Acquisition Specialist

📌 Core Information

🔹 Job Title: Acquisition Specialist

🔹 Company: FOOD52 Inc

🔹 Location: Brooklyn, New York, United States

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting customer acquisition strategies for Food52 and Schoolhouse brands
• Executing and optimizing multi-channel acquisition campaigns
• Collaborating with cross-functional teams to integrate marketing efforts
• Analyzing performance data to optimize campaigns and improve ROI
• Staying current with industry trends and competitor activity

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Developing and executing multi-channel acquisition strategies, focusing on digital and organic channels

✅ Managing and optimizing acquisition campaigns to meet customer acquisition goals

✅ Identifying key customer segments for targeted acquisition strategies

✅ Collaborating with cross-functional teams to ensure alignment on campaigns and integrate efforts

✅ Tracking and reporting on acquisition performance to measure ROI and provide actionable insights

✅ Assisting in managing the acquisition marketing budget to ensure effective resource allocation

✅ Supporting A/B tests and experiments on ad creatives, landing pages, and conversion funnels

✅ Monitoring industry trends and competitor activity to identify new acquisition opportunities

ASSUMPTION: The role may evolve over time as the company grows and expands its marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience in customer acquisition, digital marketing, or performance marketing, preferably in an e-commerce or DTC environment

Required Skills:

• Familiarity with managing paid acquisition campaigns across platforms like Google Ads, Facebook Ads, and display networks
• Basic understanding of SEO, content marketing, and affiliate marketing
• Strong analytical skills with the ability to track and interpret data to optimize campaigns
• Experience using marketing analytics tools like Google Analytics and Facebook Ads Manager
• Ability to assist with budget management and resource allocation
• Interest in A/B testing and optimization strategies
• Good communication and collaboration skills
• Detail-oriented with a passion for driving measurable results

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (target pay range)

Benefits:

• Health benefits (medical, dental, and vision)
• Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across our brand portfolio
• 401K
• FSA / HSA

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility as needed)

ASSUMPTION: The salary range provided is a target range and may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: FOOD52 operates in the retail industry, with a focus on cooking, home, and lifestyle products. The company blends content, commerce, and community to create a unique customer experience.

Company Size: FOOD52 is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: FOOD52 was founded in 2009 and has since grown to include multiple brands under its portfolio.

Company Description:

• FOOD52 is a next-generation cooking and home company that combines content, commerce, and community
• The company aims to support its global community of experts and amateurs with inspirational, useful content and high-quality products
• FOOD52 includes its in-house product line Five Two, lighting and lifestyle goods company Schoolhouse, and the heritage home brand DANSK

Company Specialties:

• Content creation and curation
• E-commerce and retail
• Community building and engagement
• Marketing and branding

Company Website: food52.com

ASSUMPTION: FOOD52's focus on community and content sets it apart from traditional retailers, offering unique opportunities for growth and engagement.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in customer acquisition and performance marketing.

Reporting Structure: The Acquisition Specialist will report directly to the Marketing team and collaborate with various departments, including Product and Analytics.

Work Arrangement: This is an on-site position, with the primary office location in Brooklyn, New York. However, some flexibility may be available for remote work.

Growth Opportunities:

• Expanding skills in digital marketing and customer acquisition
• Gaining experience working with cross-functional teams
• Potential for career progression within the Marketing department or broader organization

ASSUMPTION: As FOOD52 continues to grow, there may be opportunities for the Acquisition Specialist to take on additional responsibilities or move into a management role.

🌍 Location & Work Environment

Office Type: FOOD52's office is located in a modern, collaborative workspace in Brooklyn, New York.

Office Location(s): 1 Dock 72 Way, 13th Floor, Brooklyn, NY 11205

Geographic Context:

• Brooklyn is a vibrant, multicultural neighborhood in New York City, offering a mix of urban and suburban living
• The office is located near various amenities, including restaurants, shops, and public transportation
• The area is known for its creative and diverse community, providing ample opportunities for networking and collaboration

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed.

ASSUMPTION: While the role is primarily on-site, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the individual's needs.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing team to discuss the role, responsibilities, and qualifications
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization experience
• Collaboration and communication skills
• Cultural fit and alignment with FOOD52's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of customer acquisition strategies and digital marketing channels
• Showcase your ability to analyze data and make data-driven decisions
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability

ATS Keywords: Customer Acquisition, Performance Marketing, Paid Media, Organic Channels, SEO, Content Marketing, Data Analysis, Campaign Optimization, Budget Management, A/B Testing, Collaboration, Communication, Detail-Oriented, Marketing Analytics, Digital Marketing

ASSUMPTION: FOOD52 uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being considered for the role.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Display networks (e.g., Google Display Network, LinkedIn Ads)
• Google Analytics
• Facebook Ads Manager
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used may evolve over time as the company's marketing efforts grow and change.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Community and collaboration
• Quality and craftsmanship
• Authenticity and transparency

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach A/B testing and optimization in your marketing campaigns?
• Can you describe a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you stay current with industry trends and competitor activity in your marketing efforts?

ASSUMPTION: FOOD52 values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously
• Adapting to changes in the marketing landscape and customer preferences
• Balancing data-driven decision making with creative and innovative approaches
• Collaborating effectively with cross-functional teams to integrate marketing efforts

ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional retail roles, this position focuses on digital marketing and customer acquisition strategies
• Compared to other marketing roles, this position requires a strong focus on data analysis and optimization
• Career progression in this role may lead to opportunities in marketing management, digital strategy, or related fields

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on customer acquisition and performance marketing sets it apart.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive customer acquisition
• Analyzing customer data to identify key segments for targeted marketing efforts
• Optimizing a Google Ads campaign to improve click-through rate and conversion rate

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does FOOD52 approach customer acquisition and retention strategies?
• Can you describe the team structure and dynamics within the Marketing department?
• How does FOOD52 support the professional development and growth of its employees?
• What are the most significant challenges facing the company's marketing efforts, and how can this role contribute to addressing them?
• How does FOOD52 balance data-driven decision making with creative and innovative marketing strategies?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the team dynamics, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.