Acquisition Lead

📌 Core Information

🔹 Job Title: Acquisition Lead

🔹 Company: Bank of Montreal

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing solutions to drive customer acquisition for BMO Insurance's Retail Insurance portfolio.
• Collaborating with stakeholders to deliver impactful acquisition initiatives across internal and external distribution channels.
• Leveraging data analytics to identify opportunities for optimization, improve conversion rates, and enhance the overall customer experience.
• Translating business strategy into actionable marketing plans, with a strong understanding of digital marketing best practices and content development.

ASSUMPTION: This role requires a strategic and data-driven mindset, with a proven track record in digital marketing and customer acquisition.

📋 Key Responsibilities

✅ Develop and implement data-driven strategies and recommendations based on a deep understanding of business strategy and stakeholder needs.

✅ Provide expert advice and guidance on the implementation of marketing solutions, including campaign planning, content and creative development, monitoring, optimization, and reporting.

✅ Develop, implement, and measure the performance of acquisition-focused campaigns and programs across various digital channels.

✅ Optimize user experience across web and mobile applications to improve engagement and conversion rates.

✅ Collaborate with product, marketing, agency, and channel teams to ensure seamless execution and alignment with business objectives.

✅ Contribute to the development of compelling and effective content that drives customer acquisition and engagement within the Retail Insurance sector.

✅ Ensure content aligns with BMO’s brand guidelines, design system standards, and regulatory requirements.

✅ Leverage analytics tools to identify high-impact opportunities for improving customer engagement, conversion, retention, and revenue.

✅ Gather and format data to create regular and ad-hoc reports and dashboards to track campaign performance.

✅ Analyze data and information to provide actionable insights and recommendations on customer behavior and campaign effectiveness.

✅ Build and maintain effective relationships with internal and external stakeholders, including product teams, marketing colleagues, agency partners, and channel teams.

✅ Support the execution of strategic initiatives in close collaboration with these stakeholders.

ASSUMPTION: This role requires strong project management, communication, and interpersonal skills to effectively collaborate with diverse teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: 5-7 years of progressive experience in digital marketing, with a strong focus on acquisition marketing.

Required Skills:

• Proven experience in developing and executing successful digital marketing strategies and campaigns.
• Familiarity with A/B testing and other optimization methodologies.
• Knowledge of accessibility standards and best practices for digital content.
• Strong understanding of digital marketing channels, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising.
• Proficiency in using web analytics tools (e.g., Adobe Analytics, Google Analytics, PowerBI) to track, analyze, and report on campaign performance.
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively with diverse teams.

Preferred Skills:

• Experience working within the financial services industry, particularly with insurance products.
• Familiarity with marketing automation platforms.

ASSUMPTION: Candidates with experience in the financial services industry and familiarity with marketing automation platforms will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $69,000.00 - $129,000.00 per year

Benefits:

• Health Insurance
• Tuition Reimbursement
• Accident Insurance
• Life Insurance
• Retirement Savings Plans

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a digital marketing role with 5-7 years of experience in the financial services industry.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Insurance

Company Size: 10,001+ employees

Founded: 1817, with a long history and established presence in the Canadian market

Company Description:

• BMO is a highly regarded and well-established bank with a strong focus on innovation and growth.
• The company offers a wide range of financial services, including personal and commercial banking, wealth management, capital markets, and asset management.
• BMO is committed to an inclusive, equitable, and accessible workplace, with a focus on diversity, equity, and inclusion.

Company Specialties:

• Personal Banking
• Commercial Banking
• Wealth Management
• Capital Markets
• Asset Management

Company Website: https://www.bmo.com/

ASSUMPTION: BMO's extensive experience and strong reputation in the financial services industry make it an attractive employer for experienced digital marketing professionals.

📊 Role Analysis

Career Level: Mid-level to Senior-level, depending on the candidate's experience and skills

Reporting Structure: This role reports directly to the Head of Retail Insurance Marketing or a similar senior marketing leader within the organization.

