Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Account Strategist, LinkedIn Advertising (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-performing LinkedIn advertising strategies for B2B clients
• Managing mid-market and enterprise client accounts, driving results, and ensuring client satisfaction
• Collaborating with cross-functional teams to deliver integrated marketing solutions
• Staying up-to-date with industry trends and best practices in LinkedIn advertising
• Contributing to the growth and success of Abe Agency, Directive's new specialized consultancy focused on social media advertising

ASSUMPTION: This role requires a strong understanding of B2B marketing and a proven track record in managing mid-market and enterprise client accounts.

📋 Key Responsibilities

✅ Oversee and lead a collection of LinkedIn Advertising accounts, ensuring optimal performance and client satisfaction

✅ Serve as the primary point of contact for clients, communicating results, and creating custom strategies tailored to their unique needs

✅ Collaborate with internal teams to ensure seamless execution of Paid Media deliverables and integrated marketing campaigns

✅ Develop and maintain client budgets, ensuring optimal allocation and maximizing ROI

✅ Deeply understand client positioning, unique value propositions, and market dynamics to inform strategy development

✅ Confirm lead routing accuracy within the CRM and drive cross-sells, upsells, and referrals through strong client relationships

✅ Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a keen eye for detail to ensure client success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience working at a performance/digital marketing agency, with a focus on B2B clients and LinkedIn Ads

Required Skills:

• Proven expertise in LinkedIn Ads, with a deep understanding of different ad units and targeting options
• Strong proficiency in using advertising platforms and tools, such as LinkedIn Campaign Manager, Zoominfo, and 6Sense
• Solid understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Experience with audience segmentation by tier, job title, and other factors
• Proven success driving results and measuring performance via OCT (Opportunities Created and Touched)

Preferred Skills:

• Experience with programmatic campaigns and an understanding of their value
• Familiarity with Customer Generation (Directive's marketing methodology)
• Ability to translate and articulate strategy and tell stories with data

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of LinkedIn Ads will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a mid-level marketing role in Toronto)

Benefits:

• Medical, dental, and vision plans, with 100% employer-paid coverage for employees and 50% for dependents
• Mental health support through certified therapists and Headspace membership
• Physical therapy through Omada, fertility support through Carrott, and thousands of virtual workouts through Aaptiv
• Complimentary One Medical membership for primary and virtual care
• Unlimited PTO (with a minimum of 2 weeks), paid company holidays, your birthday off, end-of-year recharge (closed December 24 - January 1), and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time

Working Hours: Full-time (40 hours per week), with the flexibility to work remotely from anywhere in Canada

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on B2B marketing and performance-driven campaigns

Company Size: 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration

Founded: 2014, with a proven track record of success and a strong reputation in the B2B marketing industry

Company Description:

• Directive Consulting is a global performance marketing agency specializing in B2B companies
• The company's Customer Generation methodology has generated over $1 billion in revenue for clients in the last 10 years
• Directive Consulting offers a range of services, including Paid Media, Content + SEO, Design, Strategy, and RevOps

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established agency with a strong focus on performance-driven marketing and a commitment to helping B2B companies achieve their revenue goals.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the Abe Agency and Directive Consulting

Reporting Structure: This role reports directly to the Associate Director and works closely with cross-functional teams to deliver integrated marketing solutions

Work Arrangement: Remote (Canada), with the option to work from Directive's state-of-the-art offices in Irvine, California

Growth Opportunities:

• As Abe Agency grows, there will be opportunities for advancement and taking on more senior roles
• Directive Consulting offers a clear career path for employees, with opportunities for internal promotions and transfers
• The global nature of Directive Consulting's operations provides opportunities for international assignments and exposure to diverse markets

ASSUMPTION: This role offers a unique opportunity to be on the ground floor of a fast-growing specialty agency and contribute to its success.

