Acquisition Team Lead

**📌 Core Information** 🔹 **Job Title:** Acquisition Team Lead 🔹 **Company:** Welcome 🔹 **Location:** Athens, Attikí, Greece 🔹 **Job Type:** Hybrid (Remote OK) 🔹 **Category:** Travel Technology 🔹 **Date Posted:** April 28, 2025 🔹 **Experience Level:** 5-10 years **🚀 Job Overview** Key aspects of this role include: - Designing scalable driver acquisition strategies across active and new cities. - Aligning driver recruitment with demand forecasts to meet operational goals. - Optimizing acquisition channels to lower CPQL and CPA. - Building structured screening processes to ensure high-quality drivers are onboarded. - Supporting market launches with insight-driven recruitment plans and readiness strategies. **ASSUMPTION:** This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making. **📋 Key Responsibilities** ✅ **Strategic Driver Acquisition & Market Expansion:** - Design scalable and data-driven acquisition strategies across active and new cities. - Align driver recruitment with demand forecasts to meet operational goals. - Identify high-priority markets based on driver gaps, regulatory factors, and demand trends. - Collaborate with Pricing & Destination Success to balance acquisition with market profitability. ✅ **Acquisition Channel Optimization:** - Optimize acquisition channels (digital ads, referrals, platforms) to lower CPQL and CPA. - Improve conversion rates at every stage—from lead to activation. - Implement lead scoring models and automated workflows to drive efficiency. ✅ **Driver Screening & Quality Assurance:** - Build structured screening processes to ensure only high-quality drivers are onboarded. - Leverage predictive analytics to identify driver profiles with high retention potential. - Monitor SLAs and KPIs such as Time-to-Activate, Interview Completion Rates, and Cost Per Hire. ✅ **Expansion & Market Research:** - Support market launches with insight-driven recruitment plans and readiness strategies. - Analyze driver density, costs, and local regulations to guide city launch decisions. - Work closely with regional teams to adapt strategies based on market-specific insights. ✅ **Collaboration across Teams:** - With Quality: Ensure smooth handover of recruits and alignment on evaluation criteria. - With Destination Success: Align recruitment with city needs (e.g., vehicle mix, peak hours). - With Live Ops: Adjust acquisition based on real-time supply-demand signals. ✅ **Team Management:** - Lead and mentor a team of recruiters and lead generation specialists. - Track team performance across recruitment KPIs and drive continuous improvement. - Foster a high-performance, feedback-driven, and data-first team culture. **ASSUMPTION:** This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve operational goals. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Business, Marketing, or a related field (or equivalent experience). **Experience:** - 5+ years of experience in high-volume recruiting, market expansion, or acquisition—preferably in mobility, gig economy, logistics, or tech. **Required Skills:** - Proven track record in optimizing acquisition funnels and reducing cost per hire. - Solid analytical skills—proficient in tools like SQL, Excel, and Power BI. - Familiarity with marketing automation, ATS (e.g., Workable), and CRM platforms (e.g., HubSpot). - Experience leading and developing recruitment or acquisition teams. - Comfortable navigating fast-paced, data-rich environments. - Fluent in English—bonus points for other languages! - Collaborative mindset with strong cross-functional communication skills. - Obsessed with quality, process optimization, and operational excellence. **Preferred Skills:** - Experience in the travel or hospitality industry. - Familiarity with the Greek market. - Knowledge of additional languages spoken in Welcome's markets. **💰 Compensation & Benefits** **Salary Range:** €50,000 - €70,000 per year (Estimated based on industry standards for similar roles and experience levels in Greece) **Benefits:** - Vibrant and fresh work environment. - Flexible work-from-home policy. - The tools you need to perform your daily tasks successfully. - L&D personal budget. - Private Insurance Plan. - The unique opportunity to join "the next big thing" at ground level. **Working Hours:** Full-time (40 hours/week), with flexible hours and remote work options. **ASSUMPTION:** The salary range is estimated based on industry standards for similar roles and experience levels in Greece. Final compensation will be determined based on the candidate's qualifications and experience. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Welcome operates in the travel technology industry, focusing on in-destination travel services. The global travel tech market is expected to grow at a CAGR of 8.1% from 2021 to 2028, reaching $14.8 billion by 2028 (Fortune Business Insights). **Company Size:** Welcome has 51-200 employees, which means it offers a mid-sized company culture with opportunities for growth and impact. **Founded:** Welcome was founded in 2015 in Athens, Greece, and has since expanded to multiple countries. **Company Description:** - Welcome redefines the way people travel by offering personalized, in-destination travel experiences. - The company provides transfers, sightseeing trips, and local information, with a focus on quality, friendliness, and personalization. - Welcome has achieved significant growth, expanding from 200 destinations last year to 350, and serving over 2.5 million happy travelers every year. **Company Specialties:** - In-destination travel services. - Transfer services. - Sightseeing trips and local information. - Personalized travel experiences. **Company Website:** https://www.welcomepickups.com/ **ASSUMPTION:** Welcome's focus on quality, personalization, and local expertise sets it apart in the competitive travel industry. **📊 Role Analysis** **Career Level:** This role is a mid-level management position, with opportunities for growth and progression within the company. **Reporting