Account Sales Director, Agencies

📌 Core Information

🔹 Job Title: Account Sales Director, Agencies

🔹 Company: NielsenIQ

🔹 Location: Greater Los Angeles, United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Sales

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Prospecting and developing new business opportunities in designated markets.
• Negotiating annual or multi-year renewals for existing accounts while maximizing upsell and driving growth opportunities.
• Consulting with clients to uncover their current use of consumer insights and identifying where NielsenIQ's offerings might fill voids.
• Generating revenue and achieving annual goals by selling and upselling syndicated and custom solutions through a consultative approach.
• Excelling in a strong team-based environment while capitalizing on new opportunities and raising industry profile with an established industry leader.

ASSUMPTION: This role requires a high level of self-motivation, determination, and strong organizational skills to manage multiple accounts and maintain a high level of client satisfaction.

📋 Key Responsibilities

✅ Responsible for prospecting, networking, and developing new business opportunities in designated markets.

✅ Negotiate annual or multi-year renewals for existing accounts, while maximizing upsell and driving growth opportunities.

✅ Consult with clients and uncover how they currently use consumer insights and where the MRI-Simmons offerings might fill voids.

✅ Through a consultative approach, generate revenue and achieve annual goals by selling and upselling syndicated and custom solutions.

✅ Communicate effectively with clients both written and orally and provide excellent customer support.

✅ Develop insightful presentations and educate clients on current MRI-Simmons capabilities and resources.

✅ Develop and execute strategic sales plans for assigned territories and/or vertical industries. Regularly check in on progress on the plan with the head of agency sales.

ASSUMPTION: This role requires a strong focus on client relationships, understanding their needs, and providing tailored solutions to drive growth and revenue.

🎯 Required Qualifications

Education: Bachelor's degree with a concentration in Communications, Marketing, or Media is preferred but not required.

Experience: Minimum 6 years of selling market research (syndicated or custom) to agencies.

Required Skills:

• Outstanding organizational and communication skills with attention to detail.
• Advertising or digital sales background.
• Excel at presenting and telling a story with data.
• Expertise in selling syndicated research products directly to agencies.
• Thorough understanding of the Digital Marketing ecosystem.
• Strong PowerPoint and Excel skills.
• Strong Salesforce or similar CRM system skills.

Preferred Skills:

• Proven track record of success selling to agencies.
• Strong rolodex of contacts in the industry.
• Ability to travel to clients as needed.

ASSUMPTION: Candidates with a proven track record in digital and data sales, along with a strong understanding of the industry, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The anticipated base compensation range for this role is $62,000.00 - $130,000.00 USD per year. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role is also eligible for a sales-based incentive or performance-based bonus.

Benefits:

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee-Assistance-Program (EAP).

Working Hours: Full-time position with a flexible working environment.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a sales director role with similar experience requirements. The actual salary may vary depending on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. With a holistic retail read and the most comprehensive consumer insights, NielsenIQ delivers the Full View™.

Company Size: NielsenIQ is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: NielsenIQ was founded in 1923 and has since grown to become a global leader in consumer intelligence, with operations in over 100 markets covering more than 90% of the world's population.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company combines advanced analytics and innovative technology to help clients make critical business decisions with confidence.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

Company Specialties:

• Consumer Intelligence.
• Market Research.
• Data Analytics.
• SaaS.
• Digital Shelf.
• E-commerce.
• Omnichannel.
• FMCG Data.
• CPG Data.
• Location-based Analytics.

Company Website: NielsenIQ

ASSUMPTION: NielsenIQ's extensive global presence and expertise in consumer intelligence make it an attractive employer for professionals seeking to grow their careers in the market research industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a minimum of 6 years of experience in selling market research to agencies.

Reporting Structure: The Account Sales Director will report directly to the Head of Agency Sales and work closely with the agency sales team to achieve revenue targets.

Work Arrangement: This role is remote-friendly, with the expectation that the candidate will be able to travel to clients as needed.

Growth Opportunities:

• Proven success in this role may lead to opportunities for advancement within the agency sales team or other departments within NielsenIQ.
• The company's global presence provides opportunities for international assignments or working with diverse teams.
• NielsenIQ's commitment to professional development and training offers opportunities for continuous learning and skill-building.

ASSUMPTION: Candidates with a strong desire to grow within the organization and a willingness to take on new challenges will find ample opportunities for career advancement at NielsenIQ.

🌍 Location & Work Environment

Office Type: Remote-friendly with the expectation of traveling to clients as needed.

