Acquisition Copywriter (m/f/d)

📌 Core Information

🔹 Job Title: Acquisition Copywriter (m/f/d)

🔹 Company: Usercentrics GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: On-site

🔹 Category: ✍️ Copywriting & Content Writing

🔹 Date Posted: Sat Mar 29 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Crafting high-impact marketing copy for demand generation
• Collaborating with creative content and PPC strategists
• Developing copy for landing pages, paid ads, and emails
• Aligning messaging with brand and campaign goals

ASSUMPTION: This role focuses heavily on digital marketing and requires adaptability in creating content for multiple platforms. This is inferred from the role's integration with demand generation and performance marketing teams.

📋 Key Responsibilities

✅ Develop high-impact, acquisition-driven content for various marketing channels

✅ Partner with marketing teams to align copy with strategic goals

✅ Use data insights to refine messaging across different platforms

✅ Drive brand messaging and creativity to differentiate Usercentrics in the market

ASSUMPTION: The responsibilities suggest a strong emphasis on creative flexibility and data-driven decision-making in content creation, likely due to the fast-evolving digital landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2-3 years of experience in demand generation, performance marketing, or marketing campaigns

Required Skills:

• Copywriting and creative messaging
• Familiarity with advertising platforms
• Organizational skills with attention to detail

Preferred Skills:

• Experience in B2B SaaS or high-growth tech sectors
• Design familiarity with tools like Figma

ASSUMPTION: The qualifications indicate a preference for candidates with a blend of creative and analytical marketing skills, essential for successful cross-channel campaign execution.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive for the industry

Benefits:

• Flexible working hours and hybrid work opportunities
• Personal development budget and language courses
• Engaging team events and a vibrant company culture

Working Hours: 40 hours per week with potential flexibility

ASSUMPTION: Benefits appear tailored to promote personal and professional growth, emphasizing a strong work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on data privacy and privacy-led marketing solutions

Company Size: 201-500 employees, indicating a mid-sized company with a stable structure but flexible enough to foster innovation

Founded: 2017, with rapid growth focusing on innovative privacy solutions

Company Description:

• Leader in privacy and consent management solutions
• Trusted by over 500,000 global customers
• Operates in multiple international locations, supporting a global customer base

Company Specialties:

• GDPR and ePrivacy compliance
• Privacy-led and consent-led marketing
• Google-certified platform for privacy solutions

Company Website: https://usercentrics.com/

ASSUMPTION: The company's size and industry position suggest a robust infrastructure for career development and potential leadership in emerging data privacy trends.

📊 Role Analysis

Career Level: Early to mid-career, with opportunities for growth within the marketing domain

Reporting Structure: Reports to Demand Generation leadership, closely collaborating with various marketing teams

Work Arrangement: Hybrid, allowing for a mix of in-office and remote work

Growth Opportunities:

• Involvement in innovative marketing campaigns
• Potential to lead projects as you gain experience
• Opportunities to shape company messaging and strategies

ASSUMPTION: The role likely offers substantial autonomy and creative input, encouraging proactive and independent work ethics.

🌍 Location & Work Environment

Office Type: Collaborative office with hybrid work flexibility

Office Location(s): Munich, Bavaria, including other central European locations

Geographic Context:

• Located in a bustling, diverse city with a strong tech ecosystem
• Access to a variety of cultural and professional networking opportunities
• Proximity to key European markets and clients

Work Schedule: Typical office hours with flexibility for remote days

ASSUMPTION: The work environment is designed to support dynamic collaboration and innovation, reflecting the company's cultural emphasis on teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Screening interview with HR
• Technical interview with domain experts
• Final interview with management

Key Assessment Areas:

• Marketing and copywriting expertise
• Creativity and revenue-driven writing capabilities
• Team collaboration and communication skills

Application Tips:

• Highlight successful demand generation campaigns in your portfolio
• Showcase adaptability in content strategy across diverse platforms
• Emphasize innovative approaches to problem-solving

ATS Keywords: Copywriting, Demand Generation, B2B SaaS, PPC, Creativity, Email Marketing

ASSUMPTION: The application process is structured to assess both technical skills and cultural fit, indicating a holistic evaluation method.

🛠️ Tools & Technologies

• LinkedIn Ads
• Google Ads
• Figma

ASSUMPTION: Expertise in these tools is critical for executing successful marketing strategies and creatively designing initiatives.

👔 Cultural Fit Considerations

Company Values:

• Innovation and privacy leadership
• Transparency and ethical marketing
• Cultural and professional diversity

Work Style:

• Proactively driven and results-focused
• Adaptive and collaborative teamwork approach
• Commitment to continual learning and improvement

Self-Assessment Questions:

• How do I leverage past campaign insights to drive future content?
• What strategies do I use for staying updated with industry trends?
• Am I capable of working effectively in a dynamic team environment?

ASSUMPTION: Successful candidates will resonate with the company's mission of combining growth with privacy compliance.

⚠️ Potential Challenges

• Navigating evolving privacy regulations
• Balancing creativity with strict messaging guidelines
• Maintaining consistent brand voice across varied content types
• Adapting strategies to fit rapidly changing digital marketing landscapes

ASSUMPTION: Candidates should be prepared to innovate within regulatory constraints, employing a strategic approach to content creation.

📈 Similar Roles Comparison

• Higher emphasis on data privacy compared to traditional copywriting roles
• Stronger integration with technical marketing campaigns
• Broader collaboration requirements with cross-functional teams

ASSUMPTION: This role may demand more technical understanding and cross-department collaboration than typical copywriting positions.

📝 Sample Projects

• Developing a conversion-driven landing page for a new product launch
• Creating a series of engaging ad campaigns for diverse digital platforms
• Crafting persuasive email sequences to boost customer acquisition

ASSUMPTION: Projects are likely tied to user engagement and growth targets, with creative freedom to explore innovative approaches.

❓ Key Questions to Ask During Interview

• What are the primary goals for the demand generation team this year?
• How does the company measure the success of its acquisition copywriting?
• What opportunities exist for professional development within the team?
• How do cross-department projects typically operate at Usercentrics?
• What role does copywriting play in Usercentrics' competitive positioning?

ASSUMPTION: Asking these questions will demonstrate a proactive interest in aligning with Usercentrics' strategic objectives and cultural values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your portfolio with relevant work samples
• Highlight specific demand generation successes in your resume
• Practice articulating your creative process in copywriting
• Contact prior colleagues for recommendation letters where applicable

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.