🔹 Job Title: Assistant Director, Middle & Large Business Marketing
🔹 Company: The Hartford
🔹 Location: Hartford, CT (Telecommute)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (with telecommuting flexibility)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the insurance industry, with a focus on property and casualty (P&C) insurance. The ideal candidate will have experience in marketing or communications, with a proven track record of driving business growth through effective marketing strategies.
✅ Developing and executing marketing strategies that promote middle and large business products and services to internal and external audiences
✅ Managing marketing campaigns across various channels and platforms, including email, web, social media, and events
✅ Collaborating with cross-functional teams, including business SMEs, to create compelling marketing content
✅ Analyzing campaign performance and providing data-driven recommendations for future marketing initiatives
✅ Supporting field leadership and underwriters in their interactions with distribution partners and customers by uncovering areas of opportunity for marketing support
✅ Redefining field marketing approaches, including support for executive sponsor programs and Middle Market Underwriting Centers (MMUC)
ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple projects and deadlines effectively. The ideal candidate will be highly organized, with a keen attention to detail and a strategic mindset.
Education: Bachelor’s degree required
Experience: 8+ years of marketing or communication experience, ideally with a P&C insurance background
Required Skills:
Preferred Skills:
ASSUMPTION: While a P&C insurance background is preferred, candidates with relevant marketing experience in other industries may also be considered. Bilingual or multilingual skills would be an asset in this role, given the diverse customer base of The Hartford.
Salary Range: $102,800 - $154,200 (based on market analysis and company policy)
Benefits:
Working Hours: Full-time, with flexible work arrangements available
ASSUMPTION: The salary range provided is primarily based on market analysis, and actual base pay may vary based on performance, proficiency, and demonstration of required competencies. The total compensation package for employees includes base pay, short-term and annual bonuses, long-term incentives, and on-the-spot recognition.
Industry: Financial Services, with a focus on property and casualty (P&C) insurance
Company Size: 10,001+ employees, with a large presence in the Hartford, CT area
Founded: 1810, with a rich history of innovation and customer focus
Company Description:
Company Specialties:
Company Website: www.thehartford.com
ASSUMPTION: The Hartford is a well-established insurance company with a strong commitment to its customers and employees. The company offers a comprehensive benefits package and a supportive work environment.
Career Level: Mid-level marketing professional with the opportunity for growth and advancement
Reporting Structure: Reports to the AVP of Marketing & Communications for Middle & Large Business
Work Arrangement: On-site, with telecommuting flexibility
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the marketing department and across other business units at The Hartford.
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 690 Asylum Avenue, Hartford, CT 06155, US
Geographic Context:
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The Hartford’s corporate headquarters offers a modern, collaborative work environment with ample opportunities for professional growth and development. The location in Hartford, CT provides easy access to a wide range of cultural, recreational, and transportation options.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, campaign management, insurance industry, P&C insurance, Hartford, CT, collaboration, communication, data-driven decision-making
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have a strong background in marketing and a proven track record of driving business growth through effective marketing strategies.
ASSUMPTION: The ideal candidate will have experience with Microsoft Office and marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for The Hartford, with a commitment to the company’s mission and values, as well as a willingness to collaborate and adapt in a fast-paced, dynamic work environment.
ASSUMPTION: The ideal candidate for this role will be able to manage multiple projects and deadlines effectively, collaborate with cross-functional teams, and adapt to changes in marketing strategies and priorities.
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on middle and large business products and services, as well as its requirement for a strong understanding of the insurance industry, sets it apart from other marketing roles.
ASSUMPTION: The ideal candidate for this role will have experience managing marketing campaigns, analyzing campaign performance, and collaborating with cross-functional teams to create compelling marketing content.
ASSUMPTION: The ideal candidate for this role will be curious and engaged, with a strong desire to understand the company’s priorities, marketing strategy, and opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.