Office Location(s): Greater Los Angeles, United States

Geographic Context:

• The Greater Los Angeles area offers a diverse and dynamic business environment, with a strong presence of advertising and media agencies.
• The region's robust economy and vibrant culture provide ample opportunities for networking and professional growth.
• Los Angeles is a major hub for the entertainment industry, which may present additional business opportunities for the successful candidate.

Work Schedule: Full-time, with a flexible working environment that allows for a healthy work-life balance.

ASSUMPTION: The remote-friendly work arrangement and flexible working environment at NielsenIQ provide candidates with the opportunity to balance their professional and personal lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members.
• Final interview with the Head of Agency Sales or another senior leader.
• Background check and offer extension.

Key Assessment Areas:

• Sales skills and experience.
• Industry knowledge and understanding of the Digital Marketing ecosystem.
• Communication and presentation skills.
• Problem-solving and consultative approach.
• Cultural fit and alignment with NielsenIQ's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant sales experience, industry knowledge, and skills.
• Prepare examples of successful sales strategies, client presentations, and upselling techniques to demonstrate your abilities during the interview.
• Research NielsenIQ's products and services to show your enthusiasm for the role and understanding of the company's offerings.

ATS Keywords: Agency sales, market research, digital sales, advertising, client relationships, upselling, strategic planning, consultative selling, client support, data storytelling, CRM skills, organizational skills, networking, negotiation, consumer insights, new business development

ASSUMPTION: Applicants who demonstrate a strong understanding of the role, industry, and company, and who can articulate their sales strategies and success stories effectively, will have a competitive edge in the interview process.

🛠️ Tools & Technologies

• Salesforce or similar CRM system.
• PowerPoint and Excel.
• LinkedIn Sales Navigator (optional).

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage client relationships, track sales performance, and create presentations.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of our work.
• Innovation: Embracing change and driving progress through continuous learning and improvement.
• Collaboration: Working together to achieve common goals and deliver exceptional results.

Work Style:

• Dynamic and fast-paced environment.
• Strong focus on teamwork and collaboration.
• Results-driven and goal-oriented culture.
• Opportunities for professional growth and development.

Self-Assessment Questions:

• Do you have a proven track record of success selling to agencies in the market research industry?
• Are you comfortable working in a remote-friendly environment and traveling to clients as needed?
• Do you thrive in a dynamic and fast-paced work environment, and are you able to manage multiple accounts effectively?

ASSUMPTION: Candidates who align with NielsenIQ's values and work style, and who can demonstrate a strong fit with the company's culture, will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple accounts and maintaining high client satisfaction may require long hours and frequent travel.
• The competitive nature of the market research industry may present challenges in winning new business and retaining existing clients.
• Keeping up with the latest trends and developments in the digital marketing ecosystem may require continuous learning and adaptation.
• The remote-friendly work arrangement may present challenges in building and maintaining strong client relationships.

ASSUMPTION: Candidates who are self-motivated, determined, and able to manage their time effectively will be best equipped to overcome these challenges and succeed in the role.

📈 Similar Roles Comparison

• Compared to other sales director roles in the market research industry, this role offers a unique opportunity to work with a global leader in consumer intelligence and to drive growth through a consultative approach.
• Industry-specific context: The digital marketing ecosystem is rapidly evolving, presenting both challenges and opportunities for sales professionals in the market research industry.
• Career path comparison: Success in this role may lead to opportunities for advancement within the agency sales team or other departments within NielsenIQ, as well as potential international assignments or working with diverse teams.

ASSUMPTION: Candidates who understand the unique aspects of this role and who can articulate their career goals and aspirations effectively will be well-positioned to succeed in the interview process.

📝 Sample Projects

• Developing and executing a strategic sales plan for a designated territory, resulting in a significant increase in new business and upselling opportunities.
• Creating and delivering a compelling presentation to a major advertising agency, demonstrating the value of NielsenIQ's offerings and driving a successful upsell.
• Managing a portfolio of existing clients, consistently exceeding renewal targets and driving growth through effective client relationships and upselling strategies.

ASSUMPTION: Applicants who can provide specific examples of their sales strategies, client presentations, and upselling techniques will be well-prepared to demonstrate their abilities during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the agency sales team collaborate and support each other's success?
• What opportunities are there for professional development and growth within the agency sales team or other departments within NielsenIQ?
• How does NielsenIQ support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant sales experience, industry knowledge, and skills.
• Prepare examples of successful sales strategies, client presentations, and upselling techniques to demonstrate your abilities during the interview.
• Research NielsenIQ's products and services to show your enthusiasm for the role and understanding of the company's offerings.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.