Account Lead

📌 Core Information

🔹 Job Title: Account Lead

🔹 Company: GumGum

🔹 Location: Santa Monica, California, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

The Account Lead will play a pivotal role in the Customer Success department by owning a roster of key preferred accounts that include agency and brand direct partners. The role involves:

• Ensuring client satisfaction and aligning services with company objectives
• Driving business growth through tailored solutions and strategic insights
• Acting as the primary contact for clients, offering support and identifying new opportunities
• Developing strategic account plans and maximizing revenue

ASSUMPTION: The focus on strategic account management and collaboration with sales implies a need for strong relationship management skills and a proactive approach to client engagement.

📋 Key Responsibilities

✅ Cultivate strategic and long-lasting relationships with key clients

✅ Provide expertise on GumGum’s managed direct, programmatic, and data revenue streams

✅ Identify upselling and cross-selling opportunities within existing accounts

✅ Develop strategic account plans with annual objectives and quarterly milestones

✅ Regularly meet with clients to assess satisfaction levels and identify growth opportunities

✅ Deliver and lead client business reviews

✅ Collaborate with Sales to forecast revenue for key accounts

✅ Lead within Client Solutions by thinking multiple steps ahead to advance accounts

✅ Collaborate across Sales, Client Strategy, Design, and Operations to address service gaps and grow accounts

✅ Develop and implement corrective action plans to resolve service issues

ASSUMPTION: These responsibilities suggest a deep involvement in client strategy and an ability to manage multiple stakeholders simultaneously.

🎯 Required Qualifications

Education: BA/BS degree in Business (Advertising/Marketing) or similar experience

Experience: 5-7 years of client-facing experience in the digital media field, preferably in account management or media planning

Required Skills:

• Expertise in programmatic and omni-channel marketing
• Effective time management
• Excellent presentation and communication skills

Preferred Skills:

• Experience in mentorship roles
• Understanding of Contextual Advertising

ASSUMPTION: The emphasis on programmatic and omni-channel marketing indicates a need for adaptability to digital trends and technologies.

💰 Compensation & Benefits

Salary Range: $81,000 - $99,500 annually

Benefits:

• Competitive base pay
• Employer-matched 401(k) retirement plan
• Participation in a bonus, commission, or stock incentive program

Working Hours: 40 hours per week with potential for flexible arrangements

ASSUMPTION: Compensation aligns with industry standards for roles requiring significant client management and strategic input.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2008

Company Description:

• Leader in contextual-first digital advertising technology
• Utilizes AI to deliver impactful and privacy-focused advertising solutions
• Operates in over 19 markets worldwide

Company Specialties:

• Computer Vision
• Natural Language Processing
• Advanced Contextual Intelligence

Company Website: https://www.gumgum.com/

ASSUMPTION: Given its size and global presence, GumGum provides ample growth opportunities and exposure to diverse digital advertising trends.

📊 Role Analysis

Career Level: Mid to Senior Level

Reporting Structure: Reports to the Customer Success department, collaborating with Sales and Client Strategy teams

Work Arrangement: Hybrid work option available

Growth Opportunities:

• Enhanced leadership experience within Client Solutions
• Opportunities for strategic impact and client development
• Potential to shape advertising trends

ASSUMPTION: The role’s strategic nature suggests potential for career advancement into more senior client management or strategic roles.

🌍 Location & Work Environment

Office Type: Contemporary open office with collaborative spaces

Office Location(s): Santa Monica, California, with remote work options

Geographic Context:

• Located in a tech hub offering dynamic networking opportunities
• Close to major digital and media industry players
• Accessible amenities and attractions for work-life balance

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: The hybrid model offers a balance between in-person collaboration and flexible, remote work arrangements.

💼 Interview & Application Insights

Typical Process:

• Application submission through company website
• Initial screening by HR/recruiter
• Technical/interview assessments

Key Assessment Areas:

• Client relationship management skills
• Strategic thinking and problem-solving
• Prior experience in digital advertising

Application Tips:

• Highlight client-facing experience and strategic insights
• Demonstrate understanding of programmatic marketing
• Prepare examples of account growth accomplishments

ATS Keywords: Client Management, Programmatic Marketing, Account Growth, Strategic Planning

ASSUMPTION: Structured interview process indicative of a focus on candidates with strong strategic and external client communication skills.

🛠️ Tools & Technologies

• Excel/Google Sheets
• PowerPoint/Google Slides
• Marketing-specific analytics tools

ASSUMPTION: Proficiency in these tools is essential for data analysis and strategic presentations to clients.

👔 Cultural Fit Considerations

Company Values:

• Innovation in advertising technology
• Commitment to data privacy
• Encouragement of a diverse and inclusive workplace

Work Style:

• Collaborative and team-oriented
• Proactive and strategic mindset
• Adaptability to fast-paced tech environments

Self-Assessment Questions:

• Do I have a strong command of programmatic marketing?
• Am I comfortable with client relationship management?
• Can I navigate both strategic and operational account challenges?

ASSUMPTION: Candidates who thrive in dynamic, innovation-driven environments would align well with company culture.

⚠️ Potential Challenges

• Navigating complex client demands while maintaining strategic focus
• Balancing in-person and remote work logistics
• Keeping pace with rapidly evolving advertising technologies

ASSUMPTION: Strategic forethought and adaptability will be crucial in overcoming these challenges.

📈 Similar Roles Comparison

• High degree of client interaction compared to similar level roles
• Strong emphasis on strategic growth initiatives
• Greater focus on digital advertising expertise

ASSUMPTION: This role may surpass others in strategic influence and client impact, suited for those seeking a comprehensive client management position.

📝 Sample Projects

• Developing client-specific advertising strategies
• Implementing innovative marketing solutions
• Identifying new revenue streams through client analysis

ASSUMPTION: Previous projects might have involved managing high-stakes client accounts and developing customized solutions.

❓ Key Questions to Ask During Interview

• What are your key success metrics for this role?
• How does the company support professional development?
• What are the key challenges this role is currently facing?
• How does the collaboration process work between Sales and Client Solutions?
• What are your expectations for the hybrid work arrangement?

ASSUMPTION: These questions are vital to understanding expectations, support, and role dynamics at GumGum.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant client management experience
• Include metrics or KPIs demonstrating account growth
• Be ready for a mix of behavioral and technical interview questions
• Show willingness to adapt to both in-office and remote work requirements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.