📌 Core Information
🔹 Job Title: Acquisition Expert H/F
🔹 Company: Betclic Group
🔹 Location: Bordeaux, Nouvelle-Aquitaine, France
🔹 Job Type: Full-Time, Remote
🔹 Category: Technology, Information and Internet
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving user growth through innovative acquisition strategies
- Collaborating with cross-functional teams to align acquisition efforts with business goals
- Overseeing reporting and optimization recommendations
- Supporting strategic projects and country launches
ASSUMPTION: This role requires a strong background in digital acquisition and performance marketing, as well as excellent analytical and strategic thinking skills.
📋 Key Responsibilities
✅ Support the Head of Acquisition in driving user growth through innovative strategies
✅ Collaborate with media buying, CRM, and creative teams to align acquisition efforts with business goals
✅ Track acquisition metrics and develop performance reports
✅ Utilize data insights to refine targeting, messaging, and budget allocation
✅ Ensure market insights are leveraged for performance tracking
✅ Act as the primary link with the Product Team for optimizing business tools
✅ Support AI integration into daily acquisition operations and strategic initiatives
✅ Coordinate with internal teams for seamless new country launches
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5+ years in digital acquisition, performance marketing, or media buying
Required Skills:
- Proven experience in digital acquisition and performance marketing
- Strong analytical and strategic thinking skills
- Excellent reporting skills
- Fluency in English
Preferred Skills:
- Experience with AI integration in marketing operations
- Knowledge of the online gaming industry
ASSUMPTION: Candidates with experience in the online gaming industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-level marketing role in Bordeaux)
Benefits:
- 25 days of paid leave and 10 additional rest days (“RTT”)
- Meal voucher card credited with €11 per day (50% funded)
- 100% health insurance coverage for you and your children
- 50% reimbursement of public transport costs or an annual sustainable mobility bonus (€230 for commuting via eco-friendly transport)
- Hybrid work model
- Access to a vast training catalog, with opportunities for annual professional development
- Exceptional office space featuring a rooftop for sunny breaks with a view of the Cité du Vin
- Internal events to make your workdays more dynamic
- On-site sports classes and tournaments
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Betclic Group operates in the online gaming and technology sector, focusing on sports betting, casino, poker, and turf. The company is a leader in its markets and has experienced significant growth in recent years.
Company Size: Betclic Group has 1,327 employees, making it a mid-sized company with a dynamic and international work environment.
Founded: Betclic Group was founded in 2005 and has since grown to operate in eight countries across Europe and Africa.
Company Description:
- Betclic is an online gaming and tech company that stands out for its dynamism and ambition
- The company strives to provide its players with an optimal entertainment experience—safe, responsible, and supported by cutting-edge technology
- Betclic fosters a caring and stimulating work environment where every talent has a place
Company Specialties:
- Sports betting
- Casino
- Poker
- Turf
Company Website: betclicgroup.com
ASSUMPTION: Betclic Group's focus on innovation, diversity, and inclusion makes it an attractive employer for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The Acquisition Expert will report directly to the Head of Acquisition and collaborate with various teams, including media buying, CRM, creative, and product teams.
Work Arrangement: Hybrid work model, with the option to work remotely
Growth Opportunities:
- Progression to a senior role within the acquisition team
- Expansion into new markets and countries
- Potential to take on additional responsibilities and projects
ASSUMPTION: The Acquisition Expert role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern and dynamic office space with a rooftop and on-site sports classes
Office Location(s): 117, Quai de Bacalan, Bordeaux, Nouvelle-Aquitaine 33300, FR
Geographic Context:
- Bordeaux is a vibrant city in southwestern France, known for its wine, food, and cultural attractions
- The city offers a high quality of life, with a mild climate, beautiful architecture, and a rich history
- Bordeaux is well-connected by public transportation and has a thriving tech industry
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work model and modern office space contribute to a positive work-life balance and employee satisfaction.
💼 Interview & Application Insights
Typical Process:
- HR pre-qualification interview (30 minutes)
- AssessFirst test (personality, motivations, and reasoning)
- Case study presentation to the Head of Acquisition & Social
- Interview with the Growth Director and acquisition team members
- Final HR interview to review AssessFirst test results
Key Assessment Areas:
- Analytical and strategic thinking skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Problem-solving and initiative-taking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the online gaming industry and Betclic Group's business
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
ATS Keywords: Digital acquisition, performance marketing, media buying, analytics, reporting, strategic planning, business tools optimization, AI integration, project coordination
ASSUMPTION: Betclic Group's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- AI and machine learning tools (e.g., TensorFlow, PyTorch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and entertainment
- Innovation and creativity
- Customer focus and player protection
- Respect and integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a passion for sports and entertainment, and a strong understanding of the online gaming industry?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on data-driven decision-making?
- Do you thrive in a collaborative and team-oriented work environment, with a focus on innovation and creativity?
ASSUMPTION: Betclic Group values candidates who are passionate about sports and entertainment, and who can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment with tight deadlines
- Adapting to changes in the online gaming industry and market trends
- Collaborating effectively with cross-functional teams
ASSUMPTION: The Acquisition Expert role may present challenges related to time management, adaptability, and collaboration, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Acquisition Expert role places a stronger emphasis on data analysis, strategic planning, and business tools optimization
- In the online gaming industry, the Acquisition Expert role is crucial for driving user growth and maintaining a competitive edge
- Career progression in this role may lead to senior marketing positions or management roles within the acquisition team
ASSUMPTION: The Acquisition Expert role is a unique and specialized position within the online gaming industry, with opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a new user acquisition strategy for a newly launched product
- Optimizing business tools and AI integration to improve acquisition efficiency and effectiveness
- Conducting market research and analysis to identify new acquisition channels and opportunities
ASSUMPTION: Sample projects for the Acquisition Expert role may vary depending on the specific needs of the company and the market.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the acquisition team?
- How does Betclic Group approach player protection and responsible gaming?
- What are the key priorities for this role in the first 90 days?
- How does Betclic Group support the professional development and growth of its employees?
- What are the most challenging aspects of working in the online gaming industry, and how does Betclic Group address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the AssessFirst test by reviewing your personality, motivations, and reasoning
- Develop a case study presentation that demonstrates your understanding of the role and the company
- Follow up with Elodie, the HR manager, within two weeks of submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
