📌 Core Information
🔹 Job Title: Acquisition Strategy Senior Manager
🔹 Company: FanDuel
🔹 Location: New York City, New York, United States
🔹 Job Type: Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading Casino media investment planning and strategy
- Collaborating with various teams to enhance media modeling and reporting infrastructure
- Delivering insights that drive revenue growth
- Managing large multi-million-dollar budgets
- Working with performance marketing metrics (CPM, CPI, CPA, CPC, ROAS & LTV)
ASSUMPTION: This role requires a strong analytical background and experience in performance marketing to effectively manage media investment planning and strategy.
📋 Key Responsibilities
✅ Deliver investment targets to the Casino Media Team, collaborating with channel leads to continually refine targets and deliver best-in-class paid media, utilizing a deep understanding of the nuances of each paid media channel.
✅ Lead the media testing roadmap, delivering actionable incrementality insights that accelerate our understanding and the efficiency of our investment.
✅ Collaborate with the Data Science and Media Operations team to further deepen our understanding and deployment of Media Mix Modelling across paid channels.
✅ Lead and refine our approach to attribution.
✅ Have a strong view with solid reasoning on where our overall level of investment should be, working closely with the Commercial, Forecasting and Finance teams ensure our investment strategy aligns with broader business priorities.
✅ Lead the analysis and reporting of our overall investment deployment and strategy, sharing and presenting information from key programs to audiences of differing seniorities.
✅ Evolve our understanding of the competitive landscape, providing guidance to the team on suggested investment adjustments based on media pressure seen in market.
✅ Manage & integrate external partners within different business areas to elevate the results from paid media.
✅ Comprehensively document best practices, tactics and topics for the wider team to use as a resource.
ASSUMPTION: This role involves a high level of collaboration with various teams and external partners to ensure effective media investment planning and strategy.
🎯 Required Qualifications
Education: Bachelor's degree with strong academic record
Experience: 6+ years’ experience working with performance marketing and media metrics, managing paid media channels and managing large multi-million-dollar budgets.
Required Skills:
- Advanced Excel skills
- Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management
- Strong knowledge of attribution models and measurement methodologies across various media platforms
- Experience building a strong measurement practice across audience segmentation analysis, tactic evaluation, testing roadmaps, and incrementality testing
- Ability to succinctly communicate both verbally and in writing and provide clear direction on projects
- Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
- Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
Preferred Skills:
- Knowledge or understanding of the business and culture of sports and gaming
- Experience working across multiple businesses within a larger corporate structure
ASSUMPTION: A strong analytical background and experience in performance marketing are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $118,000 - $155,000 USD per year, dependent on relevant experience, location, business needs, and market demand.
Benefits:
- Health Plans
- Paid Time Off
- Annual Bonus
- Long-Term Incentive Opportunities
- 401k Matching
- Commuter Benefits
- Pet Insurance
Working Hours: Full-time, with the possibility of working nontraditional hours, including weekends and evening shifts when applicable.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: FanDuel operates in the entertainment providers industry, focusing on sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
Company Size: FanDuel has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: FanDuel was founded in 2009 and has since grown to become one of the leading gaming and entertainment companies in North America.
Company Description:
- FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues.
- The company offers a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino, and TVG.
- FanDuel is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
Company Specialties:
- Sports Betting
- Daily Fantasy Sports
- Advance-Deposit Wagering
- TV/Media
Company Website: https://www.fanduel.careers/
ASSUMPTION: FanDuel's focus on innovation and growth provides opportunities for employees to contribute to the company's success and develop their careers.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring extensive experience in performance marketing and media investment planning.
Reporting Structure: The Acquisition Strategy Senior Manager will report directly to the Head of Casino Media and collaborate with various teams, including Casino Media, Data Science, and Media Operations.
Work Arrangement: This role is a hybrid position, requiring employees to work on-site or remotely, with the possibility of working nontraditional hours.
Growth Opportunities:
- Potential career progression within the Casino Media team or other departments within FanDuel Group.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Chance to develop leadership and management skills by overseeing a team and collaborating with various stakeholders.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company.
