Account Marketing Manager

📌 Core Information

🔹 Job Title: Account Marketing Manager

🔹 Company: YETI

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sell-through of YETI products and ensuring a premium brand presence among Canadian Key Accounts
• Executing marketing initiatives across retail, digital, and social platforms
• Collaborating with various internal and external stakeholders
• Managing relationships with key customers and vendors

ASSUMPTION: This role requires a high level of collaboration and project management skills to effectively work with multiple teams and ensure successful execution of marketing initiatives.

📋 Key Responsibilities

✅ Secure the highest share of space, within key destination doors and locations

✅ Plan effective omni-channel product launches at Key Accounts, effectively leveraging and synchronizing in-store and digital

✅ Build meaningful and collaborative partnerships across YETI Marketing, Product, and Sales and key customer touchpoints

✅ Execute POS, elevated brand spaces, end caps, and fixture programs from creation, prototyping, shipping, to installation

✅ Own dealer employee training and motivation initiatives

✅ Develop, audit and measure the effectiveness of account activation plans, striving for innovative and premium merchandising and digital marketing initiatives

✅ Ensure Sales and YETI dealers are up to date and aligned on initiatives, including driving deployment of YETI’s in-store assets

✅ Drive Marketing process, templates, deliverables and timelines for all market-related milestones for the Key Account business including feedback mechanisms for continuous improvement

✅ Own the end-to-end GTM process, milestones, plan, and calendar in collaboration with Key Accounts and internal Sales Managers

✅ Partner with Global teams on retail concepts and visual merchandising to curate a premium and consistent consumer experience

✅ Develop and support financial planning needs and budgets to enable the Wholesale sales growth plan

✅ Liaise with Global to align with all processes and deliver market efficiency

ASSUMPTION: This role requires strong project management skills to manage multiple initiatives and ensure timely delivery.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 5-8 years of relevant experience or equivalent combination of education and work experience

Required Skills:

• Demonstrated knowledge and experience of retail marketing/visual merchandising
• Experience managing relationships with customers or vendors
• Highly collaborative with strong written and verbal communication skills
• Excellent project management skills with a strong ability to prioritize
• Familiarity of current technology, trends and best practices in retail and digital marketing

Preferred Skills:

• Bilingual in English and French
• Retailer, Brand or Brand agency marketing experience

ASSUMPTION: Bilingualism in English and French is considered an asset due to the diverse market in Canada.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Marketing Manager role in Toronto)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Employee discounts on YETI products
• Generous PTO and holiday schedule

Working Hours: Full-time, Monday-Friday, with some flexibility for meetings and events

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in Toronto, with consideration for the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: YETI operates in the plastics manufacturing industry, focusing on producing high-quality, durable coolers for outdoor enthusiasts.

Company Size: YETI has 201-500 employees globally, with a small presence in Canada. This size allows for a more intimate work environment and closer collaboration with team members.

Founded: YETI was founded in 2006 in Austin, Texas, and has since grown to become a popular brand among outdoor enthusiasts.

Company Description:

• YETI is committed to creating high-quality, innovative products that enhance outdoor experiences
• The company prioritizes durability, insulation, and functionality in its designs
• YETI fosters a culture of innovation, collaboration, and a passion for the outdoors

Company Specialties:

• Manufacturing durable, insulated coolers
• Developing accessories for outdoor enthusiasts
• Creating a premium brand experience for customers

Company Website: yeticoolers.com

ASSUMPTION: YETI's focus on quality and innovation in the outdoor industry sets it apart from competitors and offers unique opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Account Marketing Manager reports directly to the Director, Brand Strategy Canada, who is based in Markham, ON.

Work Arrangement: This role is on-site, with the expectation of working from the YETI office in Markham, Ontario, Canada.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on cross-functional projects and collaborate with various teams
• Chance to gain experience in account management and brand strategy

ASSUMPTION: This role offers a unique opportunity to work closely with key accounts and influence YETI's brand presence in Canada.

🌍 Location & Work Environment

Office Type: YETI's office in Markham, ON, is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 5301 Southwest Pkwy, Austin, Texas 78735, USA (Global Headquarters); Markham, Ontario, Canada (Canadian Office)

Geographic Context:

• Toronto, ON, is a multicultural city with a diverse population and a thriving job market
• The city offers a mix of urban and outdoor living, with numerous parks, trails, and waterfront areas
• Markham, ON, is a suburban city located northeast of Toronto, with a growing tech industry and a strong sense of community

Work Schedule: The standard workweek is Monday-Friday, with some flexibility for meetings and events. Occasional travel may be required to attend industry events or visit key accounts.

ASSUMPTION: The work environment at YETI's Canadian office is collaborative and supportive, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and key stakeholders
• Final interview with the Director, Brand Strategy Canada

Key Assessment Areas:

• Problem-solving skills and ability to manage multiple projects
• Collaboration and communication skills
• Understanding of retail marketing and visual merchandising
• Alignment with YETI's brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in retail marketing, account management, or brand strategy
• Demonstrate your understanding of YETI's products and brand by including specific examples of how you've used or promoted YETI coolers in your application
• Prepare questions that showcase your interest in the role and YETI's mission to keep the wild WILD

ATS Keywords: Retail Marketing, Visual Merchandising, Account Management, Brand Strategy, Marketing Initiatives, Stakeholder Collaboration, Project Management, Omni-channel Marketing, Key Accounts

ASSUMPTION: YETI's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but strong proficiency in Microsoft Office Suite is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Built for the Wild: YETI products are designed to withstand the toughest conditions and enhance outdoor experiences
• Quality Matters: YETI is committed to creating high-quality, durable products that last
• Innovation Never Stops: YETI continually seeks to improve and innovate its products and processes

Work Style:

• Collaborative: YETI fosters a team-oriented work environment where employees support and learn from one another
• Adaptable: YETI values employees who can think on their feet and adapt to changing circumstances
• Passionate: YETI seeks employees who are passionate about the outdoors and committed to creating exceptional products

Self-Assessment Questions:

• Do you have experience managing key accounts or retail marketing initiatives?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you share YETI's passion for the outdoors and commitment to quality and innovation?

ASSUMPTION: YETI's company culture is built around its commitment to quality, innovation, and the outdoors, with a strong emphasis on collaboration and teamwork.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
• Occasional travel may be required to attend industry events or visit key accounts
• Working in a fast-paced, dynamic environment may be demanding at times
• YETI's focus on quality and innovation may require candidates to think outside the box and push the boundaries of traditional marketing strategies

ASSUMPTION: YETI's commitment to quality and innovation may present unique challenges, but also offers opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on account management and retail marketing
• YETI's commitment to quality and innovation sets it apart from competitors in the outdoor industry
• This role offers the opportunity to work closely with key accounts and influence YETI's brand presence in Canada

ASSUMPTION: This role is unique in its focus on account management and retail marketing within the outdoor industry, offering a distinct opportunity for growth and learning.

📝 Sample Projects

• Developing and executing a comprehensive account activation plan for a key retail customer
• Collaborating with global teams to create a premium brand experience for customers across multiple channels
• Managing the deployment of YETI's in-store assets and ensuring brand consistency across key accounts

ASSUMPTION: These sample projects are designed to showcase the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does YETI support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does YETI measure the success of its marketing initiatives, and how will my performance be evaluated?
• What opportunities are there for collaboration and knowledge-sharing with other departments and teams?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and YETI's company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in retail marketing, account management, or brand strategy
• Prepare questions that showcase your interest in the role and YETI's mission to keep the wild WILD
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.