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements for the right candidate

Growth Opportunities:

• Progression to a senior marketing role within the Retail Insurance portfolio or other business lines within BMO.
• Expanding responsibilities and team leadership opportunities as the business grows and evolves.
• Access to learning and development opportunities, including training programs, coaching, and mentorship.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Retail Insurance portfolio or other business lines within BMO.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 250 Yonge Street, Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural, vibrant city with a thriving financial district and a high cost of living.
• The city offers a wide range of cultural attractions, entertainment options, and outdoor activities.
• Toronto is well-connected by public transportation, with easy access to major highways and the international airport.

Work Schedule: Standard full-time hours, with flexibility for the right candidate

ASSUMPTION: The Toronto office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager or a member of the HR team
• In-depth behavioral and technical interviews with stakeholders, including marketing colleagues and agency partners
• Final round interviews with senior leadership

Key Assessment Areas:

• Digital marketing expertise and customer acquisition strategies
• Data analysis and interpretation skills
• Stakeholder management and collaboration skills
• Cultural fit and alignment with BMO's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Retail Insurance landscape and customer acquisition strategies in your application materials.
• Prepare for behavioral and technical interview questions by researching BMO's business and industry trends.
• Showcase your problem-solving skills and ability to translate data into actionable insights during the interview process.

ATS Keywords: Digital Marketing, Customer Acquisition, Data Analysis, Stakeholder Management, Retail Insurance, Marketing Strategy, Campaign Planning, Content Creation, SEO/SEM, Social Media Marketing, Email Marketing, Project Management

ASSUMPTION: BMO's application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Adobe Analytics
• Google Analytics
• PowerBI
• SEO/SEM tools (e.g., Google Ads, SEMrush)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Respect
• Inclusion
• Agility

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you align with BMO's values, particularly in terms of integrity, accountability, and inclusion?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on data-driven decision-making?
• Do you thrive in a collaborative work environment, with a focus on teamwork and stakeholder management?

ASSUMPTION: Candidates who align with BMO's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, with competing priorities and tight deadlines.
• Navigating a large, complex organization with a diverse range of teams and departments.
• Adapting to changes in the market, regulatory environment, and business priorities.
• Balancing the need for innovation and creativity with the requirement to maintain compliance with brand standards and regulatory requirements.

ASSUMPTION: These challenges require strong project management, communication, and interpersonal skills, as well as the ability to adapt and pivot in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on customer acquisition within the Retail Insurance sector, with a strong emphasis on data-driven decision-making and stakeholder collaboration.
• Compared to similar roles in other industries or business lines, this role offers a unique opportunity to drive customer acquisition and engagement within the financial services sector.
• Career progression in this role may lead to senior marketing roles within the Retail Insurance portfolio or other business lines within BMO, with opportunities to expand responsibilities and team leadership.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to drive customer acquisition for a new insurance product launch.
• Optimizing user experience across web and mobile applications to improve engagement and conversion rates for existing insurance products.
• Analyzing customer data to identify high-impact opportunities for improving customer retention and reducing churn within the Retail Insurance portfolio.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on driving customer acquisition and engagement within the Retail Insurance sector.

❓ Key Questions to Ask During Interview

• What are the most pressing customer acquisition challenges facing the Retail Insurance portfolio, and how does this role address them?
• How does this role collaborate with product, marketing, agency, and channel teams to ensure seamless execution and alignment with business objectives?
• What are the key performance indicators (KPIs) used to measure the success of customer acquisition initiatives, and how are they tracked and reported?
• How does this role balance innovation and creativity with the requirement to maintain compliance with brand standards and regulatory requirements?
• What opportunities are there for growth and development within this role, and how does BMO support the professional development of its employees?

ASSUMPTION: These questions demonstrate your interest in the role and its responsibilities, as well as your understanding of the business and its priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer acquisition and digital marketing strategies.
• Prepare for behavioral and technical interview questions by researching BMO's business and industry trends, as well as the Retail Insurance landscape and customer acquisition strategies.
• Showcase your problem-solving skills and ability to translate data into actionable insights during the interview process.
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.