📌 Core Information
🔹 Job Title: Account Growth Manager (DACH)
🔹 Company: Propeller
🔹 Location: Berlin, Germany (Remote)
🔹 Job Type: Full-Time
🔹 Category: Business Development
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote (Germany, Netherlands, or Poland)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and retention within the DACH region
- Collaborating with Customer Success Engineers and Sales
- Managing an annual quota and growing account value
- Nurturing relationships with key channel partners (dealers)
- Maturing Propeller's Account Management function
ASSUMPTION: This role requires a strong understanding of the B2B SaaS business model and experience in account management or technical sales. Fluency in German and English is essential for success in this role.
📋 Key Responsibilities
✅ Manage an annual quota, consistently meeting or exceeding growth and churn targets
✅ Proactively grow the value of 150+ accounts, with a primary focus on Germany
✅ Build and maintain strong relationships with both hardware and software customers, as well as channel partners (dealers)
✅ Drive renewal sales and expansions while actively preventing churn
✅ Negotiate customer contract terms in partnership with the dealer network, effectively demonstrating value and ROI
✅ Educate customers and dealers on pricing changes to the core platform and new product offerings
✅ Deeply understand each customer's needs and desired outcomes to align them with real, effective solutions
✅ Deliver exceptional customer service across a diverse range of customer types and sizes
✅ Strategically manage low ARR churn across your portfolio of accounts
ASSUMPTION: This role requires strong communication, negotiation, and problem-solving skills, as well as the ability to adapt to diverse customer needs and corporate dynamics.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of B2B account management or tech sales experience, with a demonstrable history of meeting quotas, preventing churn, growing accounts, and driving upsells and expansions
Required Skills:
- Fluency in both German and English
- Exposure to Construction, Construction Tech, GIS, Surveying, or a related industry
- Excellent communication, negotiation, and presentation skills
- Proven ability to handle tough conversations, overcome objections, and re-educate customers
Preferred Skills:
- Experience working with channel partners
- Experience working for a SaaS company
- Knowledge or experience in UAVs, visualization platforms, or a remote pilot license
ASSUMPTION: While not explicitly stated, a background in relevant industries and a strong understanding of the SaaS business model are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market rates for similar roles in Germany)
Benefits:
- Employee share options
- Professional development benefits and leave
- Mentorship program participation
- Monthly telephone and/or internet allowance
- Flexible work arrangements and WFH equipment provided
Working Hours: Full-time (40 hours per week, flexible work arrangements available)
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Construction Tech and GIS
Company Size: 201-500 employees (Mid-sized)
Founded: 2014, with headquarters in Surry Hills, NSW, Australia
Company Description:
- Propeller is a global, widely-respected business that has revolutionized how construction sites, quarries, mines, and landfills work, from the ground up
- The company combines the best GIS and survey technologies to empower users to map, measure, and manage their worksites like never before
- Propeller runs on honesty and impact, with a single goal of empowering users across the globe with survey solutions that are simpler, faster, and smarter
Company Specialties:
- Drone Software
- GPS Equipment
- Data Processing
- Worksite Management
- Industrial UAVs
- Data Analysis
- Software
- Hardware
- Drone Data Analytics
- Drone Surveying Processing
- Photogrammetry Analysis
- Lidar Analysis
- Drone Mapping
Company Website: https://www.propelleraero.com
ASSUMPTION: Propeller's focus on innovation and user adoption makes it an attractive employer for candidates seeking a dynamic, growth-oriented work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career progression
Reporting Structure: Reports directly to Jan Kruyt, Director of Business Development
Work Arrangement: Fully remote, with the option to work from Germany, the Netherlands, or Poland
Growth Opportunities:
- Potential career advancement within the Business Development department
- Opportunities to collaborate with and learn from cross-functional teams
- Access to professional development benefits and mentorship programs
ASSUMPTION: This role offers significant growth potential, as Propeller continues to expand its presence in the European market.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Berlin, Germany (with the option to work from the Netherlands or Poland)
Geographic Context:
- Berlin is the capital and largest city of Germany, with a vibrant tech industry and a growing startup scene
- The city offers a high quality of life, with a rich cultural heritage and numerous recreational opportunities
- Berlin is well-connected by public transportation, making it easy to commute within the city and to other major European hubs
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in a vibrant, multicultural city like Berlin.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final round interview with the team
Key Assessment Areas:
- Communication and presentation skills
- Negotiation and objection handling
- Industry knowledge and understanding of Propeller's products
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your ability to grow accounts, drive renewals, and prevent churn
- Research Propeller's products and competition to demonstrate your industry knowledge
ATS Keywords: Account Growth, DACH, Renewals, Churn Prevention, Channel Sales, Customer Success, Sales, Business Development, SaaS, Construction Tech, GIS, Surveying
ASSUMPTION: The interview process will focus on assessing the candidate's communication, negotiation, and problem-solving skills, as well as their understanding of Propeller's products and the construction tech industry.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams, or Google Workspace)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Looker)
ASSUMPTION: The specific tools and technologies used may vary depending on Propeller's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Impact
- Innovation
- User Adoption
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on growth
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, rapidly expanding environment?
- Are you comfortable communicating with diverse audiences and adapting your communication style accordingly?
- Do you have a proven track record of delivering results and driving growth?
ASSUMPTION: Propeller values candidates who are honest, impact-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a large portfolio of accounts and preventing churn
- Navigating corporate dynamics within customer and partner organizations
- Adapting to a fully remote work environment
- Balancing growth and retention targets while maintaining exceptional customer service
ASSUMPTION: These challenges can be overcome with strong communication, negotiation, and problem-solving skills, as well as a deep understanding of Propeller's products and the construction tech industry.
📈 Similar Roles Comparison
- Unlike traditional account management roles, this position focuses heavily on driving growth and retention within a specific region
- Experience in the construction tech or GIS industry is highly valued, as it enables candidates to better understand Propeller's products and customers
- This role offers significant growth potential, as Propeller continues to expand its presence in the European market
ASSUMPTION: This role is unique in its focus on driving growth and retention within the DACH region, making it an attractive opportunity for candidates seeking a challenging and impactful role within the construction tech industry.
📝 Sample Projects
- Developing and implementing a strategic plan to grow account value within the DACH region
- Collaborating with Customer Success Engineers to optimize renewal processes and prevent churn
- Negotiating contract terms with key channel partners to maximize value and ROI for both Propeller and its customers
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive growth, prevent churn, and negotiate effectively, all of which are critical skills for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Propeller support the growth and development of its employees?
- What are the most significant challenges facing the DACH region, and how can this role address them?
- How does Propeller measure success for this role, and what are the key performance indicators (KPIs)?
- What opportunities are there for collaboration with cross-functional teams, and how can this role contribute to Propeller's overall growth strategy?
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's priorities, growth opportunities, and alignment with Propeller's overall strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on account growth, churn prevention, and negotiation
- Prepare examples of your ability to grow accounts, drive renewals, and prevent churn, demonstrating your problem-solving and strategic thinking skills
- Research Propeller's products and competition to demonstrate your industry knowledge and understanding of the construction tech landscape
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
