Actabl Marketing Campaign Specialist

📌 Core Information

🔹 Job Title: Actabl Marketing Campaign Specialist

🔹 Company: ASG

🔹 Location: Denver, Colorado

🔹 Job Type: Hybrid (3 days per week in office)

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Executing integrated marketing campaigns and ensuring timely delivery of assets across channels
• Focusing on campaign execution, marketing automation, reporting, and data management to drive scalable pipeline creation and revenue growth
• Collaborating closely with cross-functional teams to bring campaign strategies to life
• Optimizing performance through data-driven decision-making

ASSUMPTION: This role requires a strong project manager with expertise in HubSpot and Salesforce, as well as excellent analytical and communication skills.

📋 Key Responsibilities

✅ Own the execution of marketing campaigns, ensuring all deliverables are completed on time and aligned with Actabl’s marketing goals

✅ Manage the marketing campaign calendar, tracking key campaign milestones and deadlines

✅ Build and deploy emails, landing pages, and workflows to support campaigns

✅ Coordinate across teams, including content, design, and RevOps, to execute campaigns effectively

✅ Maintain and optimize Actabl.com, ensuring website structure, content updates, and performance align with business objectives

✅ Continuously refine marketing processes to improve efficiency and scalability

✅ Implement best practices for marketing automation, campaign tracking, and data hygiene

✅ Partner with RevOps to improve marketing attribution and reporting accuracy

✅ Ensure A/B testing and optimization strategies are applied across campaigns

✅ Track, analyze, and report on campaign performance using HubSpot, Google Analytics, and Salesforce

✅ Maintain and update campaign dashboards, providing actionable insights to optimize effectiveness

✅ Monitor email performance, website metrics, and conversion rates, adjusting tactics as needed to improve results

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in marketing operations, demand generation, or campaign execution

Required Skills:

• Expertise in HubSpot (certifications preferred) and Salesforce CRM
• Experience with segmentation, lead scoring, and nurture automation
• Strong project management skills with the ability to coordinate multiple stakeholders and deadlines
• Strong analytical skills with experience in reporting and performance tracking
• Excellent attention to detail
• Strong written and verbal communication skills

Preferred Skills:

• Experience with Google Analytics
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with experience in the hospitality industry or SaaS may have an advantage but is not required.

💰 Compensation & Benefits

Salary Range: $65,000 - $90,000 base salary + $3,000 - $5,000 target annual bonus

Benefits:

• Annual Bonus

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Campaign Specialist with 2-5 years of experience in the Denver area.

📌 Applicant Insights

🔍 Company Context

Industry: Software as a Service (SaaS) for the hospitality industry

Company Size: Small (11-50 employees) - Offers a close-knit team environment with opportunities for growth and impact

Founded: 2013 - Keela is an impact technology company committed to building specialized solutions for the nonprofit sector

Company Description:

• Empowering people in the hospitality industry with better solutions for hotel companies
• Providing actionable insights, tools, and visibility to maximize profits for over 10,000 properties worldwide
• Bringing together powerful hospitality tech solutions to maximize profits for more than 10,000 properties in hospitality markets around the world

Company Specialties:

• Project Management
• Donor Management
• Nonprofit marketing
• Nonprofit
• CRM
• and Nonprofit Software

Company Website: http://www.keela.co

ASSUMPTION: Keela's focus on the nonprofit sector may provide unique insights and perspectives for this role, but the core responsibilities and required qualifications remain relevant to the broader marketing industry.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and career advancement within the marketing department and the company

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with cross-functional teams, including content, design, RevOps, and sales teams

Work Arrangement: Hybrid - This role requires on-site work for 3 days per week (typically Tuesday, Wednesday, Thursday) in Actabl’s downtown Denver office, with the remaining 2 days worked remotely

Growth Opportunities:

• Potential to advance to a Marketing Manager or similar role within the marketing department
• Opportunities to gain experience in various aspects of marketing, including campaign execution, marketing automation, and data management
• Chance to work with and learn from experienced professionals in the hospitality industry and SaaS sector

ASSUMPTION: This role offers a unique opportunity to gain experience in both marketing and the hospitality industry, providing a strong foundation for future career growth.

🌍 Location & Work Environment

Office Type: Hybrid - This role requires on-site work for 3 days per week in Actabl’s downtown Denver office, with the remaining 2 days worked remotely

Office Location(s): Downtown Denver, Colorado

Geographic Context:

• Denver, Colorado - Known for its vibrant culture, outdoor activities, and growing tech industry
• Actabl’s downtown Denver office - Offers a central location with easy access to public transportation and nearby amenities

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Campaign execution and project management skills
• HubSpot and Salesforce proficiency
• Analytical and problem-solving abilities
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in marketing operations, demand generation, or campaign execution
• Demonstrate proficiency in HubSpot and Salesforce with specific examples or certifications
• Showcase strong project management and analytical skills through past projects or achievements
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Marketing Campaign, Marketing Operations, HubSpot, Salesforce, Project Management, Marketing Automation, Data Management, A/B Testing, Reporting, Analytics, Collaboration, Attention to Detail, Communication, Self Starter

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with Keela's mission and values.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with these tools is essential for this role, and candidates should be prepared to discuss their experience with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Empowerment - Actabl is committed to empowering people in the hospitality industry with better solutions
• Innovation - Actabl continually seeks to improve and innovate its offerings to meet the evolving needs of its clients
• Collaboration - Actabl fosters a collaborative environment where team members work together to achieve common goals

Work Style:

• Data-driven - Actabl uses data and analytics to inform its decision-making and improve its offerings
• Results-oriented - Actabl focuses on achieving measurable results and driving business growth
• Adaptable - Actabl is open to change and willing to adapt its approach as needed to meet the unique challenges of the hospitality industry

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where you can make a significant impact?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who align with Actabl's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates
• Working with data and analytics may require a learning curve for candidates without extensive experience in marketing or data analysis
• Collaborating with cross-functional teams may require strong communication and interpersonal skills
• Occasional travel may be required for team meetings, conferences, or training sessions

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and effective communication.

📈 Similar Roles Comparison

• Marketing Campaign Specialist vs. Marketing Coordinator - The Marketing Campaign Specialist role focuses more on campaign execution and project management, while the Marketing Coordinator role may involve more administrative tasks and support
• Marketing Operations vs. Demand Generation - Marketing Operations focuses on the processes and systems that support marketing efforts, while Demand Generation focuses on creating awareness and driving interest in a company's products or services
• Actabl vs. Other SaaS Companies - Actabl's focus on the hospitality industry may provide unique insights and opportunities, but the core responsibilities and required qualifications remain relevant to the broader marketing industry

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this role and how it compares to other opportunities in the marketing field.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new product or service offering
• Analyzing campaign performance data to optimize future marketing efforts and improve ROI
• Collaborating with cross-functional teams to create and distribute marketing content, such as blog posts, whitepapers, or case studies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign execution and project management to data analysis and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams, such as content, design, RevOps, and sales?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Actabl support the professional growth and development of its employees?
• What are the next steps for career advancement within the marketing department and the company?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the company's culture and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of your past campaign execution, project management, and data analysis work to showcase your skills and experience
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.