Acquisition & Ecommerce Lead

📌 Core Information

🔹 Job Title: Acquisition & Ecommerce Lead

🔹 Company: AlgaeCal

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leadership role driving revenue growth through performance digital media in an eCommerce environment
• Strategic decision-making based on data-driven insights to optimize customer journeys
• Mentoring and guiding teams to execute high-impact strategies across all digital marketing channels
• Collaboration with cross-functional teams to ensure continuous improvement in conversion rates, CPAs, and ROAS

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and expertise in digital marketing to drive eCommerce growth and success.

📋 Key Responsibilities

✅ Lead the acquisition and eCommerce strategy to drive revenue growth

✅ Optimize customer journeys and enhance performance across all digital marketing channels

✅ Mentor and guide teams to execute high-impact strategies and ensure continuous improvement

✅ Collaborate with cross-functional teams to optimize design, basket building, and checkout processes

✅ Develop and implement strategies to capture target audiences and craft cross-channel marketing campaigns

✅ Oversee digital media spend, allocate resources, and ensure maximum efficiency and ROI

✅ Identify and fix revenue leakage points, such as coupon abuse and friction in the checkout process

ASSUMPTION: This role involves a high degree of strategic planning, execution, and optimization to maximize eCommerce performance and drive revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of leadership experience driving revenue via performance digital media in an eCommerce environment

Required Skills:

• Proven experience in capturing target audiences and crafting cross-channel marketing campaigns
• Expertise in optimizing conversion rates, CPAs, ROAS, and designing landing pages, websites, and shopping carts
• Strong analytical skills and ability to make data-driven decisions
• Experience in full-funnel marketing, integrating paid social, paid search, paid display, paid video, affiliates/influencers, and direct mail
• Knowledge of Adtech nuances, remarketing strategies, attribution, martech, and the digital landscape in the U.S.
• Understanding of UI/UX principles

Preferred Skills:

• Experience in the wellness and fitness industry
• Knowledge of clinical studies and natural bone health products

ASSUMPTION: Candidates should have a strong background in digital marketing, leadership, and eCommerce to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior digital marketing role in Vancouver)

Benefits:

• Generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog-friendly, Yaletown office one block from SkyTrain
• Remote working is okay

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in Vancouver, with consideration for the candidate's experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services, with a focus on natural bone health products

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2002, with a history of innovation and clinical research in natural bone health

Company Description:

• AlgaeCal has pioneered the multi-nutrient approach to bone health, supported by clinical studies, and guarantees stronger bones as measured by DEXA
• Believes in the power of nature and good science, offering plant-based calcium supplements and anti-inflammatory products
• Committed to serving customers and providing exceptional products and services

Company Specialties:

• Health and Wellness

Company Website: http://www.algaecal.com

ASSUMPTION: AlgaeCal is a well-established company in the wellness and fitness industry, with a strong focus on natural bone health products and a commitment to clinical research and innovation.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the digital marketing team

Reporting Structure: This role reports directly to the leadership team and oversees the digital marketing team

Work Arrangement: Full-time, with flexible hours and the option to work remotely

Growth Opportunities:

• Potential to grow into a leadership or management role within the digital marketing team
• Opportunities to expand skills and knowledge in the wellness and fitness industry
• Chance to contribute to the company's mission and make a significant impact on its success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in digital marketing and the wellness and fitness industry.

🌍 Location & Work Environment

Office Type: Incredible dog-friendly, Yaletown office one block from SkyTrain

Office Location(s): 1128 Homer Street, 300, Vancouver, British Columbia V6B 2X6, CA

Geographic Context:

• Vancouver, British Columbia, Canada, with a vibrant and growing wellness and fitness industry
• Access to public transportation, with the SkyTrain station nearby
• Close proximity to shops, restaurants, and other amenities

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The work environment at AlgaeCal offers a modern, collaborative, and flexible workspace with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call to discuss the role and assess cultural fit
• In-depth interview with the hiring manager and team members
• Final interview with the leadership team

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership and mentoring skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Address the specific requirements and qualities mentioned in the job description
• Prepare thoughtful and insightful responses to the cover letter questions, demonstrating your fit for the role and alignment with the company's values

ATS Keywords: Digital Marketing, eCommerce, Performance Digital Media, Conversion Rate Optimization, Cross-Channel Marketing, Data-Driven Decision Making, Budget Management, Leadership, Mentorship, Full-Funnel Marketing, Adtech Knowledge, Remarketing Strategies, Attribution, Martech, Revenue Leakage Detection

ASSUMPTION: The application process at AlgaeCal is designed to assess the candidate's skills, experience, and cultural fit, with a focus on digital marketing expertise and leadership potential.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Creative Suite
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Email marketing platforms (Mailchimp, Constant Contact, etc.)
• SEO and SEM tools (Google Ads, SEMrush, Ahrefs, etc.)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and may vary depending on the specific needs and preferences of the company.

👔 Cultural Fit Considerations

Company Values:

• Guided by science and powered by nature
• Inspire people to strengthen their bones
• Serve customers with exceptional products and services

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and committed to continuous improvement

Self-Assessment Questions:

• Do you have a strong commitment to natural health and wellness?
• Are you comfortable working in a collaborative and data-driven environment?
• Do you thrive in a role that requires strategic thinking, leadership, and continuous learning?

ASSUMPTION: AlgaeCal values candidates who are passionate about natural health and wellness, collaborative and data-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a team and mentoring junior marketers to drive results
• Balancing multiple projects and priorities in a fast-paced environment
• Adapting to changes in the digital marketing landscape and industry trends
• Working remotely and maintaining productivity and focus outside of a traditional office setting

ASSUMPTION: The potential challenges in this role are common to leadership positions in digital marketing and can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on natural bone health products and the company's commitment to clinical research and innovation
• Compared to other digital marketing roles, this position offers a unique opportunity to work in the wellness and fitness industry and make a significant impact on the company's success
• Career progression in this role may involve growing into a leadership or management position within the digital marketing team or expanding into other areas of the business

ASSUMPTION: This role offers a unique opportunity to work in the wellness and fitness industry and make a significant impact on the company's success, with potential for growth and advancement in the digital marketing team or other areas of the business.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive revenue growth and increase market share in the natural bone health category
• Optimizing customer journeys and improving conversion rates across all digital marketing channels, including paid social, paid search, paid display, and email marketing
• Collaborating with cross-functional teams to launch new products and expand the company's product portfolio in the natural bone health category

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Acquisition & Ecommerce Lead role at AlgaeCal.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does AlgaeCal support the professional development and growth of its digital marketing team members?
• What is the company's long-term vision for the digital marketing team and the role of the Acquisition & Ecommerce Lead in achieving that vision?
• How does AlgaeCal measure the success of its digital marketing campaigns and strategies, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does that manifest in the day-to-day responsibilities of this role?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company's long-term vision, enabling them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/rFhuZcwpz3FeVYCfHRzR3W/hybrid-acquisition-%26-ecommerce-lead-in-vancouver-at-algaecal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, addressing the specific requirements and qualities mentioned in the job description
• Prepare thoughtful and insightful responses to the cover letter questions, demonstrating your fit for the role and alignment with the company's values
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.