Account Strategy (Mid)

📌 Core Information

🔹 Job Title: Account Strategy (Mid)

🔹 Company: Avomind

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Independently managing client accounts with significant ad spend
• Developing strategic frameworks and growth roadmaps
• Guiding clients towards their target performance state
• Leading cross-functional teams and mentoring performance managers
• Collaborating with tracking and creative teams
• Working autonomously and proactively contributing new ideas

ASSUMPTION: This role requires a high level of autonomy and self-management, with a focus on strategic thinking and client growth.

📋 Key Responsibilities

✅ Independently manage client accounts, ensuring performance growth and effective communication

✅ Develop strategic frameworks and map out the client’s growth roadmap

✅ Guide clients from their current state towards their target performance state based on our client's performance frameworks

✅ Lead communication within cross-functional teams and coordinate directly with tracking and creative teams

✅ Mentor and lead performance managers and are responsible for your clients’ growth

✅ Develop deep client understanding, including financial and strategic context

✅ Include controlling and financial performance—optimizing for net profit, not just Google Ads KPIs

ASSUMPTION: This role involves a high degree of responsibility and requires strong decision-making skills, as well as the ability to manage multiple accounts simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in performance marketing, with a proven track record of managing at least 30 client accounts and achieving 15-20% average annual client growth

Required Skills:

• Solid understanding of performance marketing beyond day-to-day campaign management
• Confident and proactive client communication
• Project management capabilities
• Competence in controlling and KPI-based decision-making
• Strong self-management and the ability to independently prioritize tasks
• Proactively contribute new ideas to improve account performance

Preferred Skills:

• Experience with specific ad platforms (e.g., Google Ads, Facebook Ads)
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable working independently with minimal supervision.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and performance)

Benefits:

• Home office equipment
• 2 workations per year
• Flexible work schedule
• Collaborative environment

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Germany and takes into account the remote nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Avomind is a global staffing and recruiting firm specializing in commercial, strategy, and analytics & insights talent. They provide custom recruitment, embedded hiring, and talent branding services to their clients.

Company Size: Avomind is a small company with 11-50 employees, offering a unique growth opportunity for professionals looking to make a significant impact.

Founded: Avomind was founded in 2019 and has since grown to become a well-recognized agency with a startup spirit.

Company Description:

• Avomind offers unlimited access to their global network of talent
• They provide speedy recruitment services, with a focus on quality and efficiency
• Avomind partners with leading academic institutions, MBA programs, and tech institutions worldwide

Company Specialties:

• Commercial talent
• Strategy talent
• Analytics & insights talent

Company Website: http://www.avomind.com

ASSUMPTION: Avomind's small size and global network provide unique opportunities for growth and exposure to diverse industries and clients.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on strategic account management

Reporting Structure: This role reports directly to the client and collaborates with cross-functional teams, including tracking and creative teams

Work Arrangement: Fully remote, with the option to work from anywhere in Europe

Growth Opportunities:

• Mentoring and leading performance managers
• Developing deep client understanding and strategic context
• Contributing new ideas to improve account performance

ASSUMPTION: This role offers significant growth potential, as it involves managing multiple accounts and mentoring junior team members.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Germany (remote)

Geographic Context:

• Germany has a strong economy and a thriving tech industry
• The remote nature of the role allows for flexibility and work-life balance
• Avomind's global network provides exposure to diverse markets and clients

Work Schedule: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The fully remote nature of this role offers a high degree of flexibility and work-life balance, while still providing opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Performance marketing expertise
• Strategic thinking and problem-solving
• Communication and interpersonal skills
• Self-management and time management

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Demonstrate your understanding of strategic account management
• Showcase your ability to work autonomously and proactively
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Performance marketing, account management, strategic frameworks, client growth, cross-functional teams, mentoring, financial performance, KPI-based decision-making

ASSUMPTION: Avomind's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on strategic thinking and autonomy.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Performance marketing platforms (e.g., Google Analytics, Facebook Insights)
• Project management tools (e.g., Asana, Trello)
• Communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Speed
• Quality
• Efficiency

Work Style:

• Autonomous and self-directed
• Collaborative and team-oriented
• Results-driven and focused on client growth

Self-Assessment Questions:

• Do you thrive in an autonomous work environment?
• Are you comfortable managing multiple client accounts simultaneously?
• Can you effectively communicate and collaborate with cross-functional teams?

ASSUMPTION: Avomind values candidates who are self-motivated, results-driven, and capable of working autonomously in a remote environment.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously
• Working autonomously with minimal supervision
• Adapting to the unique needs and preferences of each client
• Balancing strategic thinking with day-to-day account management tasks

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong self-management and strategic thinking skills.

📈 Similar Roles Comparison

• Unlike traditional account management roles, this position focuses heavily on strategic thinking and client growth
• Avomind's global network provides exposure to diverse industries and clients, offering unique growth opportunities
• This role is well-suited for mid-level marketing professionals looking to advance their careers in a fast-paced, remote environment

ASSUMPTION: This role offers a unique blend of strategic thinking, autonomy, and growth opportunities, making it an attractive choice for mid-level marketing professionals.

📝 Sample Projects

• Developing a strategic growth roadmap for a client with a €100k+ ad spend
• Managing a cross-functional team to optimize net profit for a client in the push (paid social) segment
• Creating a comprehensive financial and strategic context for a client, including controlling and KPI-based decision-making

ASSUMPTION: These sample projects illustrate the strategic and autonomous nature of this role, requiring strong decision-making and communication skills.

❓ Key Questions to Ask During Interview

• How does Avomind support the professional growth and development of its employees?
• Can you describe a typical workday for this role?
• How does Avomind ensure effective communication and collaboration among remote team members?
• What opportunities are there for mentoring and leading junior team members?
• How does Avomind measure the success of its account managers?

ASSUMPTION: These interview questions are designed to assess the fit between the candidate's expectations and the realities of the role and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in performance marketing
• Prepare for the interview by researching Avomind's company culture and values
• Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.