Ad Creative Strategist (Freelance)

📌 Core Information

🔹 Job Title: Ad Creative Strategist (Freelance)

🔹 Company: Paintgun

🔹 Location: Germany (Remote)

🔹 Job Type: Freelance

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven creative strategies to boost ad performance
• Collaborating with cross-functional teams to produce and refine ad creatives
• Analyzing performance data to optimize ad concepts and improve engagement
• Staying updated with cultural trends, consumer behavior, and emerging digital marketing techniques

ASSUMPTION: This role requires a strong balance of creativity, analytical thinking, and collaboration skills to drive successful ad campaigns.

📋 Key Responsibilities

✅ Developing creative strategies using Paintgun’s Ads DNA framework to boost ad performance across platforms

✅ Ideating and producing ad concepts by researching competitors, social comments, cultural trends, and audience insights

✅ Running structured creative sprints, analyzing performance data, and refining strategies based on winning elements

✅ Collaborating with media buyers, data analysts, creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks

✅ Staying on top of social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing

ASSUMPTION: This role involves a mix of strategic thinking, creative problem-solving, and data-driven decision making.

🎯 Required Qualifications

Education: Not specified (industry experience is more important)

Experience: Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms

Required Skills:

• Proven experience in creative strategy or performance marketing
• Strong analytical skills to analyze creative performance data
• Collaborative mindset to work effectively in cross-functional teams
• In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques
• Strategic thinking to connect creative insights with performance metrics

Preferred Skills:

• Fluency in German (for better understanding of the local market)
• Experience with AI-driven creative analysis tools (e.g., Paintgun’s Ads DNA)

ASSUMPTION: While not explicitly stated, familiarity with the German market and local trends may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (full-time equivalent, based on industry standards for mid-level roles in Germany)

Benefits:

• Flexible working hours and remote work arrangement
• Opportunity to work with top brands and learn from a dynamic team

Working Hours: Full-time equivalent (35-40 hours per week), with flexibility for freelancers

ASSUMPTION: The salary range is estimated based on industry standards for mid-level roles in Germany's advertising and marketing sector.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Paintgun specializes in creating outlier ads strategized with AI creative analysis.

Company Size: Small (11-50 employees). This size allows for a more agile and collaborative work environment.

Founded: 2015. Paintgun has been operating for 10 years, providing ample experience and stability.

Company Description:

• Paintgun helps top brands reach their growth targets faster by leveraging AI-driven creative analysis
• The company offers services such as content creation, performance marketing, and user acquisition
• Paintgun works with a diverse range of clients, including those in the UGC and app marketing spaces

Company Specialties:

• Content Creation
• Performance Marketing
• Paid Social Creative
• User Acquisition
• UGC and App Marketing

Company Website: www.paintgun.io

ASSUMPTION: Paintgun's focus on AI-driven creative analysis sets it apart in the advertising services industry.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of experience and growth potential.

Reporting Structure: This role likely reports to the Head of Creative Strategy or a similar position.

Work Arrangement: Freelance with remote work. This arrangement offers flexibility and the opportunity to work with a diverse range of clients.

Growth Opportunities:

• Expanding skills in AI-driven creative analysis and strategy
• Gaining experience working with top brands and diverse clients
• Potential full-time employment opportunities, depending on performance and company growth

ASSUMPTION: As a freelancer, the applicant will have the opportunity to work on various projects and expand their skillset.

🌍 Location & Work Environment

Office Type: Remote. Paintgun has offices in Berlin and London but offers remote work for this role.

Office Location(s): Berlin, Germany (remote work allowed)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Germany has a strong economy and a well-established advertising industry

Work Schedule: Flexible, with a focus on delivering high-quality work within agreed deadlines

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere in Germany.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss experience and fit
• Creative challenge or test project to assess skills and problem-solving abilities
• Final interview with the hiring manager or team

Key Assessment Areas:

• Creative problem-solving and strategic thinking
• Analytical skills and data-driven decision making
• Collaboration and communication skills
• Understanding of cultural trends and consumer behavior

Application Tips:

• Highlight relevant experience in creative strategy and performance marketing
• Showcase a strong portfolio of ad creative work and explain your strategic approach
• Demonstrate your understanding of Paintgun's AI-driven creative analysis approach
• Tailor your resume and cover letter to emphasize your fit for this role and company

ATS Keywords: Ad Creative Strategy, Performance Marketing, AI-Driven Creative Analysis, Social Media Advertising, Cross-Functional Teams, Data-Driven Decision Making

ASSUMPTION: Paintgun uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will improve the chances of being noticed.

🛠️ Tools & Technologies

• AI-driven creative analysis tools (e.g., Paintgun’s Ads DNA)
• Advertising platforms (e.g., Facebook Ads, Google Ads, Instagram Ads)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Paintgun leverages AI to stay ahead of the curve in advertising
• Collaboration: The company works with diverse teams and clients to deliver successful campaigns
• Quality: Paintgun focuses on creating high-performing, data-driven ad creatives

Work Style:

• Data-driven: Decisions are based on performance data and AI-driven insights
• Collaborative: Teams work together to produce and refine ad creatives
• Agile: The company adapts to market trends and client needs

Self-Assessment Questions:

• Do you have a proven track record in creative strategy or performance marketing?
• Are you comfortable working in a data-driven, collaborative environment?
• Do you thrive in an agile, adaptable work setting?

ASSUMPTION: Applicants should assess their fit with Paintgun's values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Keeping up with the fast-paced, ever-changing advertising landscape
• Managing multiple client projects and deadlines simultaneously
• Adapting to new tools and technologies as the industry evolves
• Balancing creativity with data-driven decision making

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a passion for staying up-to-date with industry trends.

📈 Similar Roles Comparison

• Ad Creative Strategist (Freelance) vs. In-House Creative Strategist: Freelance roles offer more flexibility and diverse project experience, while in-house roles provide more stability and long-term growth opportunities
• Germany vs. Other Markets: Germany has a strong economy and established advertising industry, offering competitive salaries and diverse client opportunities
• Paintgun vs. Other Advertising Agencies: Paintgun's focus on AI-driven creative analysis sets it apart, offering unique learning and growth opportunities

ASSUMPTION: Applicants should consider their career goals and personal preferences when comparing similar roles and companies.

📝 Sample Projects

• Developing a data-driven creative strategy for a leading e-commerce brand's social media advertising campaign
• Collaborating with a cross-functional team to produce and refine ad creatives for a user acquisition campaign targeting a specific demographic
• Analyzing performance data to optimize ad concepts and improve engagement for a B2B client's LinkedIn advertising campaign

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Ad Creative Strategist (Freelance) may encounter in this role.

❓ Key Questions to Ask During Interview

• How does Paintgun's AI-driven creative analysis approach differ from other advertising agencies?
• What are the most challenging aspects of working on multiple client projects simultaneously?
• How does Paintgun support the professional growth and development of its freelance team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Paintgun ensure a positive work-life balance for its remote team members?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates interest in the role and company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best ad creative work and explaining your strategic approach
• Follow up with Paintgun one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.