Account Executive - Fresno, CA

📌 Core Information

🔹 Job Title: Account Executive - Fresno, CA

🔹 Company: Latino Media Network

🔹 Location: Remote - Fresno, California, United States

🔹 Job Type: Full Time

🔹 Category: 💼 Account Management

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Identifying and developing new business clients in the Fresno area
• Working strategically to generate revenue and drive business growth
• Executing radio and digital business development initiatives
• Thriving in an autonomous working environment with minimal supervision

ASSUMPTION: The role is designed for someone capable of both selling and managing client relations. The emphasis on local presence likely indicates a need for face-to-face networking and client interactions within Fresno.

📋 Key Responsibilities

✅ Prospect, identify potential clients, and expand new account lists

✅ Generate business development and qualify leads

✅ Develop and maintain strong relationships with new clients

✅ Contact and present to clients and agencies, negotiate contracts, and monitor collections

✅ Meet and exceed individual weekly and monthly sales targets and revenue goals

✅ Work in partnership with support team on pre-sale processes; prepare drafts of presentations and proposals

✅ Stay updated on industry trends, market conditions, and competitor activities

✅ Prepare regular reports on sales activities, pipeline, and revenue forecasts

✅ Attend promotional and networking events

ASSUMPTION: This role involves a significant amount of client interaction and negotiation, requiring strong sales and interpersonal skills, as well as adaptability to manage the dynamic media landscape in Fresno.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work-related experience preferred

Experience: Minimum 1-2 years in sales

Required Skills:

• Business development and presentation skills
• Strong communication, analytical, and negotiation skills
• Ability to build rapport and establish trust with clients

Preferred Skills:

• Bilingual in English and Spanish
• Familiarity with tools like Matrix, Nielsen Audio, Tapscan, and Wide Orbit

ASSUMPTION: Bilingual skills are preferred to cater to Latino clients effectively, aligning with the company's mission and customer base.

💰 Compensation & Benefits

Salary Range: Not specified; competitive sales compensation package with a commission plan.

Benefits:

• Commission-based incentives
• Travel stipends for client meetings
• Professional development opportunities

Working Hours: 40 hours per week; flexibility in managing autonomous work schedules.

ASSUMPTION: The compensation structure is heavily commission-based to motivate high performance in sales and expanding the client base.

📌 Applicant Insights

🔍 Company Context

Industry: Radio and Television Broadcasting, specifically focusing on Latino audiences

Company Size: 51-200 employees; small to medium-sized company offering opportunities to interact closely with leadership

Founded: 2022

Company Description:

• Focus on creating and distributing content relevant to the Latino community
• Owned and operated by members of the Latino community
• Innovation in audio-focused multimedia platforms

Company Specialties: Not Specified

• Radio Broadcasting
• Television Broadcasting
• Community Engagement

Company Website: https://latinomedianetwork.com/

ASSUMPTION: The company's focus on cultural pride and community connectivity suggests potential candidates should be aligned with these values.

📊 Role Analysis

Career Level: Entry to Mid-level, ideal for candidates looking to grow with a start-up

Reporting Structure: Reports to the General Manager

Work Arrangement: Fully remote with localized market focus

Growth Opportunities:

• Leadership development in a start-up environment
• Collaboration with industry experts in digital media
• Expanding professional network through client interactions

ASSUMPTION: Candidates with aspirations to grow in strategic media sales will find this role promising due to its significant market push.

🌍 Location & Work Environment

Office Type: Remote work setting with regional focus

Office Location(s): Fresno, CA required for local networking

Geographic Context:

• Exposure to the local Fresno media market
• Opportunities for community engagement and media influence in local market
• Understanding of regional media trends

Work Schedule: Flexible work schedule around local client meetings and media events

ASSUMPTION: A successful candidate likely leverages Fresno’s community connections for business development.

💼 Interview & Application Insights

Typical Process:

• Submit resume and cover letter with personal insights
• Initial virtual interview
• Interview with hiring managers/General Manager

Key Assessment Areas:

• Sales acumen and experience
• Ability to develop and maintain client relationships
• Understanding of digital media tools and platforms

Application Tips:

• Highlight relevant sales experience and achievements
• Discuss your adaptability to a start-up work environment
• Emphasize bilingual communication capabilities, if applicable

ATS Keywords: Sales, Business Development, Digital Marketing, Bilingual, Client Relations

ASSUMPTION: The company values unique personal insights and cultural alignment over merely ticking off qualification boxes, indicating candidates should personalize their applications.

🛠️ Tools & Technologies

• Microsoft PowerPoint
• Microsoft Excel
• Social Media Platforms

ASSUMPTION: Expertise in digital tools and media analytics platforms is preferred to effectively support LMN's multimedia strategy.

👔 Cultural Fit Considerations

Company Values:

• Cultural pride and community focus
• Innovation in media
• Diverse and inclusive workplace

Work Style:

• Autonomous execution with accountability
• Collaborative teamwork with support teams
• Proactive client engagement

Self-Assessment Questions:

• How do you contribute to a culturally diverse workplace?
• What strategies do you use to develop new business?
• How do you handle remote working challenges?

ASSUMPTION: Candidates should be prepared for self-motivation and community-focused engagement to integrate well into LMN's culture.

⚠️ Potential Challenges

• Developing business in a competitive media market
• Managing a remote working environment effectively
• Balancing multiple client expectations and deadlines
• Staying current with digital media trends and tools

ASSUMPTION: Challenges may also include adapting to the rapidly changing media landscape and cultural dynamics in the Fresno market.

📈 Similar Roles Comparison

• Comparable roles may have a stronger on-site networking requirement
• Larger agencies might provide more structured career paths
• Media companies often value bilingual skills highly

ASSUMPTION: This role provides a unique opportunity for impact in a start-up, unlike comparable roles that may be more structured in established companies.

📝 Sample Projects

• Launching a new radio advertisement campaign for a local business
• Developing a digital marketing strategy for seasonal promotions
• Collaborating on an integrated multimedia campaign for a nonprofit

ASSUMPTION: Sample projects are hypothetical and drawn from standard industry practices, emphasizing creative sales and marketing initiatives.

❓ Key Questions to Ask During Interview

• How does LMN measure success in this role?
• What are the biggest challenges facing LMN in the Fresno market?
• How does LMN support its employees' professional development?
• Can you describe the company's vision for media growth?
• What are the next steps in the growth strategy for the Fresno region?

ASSUMPTION: Questions should align with understanding LMN's strategic goals and individual growth opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Latino Media Network careers page
• Include a cover letter answering the provided questions
• Prepare to discuss your relevant experience and skills during an initial interview
• Be ready for potential follow-up interviews with key team members
• Research LMN's recent projects and market impact to discuss during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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