🌍 Location & Work Environment
Office Type: FanDuel's headquarters is located in New York City, with additional offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
Office Location(s): 745 5th Avenue, New York, NY 10151 (Headquarters)
Geographic Context:
- New York City is a major metropolitan area with a diverse population and a vibrant cultural scene.
- The city offers numerous amenities, including restaurants, museums, and entertainment options.
- FanDuel's headquarters is located in Midtown Manhattan, providing easy access to public transportation and various attractions.
Work Schedule: Full-time, with the possibility of working nontraditional hours, including weekends and evening shifts when applicable.
ASSUMPTION: Working in New York City offers employees the opportunity to live and work in a dynamic, multicultural environment with numerous amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager and/or team members
- Final interview with the Head of Casino Media or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Performance marketing experience and knowledge of media metrics
- Budget management and investment planning skills
- Communication and presentation skills
- Cultural fit and alignment with FanDuel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of performance marketing metrics and budget management in your application materials.
- Prepare for interview questions that assess your analytical skills, data-driven decision-making, and cultural fit.
ATS Keywords: Performance Marketing, Media Metrics, Budget Management, Data Analysis, Attribution Models, Audience Segmentation, Project Management, Communication Skills, Organizational Skills, Multi-Tasking, Sports Knowledge, Gaming Knowledge
ASSUMPTION: FanDuel's interview process is designed to assess candidates' skills and cultural fit, with a focus on analytical and communication abilities.
🛠️ Tools & Technologies
- Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Attribution modeling tools (e.g., AppsFlyer, Adjust, Branch)
ASSUMPTION: This role requires proficiency in Excel and familiarity with data visualization tools, media planning and buying platforms, and attribution modeling tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- One Team
- Innovation
- Execution
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong understanding of performance marketing metrics and budget management?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you possess strong communication and presentation skills, with the ability to articulate complex data-driven insights to various stakeholders?
ASSUMPTION: FanDuel values employees who are data-driven, collaborative, and adaptable, with a strong focus on execution and results.
⚠️ Potential Challenges
- Managing large multi-million-dollar budgets requires strong budget management skills and a deep understanding of performance marketing metrics.
- Working in a fast-paced, dynamic environment may present challenges in terms of adaptability and time management.
- Collaborating with various teams and external partners may require strong communication and project management skills.
- Working nontraditional hours, including weekends and evening shifts, may be required to meet business needs.
ASSUMPTION: This role presents unique challenges that require strong budget management skills, adaptability, and effective communication and project management abilities.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Casino media investment planning and strategy, requiring a strong understanding of performance marketing metrics and budget management.
- Industry-specific context: The gaming and entertainment industry is highly competitive and dynamic, with a strong focus on innovation and customer engagement.
- Career path comparison: This role offers opportunities for career progression within the Casino Media team or other departments within FanDuel Group, with the potential to advance to a director or vice president level.
ASSUMPTION: This role offers unique opportunities for career growth and development within the gaming and entertainment industry.
📝 Sample Projects
- Developing a comprehensive media testing roadmap to deliver actionable incrementality insights and optimize media investment efficiency.
- Collaborating with the Data Science and Media Operations teams to enhance media modeling and reporting infrastructure, delivering meaningful insights that drive revenue growth.
- Leading the analysis and reporting of overall investment deployment and strategy, sharing and presenting information from key programs to audiences of differing seniorities.
ASSUMPTION: These sample projects highlight the data-driven, collaborative, and strategic nature of the Acquisition Strategy Senior Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Casino Media team and how this role fits into the broader organization?
- How does FanDuel support the professional development and growth of its employees, particularly in senior management roles?
- Can you provide an example of a successful media investment strategy implemented by FanDuel, and what factors contributed to its success?
- How does FanDuel measure the success of its media investment strategies, and what key performance indicators (KPIs) are most important for this role?
- What are the most significant challenges facing the Casino Media team, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on performance marketing metrics, budget management, and data-driven decision-making.
- Prepare for interview questions that assess your analytical skills, data-driven decision-making, and cultural fit.
- If selected for an interview, be prepared to discuss your approach to media investment planning and strategy, as well as your experience with performance marketing metrics and budget management.
- Follow up with the hiring manager or talent acquisition team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
