M

Account Executive

MediaNews Group
Full-time
On-site
Lowell, Massachusetts, United States
πŸ’Ό Account Management

πŸ“Œ Core Information

πŸ”Ή Job Title: Account Executive

πŸ”Ή Company: MediaNews Group

πŸ”Ή Location: Lowell, Massachusetts, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: πŸ’Ό Account Management

πŸ”Ή Date Posted: April 2, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Remote OK

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Maintaining and growing existing business accounts
  • Establishing long-term relationships with key decision-makers
  • Strategically prospecting for new accounts
  • Communicating value propositions effectively

ASSUMPTION: The role focuses heavily on sales within the media industry, requiring effective communication skills to convey value propositions. This assumption is based on the repeated emphasis on maintaining relationships and presenting advertising solutions.

πŸ“‹ Key Responsibilities

βœ… Work independently and make business decisions to achieve revenue goals

βœ… Prospect for new accounts, conduct needs assessments, and present recommendations

βœ… Analyze advertising business objectives and prepare solutions

βœ… Plan and execute the sales and retention cycle alongside support teams

βœ… Meet with clients to review strategies and budgets

βœ… Develop sales recommendations based on market analysis

βœ… Ensure accurate order processing and timely contract submission

βœ… Attend business events and stay current with industry trends

ASSUMPTION: The responsibilities suggest a strong focus on external client interaction and internal collaboration to ensure campaign success, with a balance between independent work and teamwork.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: Some sales work experience required; one year of outside sales preferred

Required Skills:

  • Strong written and verbal communication skills
  • Microsoft Office proficiency (Word, Excel, PowerPoint)
  • Detail orientation and time management

Preferred Skills:

  • Media sales experience
  • Comfort with digital advertising tools (SEO, SEM, Facebook)

ASSUMPTION: The job requires a balance of formal education and practical experience, with a preference for candidates who have familiarity with digital advertising platforms, suggesting a tech-savvy approach is beneficial.

πŸ’° Compensation & Benefits

Salary Range: Not specified; typically, such roles offer competitive base pay plus commission in the media industry

Benefits:

  • Health insurance
  • Retirement savings plans
  • Paid time off

Working Hours: 40 hours per week with potential flexibility based on client needs

ASSUMPTION: The compensation might include performance-based incentives, common in sales positions, and standard benefits aligning with industry norms.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Book and Periodical Publishing, focusing on high-value audience engagement

Company Size: 1,001-5,000 employees, offering diverse networking opportunities and resources

Founded: 1985

Company Description:

  • One of the largest U.S. media groups
  • Hosts a wide audience via multimedia platforms
  • Innovative in digital marketing and content strategy

Company Specialties:

  • Search and Programmatic Advertising
  • Omni-Channel and Digital Media Solutions
  • Analytics and Optimization

Company Website: https://www.medianewsgroup.com/

ASSUMPTION: The company's size and media focus suggest a stable environment with potential for career development and creative marketing initiatives.

πŸ“Š Role Analysis

Career Level: Entry to mid-level with potential growth within the sales team

Reporting Structure: Reports to sales manager with daily communication for strategy alignment

Work Arrangement: Primarily on-site with occasional remote flexibility

Growth Opportunities:

  • Potential for advancement to senior sales roles
  • Possibility of cross-departmental projects in digital marketing
  • Opportunity to influence strategy within key accounts

ASSUMPTION: The role offers significant interaction with upper management and clients, providing visibility and growth potential for proactive employees.

🌍 Location & Work Environment

Office Type: Traditional corporate office setting

Office Location(s): Lowell, Massachusetts

Geographic Context:

  • Located in a historic and business-friendly area of Massachusetts
  • Accessible metropolitan amenities and transportation
  • Proximity to Boston for expanded networking and cultural opportunities

Work Schedule: Standard 9-5 with flexibility for client meetings and projects

ASSUMPTION: The office environment likely fosters professional attire and collaboration, typical of media environments that value presentation and deadlines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application submission via online platform
  • Phone screening with HR
  • In-person or video interview with sales manager

Key Assessment Areas:

  • Sales strategy understanding
  • Client relationship management
  • Communication and presentation skills

Application Tips:

  • Highlight sales achievements and targets met
  • Demonstrate understanding of digital advertising tools
  • Prepare to discuss previous client successes

ATS Keywords: Sales, Communication, Media Advertising, Account Management, Digital Marketing

ASSUMPTION: The interview process will likely test sales acumen and cultural fit within the dynamic environment of media sales.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite: Word, Excel, PowerPoint
  • Digital advertising platforms: SEO, SEM, Facebook Ads
  • CRM systems and sales analytics tools

ASSUMPTION: Candidates should be proficient or willing to learn various digital marketing tools, which are central to the role's tasks and responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation in media solutions
  • Commitment to audience engagement
  • Focus on performance-driven results

Work Style:

  • Collaborative team environment
  • Client-focused service delivery
  • Performance and results orientation

Self-Assessment Questions:

  • Do you thrive in a dynamic and evolving media environment?
  • Can you balance independent work with team collaboration?
  • Are you comfortable navigating client relationships and challenges?

ASSUMPTION: An adaptable and client-focused mindset is likely essential to align with the company's goals and work culture.

⚠️ Potential Challenges

  • Balancing multiple client accounts and deadlines
  • Adapting to rapid changes in digital media
  • Maintaining client satisfaction in a competitive market
  • Navigating diverse advertising platforms

ASSUMPTION: Challenges might include adjusting to the fast-paced media landscape and managing client expectations effectively.

πŸ“ˆ Similar Roles Comparison

  • Similar emphasis on client interaction seen in traditional advertising roles
  • Increased digital focus compared to general sales positions
  • Comparable customer relationship management expectations

ASSUMPTION: The role likely compares to other account executive positions within digital advertising, requiring adept navigation across multiple marketing channels.

πŸ“ Sample Projects

  • Developing a robust multi-channel advertising campaign
  • Utilizing analytics to refine client engagement strategies
  • Leading client presentations to secure new business

ASSUMPTION: Sample projects could engage both traditional and digital media elements, showcasing adaptability and creativity in client solutions.

❓ Key Questions to Ask During Interview

  • What are the primary goals for the sales team this year?
  • Can you describe the typical client profile?
  • What current challenges does the sales team face?
  • How is success measured in this role?
  • What opportunities for advancement are available?

ASSUMPTION: Candidates should consider questions that reveal insights into team dynamics, career progression, and company goals to ensure alignment with personal and professional aspirations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Ensure your resume highlights relevant sales experience
  • Prepare for potential interview scheduling promptly after application
  • Research the Boston Herald’s recent business developments
  • Consider how your skills align with the company’s goals

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.