Ad Creative Designer (Performance-Driven)

📌 Core Information

🔹 Job Title: Ad Creative Designer (Performance-Driven)

🔹 Company: Creatify Lab Inc

🔹 Location: Mountain View, California, United States

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 12, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing thumb-stopping, high-converting ad creatives at scale
• Partnering with cross-functional teams to test, learn, and iterate quickly
• Working end-to-end from ideation to launch to analytics
• Staying updated with visual trends, meme culture, and content formats across various platforms

ASSUMPTION: This role requires a strong focus on performance metrics and data-driven decision making, rather than just creative aesthetics.

📋 Key Responsibilities

✅ Design scroll-stopping, data-proven ad creatives (video, static, motion) for paid social and digital platforms

✅ Use data-backed insights to develop and iterate creative variations that drive measurable impact

✅ Constantly analyze top-performing ads across the industry and outdo them

✅ Build creative frameworks that allow for rapid A/B testing and creative refreshes at scale

✅ Translate performance metrics into creative decisions, owning the loop from asset creation to performance analysis to iteration

✅ Stay on the bleeding edge of visual trends, meme culture, and content formats across TikTok, IG Reels, and YouTube Shorts

✅ Work with AI tools, editors, and in-house avatars to scale creative output without sacrificing quality or conversion

ASSUMPTION: This role involves a fast-paced environment where volume meets velocity, requiring strong time management and prioritization skills.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 3+ years of performance-focused design experience (either in-house, agency, or freelance)

Required Skills:

• Expertise in Adobe Creative Suite (Premiere, After Effects) or alternatives like CapCut, Figma, Canva Pro, etc.
• Fluency in ad platform creative best practices
• Obsession with data and outcomes
• Strong video/motion design skills
• Familiarity with direct-response marketing, funnel mechanics, and growth loops

Preferred Skills:

• Experience creating ad creatives for global audiences or multi-language campaigns

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible time off
• Paid holidays
• Employee stock options

Working Hours: Full-time position with standard business hours (9:00 AM - 5:00 PM PST, with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Artificial Intelligence and Machine Learning

Company Size: Small (11-50 employees) - This means a more intimate work environment with closer collaboration and faster decision-making.

Founded: 2023 - Creatify is a relatively new company with a short but impressive history.

Company Description:

• Creatify is building the world’s first end-to-end AI advertising agent
• Focuses on automating the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing
• Serves over 1.5 million users across 10,000+ teams, including leading brands like Alibaba, HubSpot, Binance, NewsBreak, and Zumper

Company Specialties:

• AI-driven advertising solutions
• Video ad generation and optimization
• Performance marketing

Company Website: creatify.ai

ASSUMPTION: Creatify's focus on AI and machine learning means this role may involve working with cutting-edge technology and innovative processes.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a significant amount of experience and expertise in performance-driven ad creative design.

Reporting Structure: This role reports directly to the Head of Creative or a similar leadership position within the marketing or advertising department.

Work Arrangement: On-site - This role requires working on-site at the company's headquarters in Mountain View, California.

Growth Opportunities:

• Potential career growth into leadership or management roles within the creative department
• Opportunities to specialize in specific ad platforms or formats as the company expands
• Chance to work on high-impact projects that directly influence the company's growth and success

ASSUMPTION: Given Creatify's rapid growth and success, there may be ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): Mountain View, California

Geographic Context:

• Mountain View is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
• The area offers a diverse range of cultural attractions, restaurants, and outdoor activities
• Mountain View has a Mediterranean climate, with mild, wet winters and warm, dry summers

Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The work environment at Creatify is likely to be dynamic, fast-paced, and collaborative, with a strong emphasis on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Design challenge or portfolio review to evaluate creative skills and problem-solving abilities
• On-site or virtual interview with the hiring manager and/or creative team members to discuss the role, responsibilities, and company culture
• Final interview or offer discussion to address any remaining questions and extend an offer

Key Assessment Areas:

• Creativity and innovation in ad design
• Understanding of performance metrics and data-driven decision making
• Collaboration and communication skills
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Tailor your resume and portfolio to highlight your performance-driven design experience and relevant skills
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Creatify's mission
• Be ready to discuss your design process, creative inspirations, and how you approach data-driven design

ATS Keywords: Ad Creative Design, Performance Marketing, Video Design, Data Analysis, A/B Testing, Adobe Creative Suite, Direct-Response Marketing, Social Media Advertising, Creative Frameworks, Content Creation, Trend Analysis, User-Generated Content, Fast-Paced Environment, Growth Loops, Multi-Language Campaigns, SaaS Marketing, eCommerce Marketing

ASSUMPTION: Given Creatify's focus on AI and data-driven decision making, the interview process may involve assessments of both creative and analytical skills.

🛠️ Tools & Technologies

• Adobe Creative Suite (Premiere, After Effects)
• CapCut, Figma, Canva Pro, or other video editing and design tools
• AI-driven creative platforms and tools (e.g., Creatify's internal creative tech and avatar tools)

ASSUMPTION: This role may involve working with cutting-edge AI tools and technologies, requiring a willingness to learn and adapt to new platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and impact
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments where volume meets velocity?
• Are you comfortable working with data and using it to inform your creative decisions?
• Do you enjoy collaborating with cross-functional teams and incorporating feedback into your work?

ASSUMPTION: Creatify's culture is likely to be innovative, data-driven, and collaborative, with a strong emphasis on creativity and continuous learning.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines and high expectations
• Keeping up with the latest trends and best practices in performance-driven ad design
• Balancing creativity and data-driven decision making to optimize ad performance
• Collaborating effectively with cross-functional teams, including marketers, copywriters, data analysts, and media buyers

ASSUMPTION: These challenges are inherent to the role and require strong time management, adaptability, and communication skills to overcome.

📈 Similar Roles Comparison

• Unlike traditional branding or visual identity roles, this is a performance-first design role focused on CPA, ROAS, CTR, and watch time
• This role requires a strong understanding of ad platform creative best practices and a data-driven approach to ad design
• Career progression may involve moving into leadership or management roles within the creative department or specializing in specific ad platforms or formats

ASSUMPTION: This role is unique in its focus on performance-driven ad creative design and may not have direct equivalents in other industries or company sizes.

📝 Sample Projects

• Designing a series of A/B tests to optimize ad performance for a major eCommerce client
• Creating a set of ad creatives for a global SaaS campaign, tailored to multiple languages and regions
• Developing a creative framework for rapid A/B testing and iteration, based on real-time performance data

ASSUMPTION: These sample projects demonstrate the data-driven, performance-focused nature of the role and the importance of collaboration and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the creative process and how it integrates with data analysis and optimization?
• How does the creative team collaborate with other departments, such as marketing and data analysis?
• What opportunities are there for professional growth and development within the creative department?
• How does Creatify approach global ad campaigns and multi-language content?
• What is the work-life balance like for this role, and how does the company support employee well-being?

ASSUMPTION: These questions are designed to assess the role's fit with your skills, interests, and career goals, as well as the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your performance-driven design experience and relevant skills
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Creatify's mission
• Be ready to discuss your design process, creative inspirations, and how you approach data-driven design
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.