📌 Core Information
🔹 Job Title: Acquisition & Social Media Manager Junior (h/f/nb)
🔹 Company: Kiabi
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Contract (Alternance)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing paid acquisition campaigns for Beebs by Kiabi's app and web platforms
- Contributing to social media strategies and content creation
- Working collaboratively with cross-functional teams (Marketing, Design, Product)
- Analyzing campaign performance and optimizing results
ASSUMPTION: This role is focused on driving user acquisition and engagement for Beebs by Kiabi, a second-hand clothing platform for families. The ideal candidate will be a curious and proactive individual seeking an internship in digital marketing.
📋 Key Responsibilities
✅ Acquisition (75%)
- Manage and optimize paid acquisition campaigns (Meta Ads, TikTok Ads, Google Ads, ASA)
- Create campaign briefs for creatives (videos, visuals, texts)
- Contribute to messaging strategy based on audiences, formats, and channels
- Analyze campaign performance and optimize results
- Conduct market research, benchmarks, or creative watch studies
✅ Social Media (25%)
- Contribute to editorial planning and communication on Instagram, TikTok, and Facebook
- Assist in content creation (posts, stories, videos)
- Participate in community management and moderation
- Analyze content performance and provide recommendations
ASSUMPTION: The role requires a balance between strategic thinking and hands-on execution, with a focus on driving user acquisition and engagement through effective marketing campaigns.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Communications, or a related field
Experience: No prior experience required, but a strong interest in digital marketing is essential
Required Skills:
- Strong organizational skills and attention to detail
- Proactive and curious mindset
- Excellent communication and teamwork skills
- Basic knowledge of marketing, advertising, or social media
- Familiarity with design tools (Canva, PowerPoint, Excel, Notion)
Preferred Skills:
- Experience with Meta Ads, TikTok Ads, or Google Ads
- Fluency in French and English
ASSUMPTION: The ideal candidate will possess strong soft skills, such as rigour, curiosity, proactivity, and a good team spirit, along with basic knowledge of digital marketing and relevant design tools.
💰 Compensation & Benefits
Salary Range: Competitive internship stipend (not specified)
Benefits:
- Positive impact and ambitious project
- Team events and flexible remote work policy
- Central Paris office location
Working Hours: Full-time (37.5 hours/week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range is estimated to be competitive for an internship in the digital marketing field in Paris. The benefits package focuses on personal and professional growth, as well as work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: Medium (5,001-10,000 employees)
Founded: 1978
Company Description:
- Kiabi is a French fashion retailer specializing in affordable clothing for the whole family
- Founded in 1978, Kiabi has since expanded to over 505 stores worldwide
- With a turnover of 2 billion euros (2019) and 2.4% growth, Kiabi is the French market leader in ready-to-wear
Company Specialties:
- Fashion
- Distribution
- E-commerce
- Textile
- Employer branding
- Innovation and RSE
Company Website: kiabi.com
ASSUMPTION: Kiabi is a well-established retailer with a strong presence in the French market, offering opportunities for growth and development in the fashion industry.
📊 Role Analysis
Career Level: Entry-level (Junior)
Reporting Structure: Reports directly to the Leader Acquisition & Social Media (John)
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Learning and developing digital marketing skills
- Collaborating with cross-functional teams
- Potential full-time employment after the internship
ASSUMPTION: This role offers an excellent opportunity for an entry-level candidate to gain hands-on experience in digital marketing and contribute to the growth of Beebs by Kiabi.
🌍 Location & Work Environment
Office Type: Central Paris office
Office Location(s): 26 Rue de Montholon, 75009 Paris
Geographic Context:
- Paris is the capital and most populous city of France
- Known for its fashion, art, and culture, Paris offers a vibrant and dynamic work environment
- The 9th arrondissement, where Kiabi's office is located, is a bustling commercial district
Work Schedule: Full-time (37.5 hours/week) with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: Working in Paris offers a unique blend of cultural experiences and professional opportunities, with a dynamic and fast-paced work environment.
💼 Interview & Application Insights
Typical Process:
- One-hour initial interview with John, Leader Acquisition & Social Media
- 30-minute second interview with the Marketing Leader
- Informal group interview with marketing team members
Key Assessment Areas:
- Cultural fit and alignment with Kiabi's values
- Problem-solving skills and strategic thinking
- Communication and teamwork skills
- Basic knowledge of digital marketing and relevant tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
- Be ready to discuss your understanding of Beebs by Kiabi and its mission
ATS Keywords: Digital marketing, social media, acquisition, paid advertising, campaign management, content creation, community management, market research, benchmarking, creative watch, teamwork, proactivity, curiosity, rigour
ASSUMPTION: The interview process will focus on assessing the candidate's cultural fit, skills, and understanding of the role and company. Successful candidates will demonstrate strong problem-solving skills, strategic thinking, and a proactive mindset.
🛠️ Tools & Technologies
- Canva
- PowerPoint
- Excel
- Notion
- Meta Ads (Facebook Ads)
- TikTok Ads
- Google Ads
- ASA (Apple Search Ads)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for campaign management, content creation, and project organization.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Universality
- Joie de vivre
Work Style:
- Collaborative and team-oriented
- Focus on personal and professional growth
- Dynamic and fast-paced work environment
Self-Assessment Questions:
- Do you share Kiabi's values of simplicity, universality, and joie de vivre?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in collaborative and team-oriented settings?
ASSUMPTION: Kiabi values candidates who align with their core values and are comfortable working in a dynamic, collaborative, and fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously
- Balancing strategic thinking with hands-on execution
- Adapting to a hybrid work arrangement and remote team dynamics
- Navigating a large organization and finding one's place within it
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactivity, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on user acquisition and engagement for a second-hand clothing platform
- This role offers a unique opportunity to work at the intersection of fashion, technology, and sustainability
- Career progression may involve moving into a full-time position or exploring other opportunities within Kiabi or Beebs by Kiabi
ASSUMPTION: This role offers a unique blend of marketing and technology-focused responsibilities, with a strong emphasis on driving user acquisition and engagement for a sustainable fashion platform.
📝 Sample Projects
- Managing a successful paid acquisition campaign for Beebs by Kiabi's app launch
- Creating engaging social media content that drives user engagement and increases followers
- Conducting market research to identify new acquisition channels and strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact this role can have on Beebs by Kiabi's growth and success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to Beebs by Kiabi's overall growth strategy?
- What opportunities are there for professional development and growth within Kiabi and Beebs by Kiabi?
- How does the hybrid work arrangement support work-life balance and collaboration?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
- Be ready to discuss your understanding of Beebs by Kiabi and its mission
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
