross-functional collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical sales cycle for acquiring new clients for the Universal Ads self-service platform?
- How does this role collaborate with internal teams across NBCU and Comcast Advertising, and what are the key priorities for these partnerships?
- What opportunities exist for growth and development within this role and the broader NBCU and Comcast Advertising organizations?
- How does NBCUniversal support work-life balance for its employees, particularly in hybrid work arrangements?
- Can you provide an example of a successful sales strategy implemented by an NBCUniversal employee, and what key factors contributed to its success?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales experience and industry knowledge
- Prepare examples of successful sales strategies and client management approaches
- Research NBCUniversal's portfolio of brands and platforms to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
