Acquisition Copywriter (m/f/d)

📌 Core Information

🔹 Job Title: Acquisition Copywriter (m/f/d)

🔹 Company: Usercentrics GmbH

🔹 Location: Prague, Czech Republic (Hybrid: Minimum 2 days a week from the office)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling, high-impact marketing copy for demand generation and customer acquisition campaigns
• Working closely with Demand Gen, Product Marketing, and Web Experience teams to align copy with campaign goals
• Driving brand messaging and creativity through bold, creative ideas and fresh angles
• Ensuring copy aligns with brand positioning, voice, and strategic goals

ASSUMPTION: This role requires a strong focus on conversion-driven messaging and collaboration with various teams to ensure consistent brand voice across channels.

📋 Key Responsibilities

✅ Developing high-impact, acquisition-driven content such as landing pages, paid ads, email sequences, and acquisition campaigns

✅ Partnering with Marketing & Demand Gen teams to align copy with campaign goals and use data-driven insights to refine messaging

✅ Driving brand messaging and creativity by bringing bold, creative ideas and finding fresh angles that capture attention and spark engagement

✅ Ensuring copy aligns with brand positioning, voice, and strategic goals

ASSUMPTION: The role involves a mix of creative writing and data-driven optimization to maximize campaign performance.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Experience: 2-3 years of experience writing for demand generation, performance marketing, or marketing campaigns

Required Skills:

• Strong portfolio showcasing ads, landing pages, emails, and acquisition-driven copy
• Intuition to turn messaging goals into creative copies that make the target audience take action
• Ability to think outside the box and find creative angles that appeal to the target audience
• 1-2 years experience writing for B2B SaaS or high-growth tech companies
• Familiarity with the basics of demand generation, PPC, email marketing, social media, and content marketing
• Strong command of the English language with excellent grammar, syntax, and persuasive writing skills (Native/C2 level preferred)

Preferred Skills:

• Experience with advertising platforms like LinkedIn Ads, Google Ads, Meta Ads, or others
• Experience in content design and familiarity with Figma

ASSUMPTION: While a strong portfolio is required, relevant experience and a passion for creative copywriting are more important than specific qualifications.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on market research for similar roles in Prague)

Benefits:

• Personal Development Budget
• Job-related Language Courses

Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of workcations

ASSUMPTION: The salary range is estimated based on market data for similar roles in Prague. Benefits may vary depending on the employee's location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on data privacy and privacy-led marketing solutions

Company Size: 201-500 employees (Growing rapidly)

Founded: 2017

Company Description:

• Usercentrics is a global leader in data privacy and privacy-led marketing solutions
• They believe there is no need for a trade-off between growth and privacy compliance
• Their vision is to unlock the potential of data privacy to empower a thriving digital ecosystem

Company Specialties:

• GDPR, ePrivacy, LegalTech, Adtech, Usercentrics, SaaS, Compliance, CMP, Consent Management, Data Protection, Privacy, RegTech, CCPA, LGPD, DMA, Digital Markets Act, Google Consent Mode, Google Certified CMP, App Privacy, Game Privacy, Multi-platform privacy compliance, Consent-led marketing, Privacy-led marketing, Cookieless, Server-side tagging, Server-side tracking, and the future of measurement

Company Website: https://usercentrics.com/

ASSUMPTION: Usercentrics is a dynamic, growing company with a strong focus on privacy and user-centric marketing solutions.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Demand Generation Manager

Work Arrangement: Hybrid (Minimum of 2 days a week from the office)

Growth Opportunities:

• Potential to grow within the Marketing department as the company expands
• Opportunities to work on diverse campaigns and projects
• Chance to develop skills in content design and Figma

ASSUMPTION: This role offers opportunities for professional growth and skill development within a fast-growing company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Prague, Czech Republic

Geographic Context:

• Prague is a vibrant, multicultural city with a rich history and a thriving tech industry
• The office is located in the city center, offering easy access to public transportation and amenities
• The city has a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of workcations

ASSUMPTION: The hybrid work arrangement allows for a good balance between office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Writing test or assignment
• Final interview with the Demand Generation Manager and/or other team members

Key Assessment Areas:

• Portfolio review and writing samples
• Creativity and originality in writing
• Understanding of brand voice and messaging
• Ability to work collaboratively and meet deadlines

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Include a link to your portfolio showcasing your best work
• Prepare examples of your writing process and how you approach briefs
• Follow up after the interview to express your interest in the role

ATS Keywords: Acquisition Copywriter, Demand Generation, Performance Marketing, B2B SaaS, Creative Messaging, PPC, Email Marketing, Social Media, Content Marketing, Advertising Platforms, Content Design, Figma, Organizational Skills, Attention to Detail, Communication Skills, English Proficiency

ASSUMPTION: The application process may vary, but typically involves several stages to assess the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Advertising platforms (LinkedIn Ads, Google Ads, Meta Ads, etc.)
• Content design tools (Figma)
• Project management tools (Asana, Trello, etc.)
• Collaboration tools (Slack, Microsoft Teams, etc.)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• User-centric
• Innovative
• Collaborative
• Trustworthy

Work Style:

• Creative and collaborative
• Data-driven and results-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your creative copywriting skills?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you thrive in a fast-paced, growing company with a user-centric focus?

ASSUMPTION: Usercentrics values a user-centric, innovative, and collaborative work environment, with a strong focus on trust and user privacy.

⚠️ Potential Challenges

• Keeping up with the fast-paced growth and changing priorities of the company
• Balancing creative freedom with data-driven optimization and brand guidelines
• Managing multiple projects and deadlines in a collaborative environment
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on acquisition-driven copywriting and collaboration with demand generation teams
• Usercentrics' focus on privacy and user-centric marketing sets it apart from other companies in the industry
• This role offers opportunities for growth and skill development within a fast-growing, innovative company

ASSUMPTION: This role is unique in its focus on acquisition-driven copywriting and user-centric marketing, offering opportunities for growth and skill development within a dynamic company.

📝 Sample Projects

• Developing a series of high-converting landing pages for a new product launch
• Crafting engaging and persuasive ad copy for a targeted PPC campaign
• Creating an email sequence to nurture leads and drive conversions

ASSUMPTION: These sample projects illustrate the variety of tasks and campaigns the Acquisition Copywriter may work on, showcasing the role's focus on creativity, data-driven optimization, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process with the Demand Gen team?
• How does Usercentrics approach brand voice and messaging consistency across channels?
• What are the most important qualities for success in this role, according to the team?
• How does Usercentrics support the growth and development of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These questions help assess the role's day-to-day responsibilities, company culture, and growth opportunities, as well as the company's strategic goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight relevant experience and skills
• Include a link to your portfolio showcasing your best work
• Prepare examples of your writing process and how you approach briefs
• Follow up after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.