Acquisition Copywriter (m/f/d)

📌 Core Information

🔹 Job Title: Acquisition Copywriter (m/f/d)

🔹 Company: Usercentrics GmbH

🔹 Location: Hybrid in Lisbon (minimum of 2 days a week in office)

🔹 Job Type: On-site

🔹 Category: ✍️ Copywriting & Content Writing

🔹 Date Posted: Sat Mar 29 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling marketing copy for demand generation and customer acquisition campaigns.
• Creating content for landing pages, paid ads, emails, and acquisition campaigns.
• Collaborating with creative content and PPC strategists for conversion-driven messaging.
• Ensuring consistent brand voice across various formats and channels.

ASSUMPTION: The role focuses on performance marketing, targeting high engagement and conversion rates. This assumption is based on the emphasis on aligning messaging with campaign goals.

📋 Key Responsibilities

✅ Develop high-impact, acquisition-driven content.

✅ Craft clear and conversion-focused copy for various platforms including LinkedIn, Google, and Meta ads.

✅ Partner with Marketing & Demand Gen teams to align copy with campaign goals.

✅ Use data and insights from customer research and audience behavior to refine messaging.

✅ Drive brand messaging with creative ideas to differentiate from competitors.

ASSUMPTION: The copywriter is expected to function as a strategic partner within the Demand Gen team, contributing to the overall marketing strategy.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience: 2-3 years in writing for demand generation, performance marketing, or marketing campaigns.

Required Skills:

• Strong portfolio showcasing ads, landing pages, and emails.
• Ability to craft engaging content that drives action.
• Organizational skills with attention to detail.

Preferred Skills:

• Experience with advertising platforms like LinkedIn Ads, Google Ads, Meta Ads.
• Content design experience and familiarity with Figma.

ASSUMPTION: The qualifications suggest an emphasis on digital marketing skills, indicating a tech-savvy, versatile copywriter is preferred.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive compensation in line with industry standards is expected.

Benefits:

• Participation in cross-department projects.
• Flexible working hours and hybrid working arrangements.
• Personal development budget and job-related language courses.

Working Hours: 40 hours per week with flexibility in work arrangements.

ASSUMPTION: Flexibility in working hours is geared to accommodate diverse lifestyle needs and improve work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development specializing in Privacy-Led Marketing.

Company Size: Medium-sized (201-500 employees), offering a balance between agility and resources.

Founded: 2017, reflecting a modern and evolving workplace culture.

Company Description:

• Global leader in data privacy and marketing solutions.
• Empowering businesses with tools for trust and transparency.
• Supports over 500,000 global customers.

Company Specialties:

• GDPR and ePrivacy compliance solutions.
• Consent-led and privacy-led marketing strategies.
• Multi-platform privacy compliance.

Company Website: https://usercentrics.com

ASSUMPTION: The company is positioned as a thought leader in privacy-led digital strategies, aligning with trends towards more stringent global privacy norms.

📊 Role Analysis

Career Level: Entry to mid-level, with potential growth into strategic marketing roles.

Reporting Structure: Likely reports to the Head of Demand Generation or equivalent role.

Work Arrangement: Hybrid model fosters both collaborative and independent work environments.

Growth Opportunities:

• Development of strategic marketing skills.
• Cross-department collaboration projects.
• Potential for leadership roles in demand generation and marketing.

ASSUMPTION: Opportunities for growth will be primarily driven by the company's expansion and fast-paced environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative spaces that facilitate creative teamwork.

Office Location(s): Lisbon, with presence in Munich, Copenhagen, Odense, Prague, and Buenos Aires.

Geographic Context:

• Located in a vibrant tech hub within Lisbon.
• Access to a diverse, multicultural city environment.
• Strategic European location facilitating business operations globally.

Work Schedule: Standard full-time schedule with the possibility for flexible hours.

ASSUMPTION: The emphasis on multiple locations suggests a networked global company culture.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening.
• Interview with HR and/or recruitment team.
• Task/project assignment to evaluate skill fit.

Key Assessment Areas:

• Portfolio and past work analysis.
• Creativity and strategic thinking in content creation.
• Adaptability to brand voice and company culture.

Application Tips:

• Highlight relevant portfolio items in your application.
• Emphasize your experience with digital marketing tools.
• Demonstrate your understanding of privacy-led marketing initiatives.

ATS Keywords: Copywriting, Demand Generation, Performance Marketing, B2B SaaS, PPC, Email Marketing

ASSUMPTION: The recruitment process will likely focus on demonstrating creativity and strategic alignment with the firm's marketing goals.

🛠️ Tools & Technologies

• LinkedIn Ads
• Google Ads
• Figma

ASSUMPTION: Proficiency with these platforms is crucial, given their importance in digital marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to privacy and transparency.
• Innovation and creativity in digital marketing.
• Collaboration and inclusivity within diverse teams.

Work Style:

• Dynamic and adaptable to change.
• Proactive in cross-team cooperation.
• Creative problem-solving with a focus on results.

Self-Assessment Questions:

• How do you integrate privacy into marketing strategies?
• What techniques do you use to ensure creative content meets goals?
• How would you adapt Usercentrics' brand voice across different formats?

ASSUMPTION: Strong emphasis on teamwork and flexibility emphasizes the importance of interpersonal skills in achieving job success.

⚠️ Potential Challenges

• Navigating complex privacy regulations in marketing content.
• Aligning cross-departmental goals for effective campaigns.
• Maintaining brand consistency across diverse platforms.
• Balancing creative expression with data-driven insights.

ASSUMPTION: Challenges reflect the evolving nature of digital privacy laws and the need for cohesive marketing strategies.

📈 Similar Roles Comparison

• Greater emphasis on privacy in marketing compared to traditional roles.
• Stronger collaboration with legal and compliance teams.
• Integration of data privacy practices in creative content processes.

ASSUMPTION: The role at Usercentrics will be uniquely positioned due to its strong foundation in privacy and compliance.

📝 Sample Projects

• Creating a landing page for a new product launch.
• Developing a multi-channel ad campaign emphasizing privacy features.
• Designing newsletters for customer acquisition with data insights.

ASSUMPTION: Projects will likely involve cross-functional collaboration to align marketing initiatives with business objectives.

❓ Key Questions to Ask During Interview

• How does Usercentrics support professional development?
• What are the key performance metrics for this role?
• How is collaboration facilitated across different global offices?
• What are the challenges in aligning privacy with marketing strategies?
• Can you describe a successful campaign aligned with the company’s privacy-led approach?

ASSUMPTION: These questions can help highlight alignment between personal goals and company objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Usercentrics’ Career Page
• Attach a copy of your resume and a portfolio of relevant work.
• Include a cover letter addressing your fit for the role.
• Prepare for an initial phone screening with HR.
• Completed applications get a response typically within two weeks.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.