🌍 Location & Work Environment

Office Type: Remote-first company with state-of-the-art offices in Irvine, California, and global locations in Canada, Mexico, and the UK

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the largest city in Canada and a major hub for technology, finance, and business
• The city offers a diverse and multicultural environment, with a wide range of amenities and attractions
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely and enjoy a healthy work-life balance

ASSUMPTION: Toronto offers a vibrant and dynamic work environment, with a strong focus on technology, innovation, and entrepreneurship.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the Abe Agency team
• Final interview with the Associate Director
• Background check and offer

Key Assessment Areas:

• Understanding of LinkedIn Ads and B2B marketing strategies
• Ability to analyze campaign performance data and make data-driven decisions
• Strong communication and presentation skills
• Proven track record of driving results and client satisfaction
• Cultural fit and alignment with Directive Consulting's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of LinkedIn Ads and B2B marketing strategies in your application materials
• Demonstrate your ability to analyze campaign performance data and make data-driven decisions in your interview responses
• Prepare examples of your past successes in driving results and client satisfaction
• Research Directive Consulting and Abe Agency to show your enthusiasm for the role and understanding of the company's mission and values

ATS Keywords: LinkedIn Ads, B2B Marketing, Campaign Optimization, Data Analysis, Client Relationship Management, Budget Management, Ad Copywriting, Audience Segmentation, Programmatic Campaigns, Performance Marketing, CRM Management, Cross-Selling, Problem Solving, Project Management, Communication, Growth Mindset

ASSUMPTION: Directive Consulting uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in using advertising platforms and tools, as well as project management software to ensure efficient and effective campaign execution.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize the well-being and success of our employees above all else
• Integrity: We act with honesty, transparency, and accountability in all our interactions
• Collaboration: We work together to achieve our goals and support each other's success
• Continuous Learning: We embrace a growth mindset and are committed to lifelong learning and improvement
• Results-Driven: We focus on delivering measurable results and driving business impact for our clients

Work Style:

• Remote-first and flexible work arrangements
• Data-driven decision-making and continuous optimization
• Strong emphasis on communication, collaboration, and teamwork
• Fast-paced and dynamic work environment, with a focus on innovation and adaptation
• Supportive and inclusive company culture, with a commitment to diversity, equity, and inclusion

Self-Assessment Questions:

• How do you align with Directive Consulting's core values, and how have you demonstrated these values in your past experiences?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices in LinkedIn advertising?
• How do you balance working remotely and maintaining a strong work-life balance?

ASSUMPTION: Directive Consulting is committed to fostering a diverse and inclusive work environment that supports the success of all employees.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously, requiring strong project management and organizational skills
• Keeping up with the latest trends and best practices in LinkedIn advertising, as the platform continues to evolve
• Balancing the demands of client relationships and internal team collaboration, requiring strong communication and time management skills
• Working remotely, which may present unique challenges in maintaining productivity and work-life balance

ASSUMPTION: These challenges can be overcome with strong time management, communication, and organizational skills, as well as a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• This role is unique in its focus on LinkedIn advertising within the context of a specialized consultancy (Abe Agency) within a larger performance marketing agency (Directive Consulting)
• Compared to other marketing roles, this position requires a deep understanding of LinkedIn Ads and B2B marketing strategies, as well as strong analytical and project management skills
• Career progression in this role may involve taking on more senior roles within Abe Agency or Directive Consulting, as the company continues to grow and expand its operations

ASSUMPTION: This role offers a unique opportunity to work within a specialized consultancy focused on LinkedIn advertising, with opportunities for growth and advancement within the larger agency.

📝 Sample Projects

• Developing and executing a comprehensive LinkedIn advertising strategy for a B2B technology company, driving leads and revenue growth
• Managing a mid-market client account, optimizing campaign performance, and achieving a 30% increase in ROI within the first quarter
• Collaborating with cross-functional teams to deliver an integrated marketing campaign for an enterprise-level client, driving brand awareness and lead generation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does Abe Agency fit into Directive Consulting's overall strategy, and what are the plans for growth and expansion?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Directive Consulting support the professional development and growth of its employees?
• What are the most challenging aspects of working remotely, and how does Directive Consulting address these challenges?
• How does Directive Consulting measure success for this role, and what are the key performance indicators (KPIs) that will be used to track progress?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past successes in driving results and client satisfaction
• Research Directive Consulting and Abe Agency to show your enthusiasm for the role and understanding of the company's mission and values
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.