Account Specialist, Programmatic Partnerships

📌 Core Information 🔹 Job Title: Account Specialist, Programmatic Partnerships 🔹 Company: Comscore 🔹 Location: Hybrid - New York, NY/ Reston, VA or Remote 🔹 Job Type: Full-Time 🔹 Category: Software Development 🔹 Date Posted: April 9, 2025 🔹 Experience Level: 2-4 years 🔹 Remote Status: Hybrid (Remote - USA) 🚀 Job Overview Key aspects of this role include: - Supporting partnership managers in maintaining strong relationships with Comscore’s ad platform partnerships. - Driving awareness of Comscore solutions within platform accounts. - Overseeing integration maintenance and supporting accurate reporting. - Developing expertise in Comscore targeting solutions. - Supporting innovation for Comscore’s targeting suite. ASSUMPTION: This role requires a strong understanding of the digital advertising ecosystem, with a focus on programmatic advertising. Familiarity with ad tech platforms, data analysis, and client success principles will be beneficial. 📋 Key Responsibilities ✅ Support partnership managers in maintaining strong relationships with Comscore’s ad platform partnerships. ✅ Use knowledge of the programmatic space to drive awareness of Comscore solutions within platform accounts. ✅ Promote Comscore segments via trainings, webinars, consistent outreach, and creation of marketing materials as needed. ✅ Oversee integration maintenance to ensure data is surfaced correctly for existing integrations and seamlessly launch new segments. ✅ Support the team with maintaining accurate usage logs in the reporting system and tracking via Salesforce. ✅ Develop expertise in Comscore targeting solutions. ✅ Support innovation for Comscore’s targeting suite by identifying gaps, competitive advantages, and competitive disadvantages in the market based on discussions with clients and partners. ✅ Partner with Comscore and partner marketing teams to promote Comscore’s targeting solution through webinars, PR, collateral, etc. ASSUMPTION: This role involves a mix of client-facing activities, data analysis, and project management. Strong communication, analytical, and organizational skills are essential for success. 🎯 Required Qualifications Education: Bachelor's degree in a related field or equivalent experience. Experience: 2-4 years of experience in an analyst role, account manager role, programmatic trader role, partnerships role, or client success role. Nice to have: 1-2 years of experience at a DSP, DMP, or SSP. Required Skills: - Strong analytical and quantitative skills, with an interest in interpreting and validating data. - Impeccable attention to detail. - Strong work ethic. - Knowledge of the digital advertising ecosystem with some knowledge of the programmatic ecosystem. - Ability to build strong relationships. Preferred Skills: - Experience with Salesforce. - Familiarity with targeting solutions. ASSUMPTION: Candidates with a strong foundation in digital advertising, a proven track record in client success, and a keen interest in data analysis will be well-suited for this role. 💰 Compensation & Benefits Salary Range: $75,000 per annum (commensurate with experience). Benefits: - Comprehensive benefits package (details not specified). - Opportunity to work in a dynamic, growing industry. Working Hours: Full-time, with a flexible hybrid work arrangement. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The benefits package may include health insurance, retirement plans, and other perks common to the industry. 📌 Applicant Insights 🔍 Company Context Industry: Comscore operates in the software development industry, focusing on digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics. Company Size: Comscore has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the industry. Founded: 1999 Company Description: - Comscore is a global, trusted partner for planning, transacting, and evaluating media across platforms. - With a data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. - A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. Company Specialties: - Digital business analytics - Audience measurement - Advertising effectiveness - Market research - Mobile network analytics Company Website: www.comscore.com ASSUMPTION: Comscore's focus on cross-platform media measurement and data-driven insights makes it an attractive employer for professionals interested in the intersection of media, technology, and data analysis. 📊 Role Analysis Career Level: Mid-level, with opportunities for growth and development. Reporting Structure: This role reports directly to the Programmatic Partnerships team at Proximic by Comscore. Work Arrangement: Hybrid (Remote - USA) with a flexible work arrangement that combines remote work and on-site collaboration. Growth Opportunities: - Opportunities to work with leading ad tech platforms and develop expertise in Comscore's targeting solutions. - Potential to grow within the Programmatic Partnerships team or explore other roles within Comscore. - Exposure to a dynamic and evolving industry, with opportunities to shape the future of programmatic advertising. ASSUMPTION: This role offers a unique blend of client-facing, data analysis, and project management responsibilities, providing ample opportunities for professional growth and development. 🌍 Location & Work Environment Office Type: Hybrid, with offices in New York, NY, and Reston, VA. Office Location(s): - 11950 Democracy Drive, Reston, VA 20190, US - (Additional office locations not specified) Geographic Context: - New York, NY: A major global city with a vibrant media industry and a diverse cultural scene. - Reston, VA: A suburban area with a strong tech industry presence and a high quality of life. Work Schedule: Full-time, with a flexible hybrid work arrangement that allows for remote work and on-site collaboration. ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing opportunities for in-person collaboration and remote flexibility. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission. 2. Phone or video screen with the hiring manager. 3. In-depth interview with the Programmatic Partnerships team. 4. Final interview with the team lead or manager. Key Assessment Areas: - Knowledge of the digital advertising ecosystem and programmatic advertising. - Analytical and quantitative skills. - Client success and relationship-building skills. - Attention to detail and data accuracy. Application Tips: 1. Tailor your resume to highlight relevant experience in digital advertising, client success, or data analysis. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to build strong relationships. 3. Familiarize yourself with Comscore's targeting solutions and be ready to discuss how you can drive awareness of these solutions within platform accounts. ATS Keywords: - Programmatic advertising - Digital advertising ecosystem - Client success - Data analysis - Targeting solutions - Ad tech platforms - Salesforce - Integration maintenance ASSUMPTION: Comscore's applicant tracking system (ATS) may use keywords to filter and rank applications. Including these keywords in your resume can help improve your chances of being selected for an interview. 🛠️ Tools & Technologies - Salesforce - Comscore targeting solutions - Ad tech platforms (e.g., DSPs, DMPs, SSPs) - Data analysis tools (e.g., Excel, Google Analytics) ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: - Integrity - Velocity - Accountability - Teamwork - Servant Leadership Work Style: - Comscore values a strong work ethic and a commitment to excellence. - The company fosters a collaborative and inclusive work environment. - Comscore encourages continuous learning and professional development. Self-Assessment Questions: 1. How do you align with Comscore's five core values, and can you provide an example of how you've demonstrated each value in a previous role? 2. How comfortable are you working in a hybrid work environment, and how do you balance remote work and on-site collaboration? 3. How does your personal work style fit with Comscore's collaborative and inclusive work environment? ASSUMPTION: Comscore's values and work style emphasize integrity, collaboration, and continuous learning, making it an attractive employer for professionals who share these priorities. ⚠️ Potential Challenges - Balancing client-facing responsibilities with data analysis and project management tasks. - Keeping up with the fast-paced and evolving digital advertising industry. - Maintaining accurate data and ensuring seamless integration with ad tech platforms. ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a proactive approach to problem-solving. 📈 Similar Roles Comparison - Account Manager, Programmatic Partnerships (Comscore): This role is similar to the Account Specialist role, with a focus on maintaining and growing relationships with ad tech platforms. The Account Manager role may involve more strategic decision-making and may require more experience. - Client Success Manager (Ad Tech Companies): This role is similar to the Account Specialist role, with a focus on driving client satisfaction and retention. The Client Success Manager role may involve more direct client interactions and may require more experience in client success principles. - Programmatic Trader (Ad Agencies/Buying Platforms): This role is similar to the Account Specialist role, with a focus on executing programmatic ad buys and optimizing campaign performance. The Programmatic Trader role may involve more real-time data analysis and may require more experience in ad buying and optimization. ASSUMPTION: These roles share similarities with the Account Specialist role, but each has its unique focus and requirements. 📝 Sample Projects 1. Developing a comprehensive training program for account managers on Comscore's targeting solutions. 2. Conducting a competitive analysis of Comscore's targeting solutions and identifying opportunities for improvement. 3. Creating a marketing campaign to promote Comscore's targeting solutions to ad tech platforms. ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Account Specialist may be involved in, from client education to market research and marketing campaigns. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall strategy of the Programmatic Partnerships team and Comscore? 2. What are the most pressing challenges facing the team, and how can this role help address them? 3. How does Comscore support the professional development of its employees, and what opportunities are available for growth and advancement? 4. What is the team's approach to collaboration and communication, and how does this role contribute to the team's success? 5. How does Comscore measure the success of this role, and what key performance indicators (KPIs) will be used to evaluate performance? ASSUMPTION: These questions demonstrate a proactive and engaged approach to the interview process, showing that you are interested in understanding the role, the team, and the company's priorities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://comscore.wd5.myworkdayjobs.com/External/job/NY---NYC-Penn/Account-Specialist--Programmatic-Partnerships_REQ1442 2. Tailor your resume to highlight relevant experience in digital advertising, client success, or data analysis. 3. Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position. 4. Familiarize yourself with Comscore's targeting solutions and be ready to discuss how you can drive awareness of these solutions within platform accounts. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.