Structure:** The Acquisition Team Lead will report directly to the Head of Acquisition and collaborate with various teams, including Quality, Destination Success, and Live Ops. **Work Arrangement:** This role offers a hybrid work arrangement, with the option to work remotely. **Growth Opportunities:** - As Welcome continues to expand, there will be opportunities for the Acquisition Team Lead to grow into more senior roles or take on additional responsibilities. - The company offers a learning and development personal budget to support professional growth. **ASSUMPTION:** Welcome's rapid growth and expansion present numerous opportunities for career advancement and professional development. **🌍 Location & Work Environment** **Office Type:** Welcome's office is located in Athens, Greece, with a flexible work-from-home policy. **Office Location(s):** Leoforos Syngrou 80-88, Athens, Attiki 11741, GR **Geographic Context:** - Athens is the capital and largest city of Greece, with a population of approximately 664,000 people. - The city is known for its rich history, vibrant culture, and diverse neighborhoods. - Athens offers a mix of urban and coastal living, with easy access to beaches and the Aegean Sea. **Work Schedule:** Full-time (40 hours/week), with flexible hours and remote work options. **ASSUMPTION:** Welcome's office location in Athens offers a vibrant and culturally rich work environment, with easy access to both urban and coastal amenities. **💼 Interview & Application Insights** **Typical Process:** 1. Online application and resume screening. 2. Phone or video call with the HR team. 3. Technical assessment and case study. 4. On-site or video interview with the hiring manager and team members. 5. Final interview with senior leadership. **Key Assessment Areas:** - Problem-solving skills and analytical thinking. - Ability to optimize acquisition funnels and reduce cost per hire. - Experience with marketing automation, ATS, and CRM platforms. - Leadership and team management skills. - Cultural fit and alignment with Welcome's values. **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience and skills. - Showcase your problem-solving skills and provide examples of how you've optimized acquisition funnels in previous roles. - Demonstrate your understanding of Welcome's business model and market position. - Prepare questions to ask the interviewers about the company's growth plans and team dynamics. **ATS Keywords:** Driver Acquisition, Market Expansion, Data Analysis, Recruitment, Team Management, Process Optimization, Collaboration, Predictive Analytics, Digital Advertising, Lead Generation, Performance Tracking, Operational Excellence, SQL, Excel, Power BI **ASSUMPTION:** Welcome's interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and analytical thinking. **🛠️ Tools & Technologies** - Workable (ATS) - HubSpot (CRM) - SQL, Excel, Power BI (Data Analysis) - Digital advertising platforms (e.g., Google Ads, Facebook Ads) **ASSUMPTION:** Welcome uses a combination of recruitment software, data analysis tools, and digital advertising platforms to support its acquisition efforts. **👔 Cultural Fit Considerations** **Company Values:** - Quality: Welcome is obsessed with quality, from the drivers it hires to the services it provides. - Personalization: The company focuses on delivering personalized, in-destination travel experiences. - Friendliness: Welcome strives to make travelers feel at home, with friendly and knowledgeable drivers. - Local Expertise: The company leverages local know-how to provide authentic and unique experiences. **Work Style:** - Data-driven: Welcome makes decisions based on data and analytics. - Collaborative: The company fosters a collaborative work environment, with regular communication and feedback. - Fast-paced: Welcome operates in a fast-paced, dynamic environment, with a focus on continuous improvement. **Self-Assessment Questions:** - How do you ensure that you're delivering high-quality services, even in a fast-paced environment? - Can you provide an example of how you've used data to optimize a process or improve performance? - How do you approach collaboration and communication with cross-functional teams? **ASSUMPTION:** Welcome's company culture is characterized by a strong focus on quality, data-driven decision making, and collaboration. **📝 Sample Projects** - Optimizing driver acquisition funnels in a new market. - Implementing a lead scoring model to improve conversion rates. - Conducting market research to identify high-priority expansion opportunities. - Developing and executing a recruitment plan for a major city launch. **ASSUMPTION:** These sample projects reflect the strategic and hands-on nature of the Acquisition Team Lead role at Welcome. **❓ Key Questions to Ask During Interview** - What are the biggest challenges facing the acquisition team in the next 6-12 months? - How does Welcome balance growth with maintaining its high-quality standards? - What opportunities are there for professional development and growth within the acquisition team? - How does Welcome support its drivers and ensure their satisfaction and retention? - What is the team's approach to collaboration and communication, both within the acquisition team and with other departments? **ASSUMPTION:** These key questions will help applicants better understand the role, team dynamics, and company culture at Welcome. **📌 Next Steps for Applicants** To apply for this position: - Submit your application through this link: https://jobs.workable.com/jobs/1600149273 - Tailor your resume and cover letter to highlight your relevant experience and skills. - Prepare for the interview process by researching Welcome's business model and market position, and practicing your problem-solving and analytical thinking skills. - Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions. - Be prepared to provide examples of your experience with driver acquisition, market expansion, and team management. **⚠️ Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.