Acquisition Manager

📌 Core Information

🔹 Job Title: Acquisition Manager

🔹 Company: Bitso

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: Mid to Senior (5-10 years)

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the growth strategy for Bitso’s retail business, focusing on user acquisition and activation.
• Managing end-to-end marketing campaigns utilizing paid media, analytics, and lifecycle marketing.
• Targeting growth marketing strategies within fast-paced environments, particularly in financial services.
• Building and scaling innovative financial products for a widespread user base.

ASSUMPTION: The role primarily involves strategic leadership and execution within marketing channels aimed at expanding Bitso's retail user base. This assumes significant autonomy in decision-making.

📋 Key Responsibilities

✅ Develop and execute paid marketing strategies to drive user acquisition.

✅ Optimize campaigns across various digital platforms.

✅ Implement SEO strategies with content teams.

✅ Collaborate on high-converting ad creatives targeting brokerage/investment audiences.

✅ Ensure seamless user experience from acquisition to first trade.

✅ Use CRM tools to create personalized user onboarding campaigns.

✅ Partner with data teams for A/B testing and performance analytics.

✅ Report regularly on campaign performance with actionable insights.

ASSUMPTION: The responsibilities suggest a heavily data-driven role requiring collaboration with various teams, emphasizing analytical and strategic cross-functional skills.

🎯 Required Qualifications

Education: Not specified (assumes relevant degree in Marketing, Business, or related field preferred).

Experience: 7+ years of experience in growth marketing, ideally in equity brokerage or trading platforms.

Required Skills:

• Growth marketing expertise with focus on acquisition and retention.
• Proven experience in managing large-scale paid media campaigns.
• Strong analytical skills with tools like Google Analytics.

Preferred Skills:

• Familiarity with equity brokerage and investment services.
• Experience in lifecycle marketing strategies.

ASSUMPTION: Educational requirements may be assumed based on typical qualifications for similar roles in the industry.

💰 Compensation & Benefits

Salary Range: Not specified (assume competitive based on market standards for financial services in Mexico).

Benefits:

• Unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees on Bitso Alpha app.
• Extended family leave policy.
• Premium health, dental, and life insurance in multiple countries.
• Monthly stipend for wellness and personal development.

Working Hours: 40 hours per week with potential for flexible scheduling.

ASSUMPTION: Benefits offered suggest a focus on employee well-being and work-life balance, assuming competitive compensation aligns with industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services with a focus on cryptocurrency and blockchain technologies.

Company Size: 501-1,000 employees, allowing for innovative growth while having established infrastructure.

Founded: 2014, with a rapid growth trajectory in the fintech and cryptocurrency sectors.

Company Description:

• Leading cryptocurrency platform in Latin America.
• Focuses on financial inclusion and innovative crypto-powered products.
• Aims to make crypto accessible and useful for all.

Company Specialties:

• Bitcoin
• FinTech
• Blockchain and Cryptocurrencies

Company Website: https://bitso.com

ASSUMPTION: Company strengths and specialties suggest a dynamic work environment with a focus on innovation and market leadership in cryptocurrency.

📊 Role Analysis

Career Level: Mid to senior, requiring significant experience and leadership capabilities.

Reporting Structure: Reports to the Marketing Growth Director, indicating strategic alignment and direct influence on marketing initiatives.

Work Arrangement: On-site, with potential flexibility considering company’s remote-first policies in other aspects.

Growth Opportunities:

• Exposure to cutting-edge financial technologies.
• Opportunities for career progression in a high-growth company.
• Participation in strategic business initiatives.

ASSUMPTION: The role offers significant growth and leadership opportunities as it involves strategic input and execution in a burgeoning industry.

🌍 Location & Work Environment

Office Type: Headquarters in Mexico City suggests a central, collaborative environment.

Office Location(s): Campos Eliseos 400 601B, Col. Polanco Reforma, México, DF 11530, MX

Geographic Context:

• Located in a major financial and cultural hub of Mexico.
• Spotlight on collaborative team environments with global outreach.
• Situated in a region with growing fintech and crypto industries.

Work Schedule: 40 hours per week; flexibility may vary.

ASSUMPTION: Office setting likely provides dynamic, collaborative spaces designed for tech innovation.

💼 Interview & Application Insights

Typical Process:

• Initial application screening.
• Recruiter interview/follow-ups.
• Technical or case assessment.
• Interview with hiring managers.
• Final decision and feedback.

Key Assessment Areas:

• Technical expertise in growth marketing.
• Analytical and strategic decision-making skills.
• Cultural fit and alignment with company values.

Application Tips:

• Highlight experience with digital marketing tools and analytics.
• Showcase past achievements in user acquisition and marketing.
• Demonstrate ability to work cross-functionally.

ATS Keywords: Growth Marketing, User Acquisition, Paid Media, Analytics, Lifecycle Marketing

ASSUMPTION: The application process necessitates showcasing technical skills and strategic thinking aligned with company goals.

🛠️ Tools & Technologies

• Google Analytics
• Looker Studio
• CRM Tools like CleverTap and HubSpot
• Social media advertising platforms (Meta, TikTok)

ASSUMPTION: Technical expertise with these tools is crucial for executing marketing strategies and measuring efficacy.

👔 Cultural Fit Considerations

Company Values:

• Mission-Driven
• High Sense of Urgency
• Exceptional Hard Skills
• Self-Management

Work Style:

• Enthusiastic and proactive
• Collaborative and team-oriented
• Flexible and adaptable in a fast-paced environment

Self-Assessment Questions:

• Am I passionate about cryptocurrency and fintech?
• Can I manage high-pressure situations with a sense of urgency?
• Do I thrive in a collaborative and innovative team?

ASSUMPTION: Candidates should align with Bitso’s mission and demonstrate the ability to thrive in a dynamic and challenging environment.

⚠️ Potential Challenges

• Navigating the rapid pace of change in the crypto industry.
• Balancing strategic initiatives with operational tasks.
• Integrating traditional marketing strategies with innovative financial products.
• Effectively collaborating across multiple remote teams.

ASSUMPTION: These challenges derive from the dynamic and evolving nature of the crypto-financial landscape.

📈 Similar Roles Comparison

• Similarities with growth roles in fintech start-ups.
• Overlap with product marketing positions focused on digital assets.
• Responsibilities shared with strategic brand development positions.

ASSUMPTION: This role’s comparison focuses on similar strategic and analytical demands found in fintech and digital marketing industries.

📝 Sample Projects

• Launching a major user acquisition campaign in new markets.
• Developing personalized user retention strategies.
• Creating analytics dashboards for campaign performance oversight.

ASSUMPTION: Example projects relate closely to job responsibilities, offering realistic scenarios for candidate evaluation.

❓ Key Questions to Ask During Interview

• What are Bitso's immediate goals for growth within the retail sector?
• How does Bitso prioritize its marketing initiatives?
• What are the main challenges expected for this role?
• How does the team interact and collaborate across different regions?
• What support and resources are available for career development?

ASSUMPTION: These questions assist candidates in understanding role expectations and organizational culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Bitso's website
• Prepare your resume highlighting relevant experiences and skills.
• Ensure your application materials align with Bitso's company culture and mission.
• Research Bitso’s recent market activities to discuss during interviews.
• Contact Bitso's HR department if clarifications are needed on the application process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.