Account Executive

📌 Core Information

🔹 Job Title: Account Executive

🔹 Company: Allied Global Marketing

🔹 Location: Los Angeles, California, United States

🔹 Job Type: On-site

🔹 Category: 💼 Account Management

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Priority for Los Angeles area)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and cultivating relationships with media professionals
• Organizing and executing successful marketing campaigns
• Developing promotional strategies to engage diverse demographics
• Ensuring effective communication and client relationship management

ASSUMPTION: The Account Executive will act as a central figure in bridging multicultural marketing efforts with general market strategies, particularly focused on the US Hispanic market.

📋 Key Responsibilities

✅ Cultivate relationships with film critics, bloggers, and media hosts to secure reviews and features.

✅ Manage local celebrity interviews, press tours, and publicity stunts.

✅ Develop unique publicity angles and monitor media coverage results.

✅ Create and manage social media initiatives to drive online presence and awareness.

✅ Negotiate trade-offs with media partners for campaign coverage.

✅ Organize events and tours to generate public interest and buzz.

✅ Collaborate on retailer promotions targeting specific demographics.

✅ Oversee grassroots promotional activities at festivals and high-traffic events.

✅ Compile comprehensive weekly reports with multimedia evidence for client review.

✅ Research and establish partnerships with new promotional partners across channels.

✅ Develop and maintain strong client relationships, ensuring deadlines are met and expectations are exceeded.

ASSUMPTION: Responsibilities are extensive and require multitasking skills, indicating that the candidate will likely work in a fast-paced environment that encourages innovation and proactive engagement.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or public relations preferred

Experience: At least 2 years in multicultural marketing, focusing on the US Hispanic market and general market media outlets

Required Skills:

• Bilingual in English and Spanish
• Excellent organizational skills
• Exceptional written and verbal communication skills

Preferred Skills:

• Strong creative thinking abilities
• Experience pitching and building relationships with high-level clients

ASSUMPTION: A comprehensive skill set is required, reflecting the dynamic nature of the role in handling various media, marketing, and client interaction tasks.

💰 Compensation & Benefits

Salary Range: $55,000-$60,000 annually

Benefits:

• Medical, dental, and vision insurance
• 401k plan and flexible PTO
• Short-term and long-term disability insurance, life insurance, and 10 company paid holidays

Working Hours: 40 hours per week, with potential flexibility for event coverage

ASSUMPTION: The compensation reflects industry norms for similar roles in the Los Angeles area, along with competitive benefits to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees (Medium size offers broad resources yet a personalized company culture)

Founded: 1986

Company Description:

• Leading in entertainment, culture, and lifestyle marketing for over 30 years
• Offers integrated paid, owned, and earned media solutions
• Award-winning team with global presence in 23 offices

Company Specialties:

• Multicultural marketing and publicity
• Integrated marketing strategy and execution
• Experiential marketing and brand partnerships

Company Website: http://www.alliedglobalmarketing.com

ASSUMPTION: Allied Global Marketing’s decades-long expertise and diverse specialties suggest a well-established network and robust industry influence.

📊 Role Analysis

Career Level: Mid-level with opportunities for advancement into senior positions

Reporting Structure: Likely reports to Marketing Manager or Director

Work Arrangement: Primarily on-site with flexibility for remote work as needed

Growth Opportunities:

• Access to global marketing projects
• Networking with high-profile media professionals
• Potential progression to senior account roles or management

ASSUMPTION: The role allows for personal and professional growth within a dynamic and competitive industry, making it suitable for ambitious candidates.

🌍 Location & Work Environment

Office Type: Corporate office setting in a major metropolitan area

Office Location(s): Los Angeles, California (Primary location for this role)

Geographic Context:

• Located in the heart of the entertainment industry
• Access to diverse cultural and lifestyle amenities
• Strong networking opportunities within media and marketing sectors

Work Schedule: Standard business hours with flexibility for events and campaigns

ASSUMPTION: The role's Los Angeles base is strategic for arts and media professionals, enhancing career potential and industry connections.

💼 Interview & Application Insights

Typical Process:

• Submit online application with recent press release samples
• Initial phone or video interview
• In-person panel interview

Key Assessment Areas:

• Media and cultural marketing knowledge
• Communication and organizational skills
• Bilingual proficiency and adaptability

Application Tips:

• Highlight multicultural marketing experience
• Showcase successful media campaigns and partnerships
• Emphasize bilingual communication abilities

ATS Keywords: Multicultural Marketing, Publicity, Promotions, Bilingual, Client Relations

ASSUMPTION: The application process is competitive; candidates are advised to present unique campaign achievements and language skills to stand out.

🛠️ Tools & Technologies

• Social media management platforms
• PR and media monitoring tools
• CRM software for client and media relations

ASSUMPTION: Familiarity with digital marketing and media tools will be crucial for efficiency and engagement management.

👔 Cultural Fit Considerations

Company Values:

• Commitment to diversity and inclusion
• Cultural sensitivity and open-mindedness
• Innovative and strategic problem-solving

Work Style:

• Collaborative and team-oriented
• Proactive with a drive for results
• Adaptable to fast-paced environments

Self-Assessment Questions:

• Am I comfortable working in a diverse and multicultural environment?
• Can I manage multiple projects under tight deadlines?
• Do I have a proven track record in strategic marketing and media relations?

ASSUMPTION: The company culture is vibrant and inclusive, potentially appealing to candidates valuing diversity and creative collaboration.

⚠️ Potential Challenges

• Managing simultaneous campaigns with distinct target groups
• Navigating complex media landscapes
• Balancing creative vision with client expectations
• Handling fast-paced change and industry dynamics

ASSUMPTION: Adaptability and resilience are necessary for overcoming potential difficulties, especially under dynamic market conditions.

📈 Similar Roles Comparison

• Role requires more language skills due to multicultural focus
• Higher emphasis on public relations compared to typical account executive roles
• Greater creative input in designing culturally resonant campaigns

ASSUMPTION: The role is differentiated by its emphasis on multicultural and bilingual proficiency, setting it apart from standard account management roles.

📝 Sample Projects

• US Hispanic-focused film promotions
• Cross-cultural online awareness campaigns
• Publicity stunts involving local celebrities

ASSUMPTION: Projects are typically high-impact and high-visibility, offering significant learning opportunities and professional exposure.

❓ Key Questions to Ask During Interview

• How does Allied Global Marketing measure the success of its multicultural campaigns?
• What growth opportunities exist for account executives within the company?
• How does the company support innovation in its marketing strategies?
• Could you describe the typical team dynamic for this role?
• What recent challenges have you faced in multicultural marketing, and how were they addressed?

ASSUMPTION: These questions are designed to uncover deeper insights into company culture and role expectations, helping candidates evaluate alignment with their career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant multicultural marketing experience
• Include recent press release samples with your application
• Prepare for a collaborative and challenging interview process
• Be prepared to discuss how you handle diverse client needs and media campaigns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.