📌 Core Information
🔹 Job Title: Account Strategist
🔹 Company: Gen
🔹 Location: Tempe, Arizona, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Sales & Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Growing the Performance-Based Native Ads business on GOBankingRates.com
- Working with existing financial brand clients to retain and drive growth
- Developing strategic account plans to achieve quarterly revenue goals
- Collaborating with the Head of Sales and other teams to validate data and understand client goals
- Expanding client relationships and opportunities to improve performance and drive sales growth
ASSUMPTION: This role requires a strong understanding of digital media, sales, and account management, as well as the ability to analyze data and prioritize work effectively.
📋 Key Responsibilities
✅ Leverage data, reporting, understanding of client’s goals, and maximum opportunity to prioritize work, company effort, and your focus.
✅ Collaborate with the Head of Sales to validate data and understand client goals and GOBankingRates opportunities.
✅ Grow relationships with clients to better understand their goals, and how they measure success. Expand their level of reporting/data sharing to improve our ability to perform.
✅ Expand opportunities with existing clients when they have multiple products and marketing goals incremental to existing offers/budgets (acquisition, sponsorship, branding, etc.)
✅ Establish sales targets and develop strategic plans based on company goals that will promote sales growth and customer satisfaction on all priority accounts.
✅ Visit clients directly and at relevant events/conferences to grow relationships and network with highly prepared meetings, clear goals, and value added to our clients.
✅ Work with networks to bring new advertisers on board who are interested in advertising to our audience on GOBankingRates.com.
ASSUMPTION: The role requires a proactive approach to client management, strong communication skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 3+ years of successful sales/account management experience in digital media/marketing. Performance-based media experience is a plus.
Required Skills:
- Proven track record in sales and account management
- Strong data analysis and reporting skills
- Excellent communication and relationship-building skills
- Ability to develop and execute strategic plans
- Experience working with financial brand clients is a plus
Preferred Skills:
- Familiarity with the financial services industry
- Experience with performance-based media
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in digital media sales, account management, and a strong understanding of data analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on experience and performance against quarterly revenue goals)
Benefits:
- Flexible Working Options
- Generous Time Off
- Competitive Benefits & Compensation Packages
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility based on client needs and business demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual performance and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Gen is a global company dedicated to powering Digital Freedom through its trusted brands in cybersecurity, online privacy, and identity protection, serving over 500 million users in more than 150 countries.
Company Size: 1,001-5,000 employees (as of April 2025)
Founded: 2022
Company Description:
- Gen is a public company focused on empowering people to live their digital lives safely, privately, and confidently today and for generations to come.
- The company offers award-winning products and services in cybersecurity, online privacy, and identity protection through its family of consumer brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, CCleaner, and GOBankingRates.
- Gen is committed to providing a safe and inclusive work environment for all employees.
Company Specialties:
- Cybersecurity
- Online Privacy
- Identity Protection
- Digital Marketing
Company Website: GenDigital.com
ASSUMPTION: Gen's diverse range of products and services, along with its commitment to digital freedom and safety, creates a unique work environment for employees.
📊 Role Analysis
Career Level: Mid-level (with opportunities for advancement based on performance and long-term planning)
Reporting Structure: This role reports directly to the Head of Sales and works closely with various teams, including marketing, product, and operations.
Work Arrangement: On-site, with flexible working options available
Growth Opportunities:
- Advancement to senior or management roles based on performance and long-term planning
- Expansion of responsibilities to include additional products or services
- Opportunities to work on strategic initiatives and projects
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with an open and collaborative work environment
Office Location(s): Tempe, Arizona, United States
Geographic Context:
- Tempe is a city in the Phoenix metropolitan area, offering a mix of urban and suburban living with a vibrant downtown area and numerous outdoor recreation opportunities.
- The office is located in a modern, multi-story building with easy access to public transportation, restaurants, and shopping.
- The Phoenix metropolitan area offers a diverse range of cultural attractions, sports teams, and entertainment options.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility based on client needs and business demands)
ASSUMPTION: The office environment at Gen is designed to foster collaboration, innovation, and employee well-being, with a focus on creating a positive and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Sales and account management skills
- Data analysis and reporting abilities
- Communication and relationship-building skills
- Strategic planning and execution
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and achievements in sales, account management, and data analysis in your resume and cover letter.
- Prepare examples of strategic plans you've developed and executed in previous roles.
- Demonstrate your understanding of the financial services industry and performance-based media in your application materials.
- Showcase your ability to build and maintain strong client relationships through your experiences and accomplishments.
ATS Keywords: Sales, Account Management, Digital Media, Marketing, Data Analysis, Client Relations, Strategic Planning, Performance-Based Media, Financial Services, GOBankingRates
ASSUMPTION: The interview process at Gen is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Salesforce
- Google Suite (Gmail, Google Drive, Google Docs)
- Microsoft Office (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Integrity
- Collaboration
- Customer Focus
Work Style:
- Results-driven
- Data-informed
- Adaptable and flexible
- Strong communicator and team player
- Proactive and strategic thinker
Self-Assessment Questions:
- How do you align with Gen's company values, and how have you demonstrated these values in previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles?
- How do you approach building and maintaining strong client relationships, and how have you demonstrated this skill in previous roles?
ASSUMPTION: Gen values a diverse and inclusive work environment, and candidates who demonstrate a strong cultural fit and alignment with the company's values will be well-suited for this role.
⚠️ Potential Challenges
- Managing a large portfolio of clients with varying needs and priorities
- Balancing short-term sales goals with long-term strategic planning
- Adapting to a fast-paced, dynamic work environment with changing priorities and demands
- Working with clients in the financial services industry, which may have unique regulations and compliance requirements
ASSUMPTION: The challenges associated with this role can be overcome by candidates with strong organizational skills, strategic thinking, and the ability to adapt to change in a dynamic work environment.
📈 Similar Roles Comparison
- This role is focused on growing the Performance-Based Native Ads business on GOBankingRates.com, whereas similar roles in the industry may be focused on other advertising channels or platforms.
- Gen's focus on digital freedom and safety sets it apart from other companies in the industry, offering unique opportunities for candidates interested in this space.
- Career paths in this role may include advancement to senior or management positions within the sales or marketing teams, or expansion of responsibilities to include additional products or services.
ASSUMPTION: Candidates interested in digital media sales, account management, and the unique focus of Gen on digital freedom and safety will find this role to be an excellent fit for their career goals.
📝 Sample Projects
- Developing a strategic account plan for a major financial brand client, including quarterly revenue goals, priority initiatives, and key performance indicators (KPIs)
- Expanding the relationship with an existing client to include additional products or services, such as acquisition, sponsorship, or branding opportunities
- Analyzing client data to identify trends, opportunities, and areas for improvement, and presenting findings to the client and internal stakeholders
ASSUMPTION: The sample projects provided are representative of the types of initiatives and tasks that candidates in this role can expect to work on, and demonstrate the strategic and analytical nature of the position.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall sales and marketing strategy for GOBankingRates.com?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gen support the professional development and growth of its employees?
- What are the most challenging aspects of working with financial brand clients, and how can I best prepare to address these challenges?
- How does Gen foster a culture of innovation and collaboration, and how can I contribute to this culture in my role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role, as well as their commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in sales, account management, and data analysis.
- Prepare examples of strategic plans you've developed and executed in previous roles, and be ready to discuss them during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
