📌 Core Information
🔹 Job Title: Ad Ops Campaign Specialist
🔹 Company: Overwolf
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Ad Operations
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Leading campaign setup, management, optimization, and reporting across Overwolf's platform
- Collaborating with various teams to ensure successful campaign delivery from kickoff to billing
- Monitoring pacing and performance, optimizing delivery, and troubleshooting issues in real-time
- Forecasting inventory availability and flagging delivery risks early
- Working in the U.S. East Coast time zone
ASSUMPTION: The role requires a strong focus on detail and problem-solving skills, as well as the ability to work independently in a fast-paced setting.
📋 Key Responsibilities
✅ Own, set up, and manage video, display, and custom ad campaigns across Overwolf and partner platforms
✅ Monitor pacing and performance, optimize delivery, and troubleshoot issues in real-time
✅ Forecast inventory availability and flag delivery risks early
✅ QA creatives and tags to ensure proper execution and measurement
✅ Implement targeting, tracking, and measurement tools (e.g., DCM, IAS, DV)
✅ Generate reports, insights, and screenshots for internal and external stakeholders
✅ Collaborate with Account Management, Product, and Demand teams to ensure smooth execution
ASSUMPTION: The role may require occasional weekend work or on-call duties to ensure campaign performance and troubleshoot any issues that may arise.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline) or equivalent experience
Experience: 2+ years in ad ops (video & display) with GAM, Aniview, SSPs, DSPs (e.g., TTD, Magnite)
Required Skills:
- Strong grasp of ad specs, tagging, and execution of direct and programmatic delivery
- Excellent troubleshooting skills and sharp attention to detail
- Proficient in Excel, Google Sheets, and reporting tools
- Familiar with HTML, CSS, JavaScript, and GAM custom templates
- Experience with DMPs e.g, ArcSpan, Permutive, Audigent
- Familiar with GAM first-party and third-party targeting
- Knowledge of advertising industry standards such as VAST /VPAID, RTB, GDPR, IVT, Brand safety etc.
- Team player who works well independently in a fast-paced setting
Preferred Skills:
- Experience with GAM 360, Aniview
- Understanding of using LiveRamp ATS and clean rooms for programmatic and direct campaigns
- Experience working and collaborating with global and regional teams
- Familiarity with gaming and PC apps
ASSUMPTION: Candidates with experience in gaming and PC apps may have a competitive advantage, as they will have a better understanding of the platform and target audience.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (Based on industry standards for a mid-level Ad Ops role in the UK)
Benefits:
- Competitive benefits package
- Flexible working hours
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with occasional weekend work or on-call duties as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Ad Ops role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: Small (11-50 employees)
Founded: 2011
Company Description:
- Overwolf is a gaming technology company that creates new revenue streams for game developers and publishers via monetising community-led servers.
- The company specializes in gaming payments and has a strong presence in the gaming industry.
- Overwolf offers a competitive benefits package and opportunities for professional growth and development.
Company Specialties:
- Gaming payments
- Monetisation strategies for game developers and publishers
- Community-led server monetisation
Company Website: overwolf.com
ASSUMPTION: Overwolf's focus on gaming payments and community-led server monetisation may require candidates to have some familiarity with the gaming industry and its unique monetisation challenges.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Ad Ops Campaign Specialist will report directly to the Ad Operations Manager and work closely with various teams, including Account Management, Product, and Demand.
Work Arrangement: Remote (Telecommute), with a requirement to work in the U.S. East Coast time zone
Growth Opportunities:
- Potential career progression into senior or management roles within the Ad Operations team
- Opportunities to work on high-impact campaigns and drive significant revenue growth for the company
- Chance to gain experience working with global and regional teams, fostering international collaboration and communication skills
ASSUMPTION: The role's focus on campaign management and optimisation may provide opportunities for career progression into more senior or strategic roles within the Ad Operations team.
🌍 Location & Work Environment
Office Type: Remote (Telecommute)
Office Location(s): United Kingdom
Geographic Context:
- The United Kingdom has a vibrant gaming industry, with a strong presence of game developers and publishers.
- The remote work arrangement allows for greater flexibility and work-life balance.
- The U.S. East Coast time zone requirement may necessitate some overlap with U.S. business hours.
Work Schedule: Full-time (40 hours per week), with occasional weekend work or on-call duties as needed
ASSUMPTION: The remote work arrangement may require candidates to have strong self-motivation, time management, and communication skills to ensure successful campaign execution and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Ad Operations Manager and/or other team members
Key Assessment Areas:
- Technical skills and knowledge of ad operations processes
- Problem-solving and troubleshooting abilities
- Attention to detail and quality assurance skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on ad operations, campaign management, and troubleshooting
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for gaming and ad operations
- Prepare for the technical assessment or case study by brushing up on your knowledge of ad operations tools and processes
ATS Keywords: Ad Ops, Campaign Management, Optimization, Reporting, Troubleshooting, Excel, Google Sheets, HTML, CSS, JavaScript, GAM, DMPs, VAST, VPAID, RTB, GDPR
ASSUMPTION: The interview process may include a technical assessment or case study to evaluate the candidate's practical skills and knowledge of ad operations processes.
🛠️ Tools & Technologies
- GAM (Google Ad Manager)
- Aniview
- SSPs (Supply-Side Platforms)
- DSPs (Demand-Side Platforms) e.g., TTD, Magnite
- DCM (DoubleClick for Publishers)
- IAS (Integral Ad Science)
- DV (DoubleVerify)
- Excel, Google Sheets
- HTML, CSS, JavaScript
- DMPs (Data Management Platforms) e.g., ArcSpan, Permutive, Audigent
ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and technology
- Collaboration and teamwork
- Innovation and continuous learning
- Customer focus and excellence
Work Style:
- Fast-paced and dynamic environment
- Strong focus on detail and quality assurance
- Collaborative and cross-functional teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a passion for gaming and technology, and a strong understanding of the gaming industry?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a strong attention to detail and a commitment to quality assurance in your work?
ASSUMPTION: Candidates who are passionate about gaming and technology, and have a strong understanding of the gaming industry, may be better suited to this role and Overwolf's company culture.
⚠️ Potential Challenges
- Occasional weekend work or on-call duties to ensure campaign performance and troubleshoot any issues that may arise
- Working in the U.S. East Coast time zone, which may require some overlap with U.S. business hours
- Keeping up with the fast-paced and dynamic nature of the gaming industry and ad operations processes
- Managing multiple campaigns and stakeholders simultaneously, requiring strong organisational skills and time management
ASSUMPTION: The role's focus on campaign management and optimisation may present challenges in terms of workload and time management, as well as the need to adapt to the fast-paced nature of the gaming industry.
📈 Similar Roles Comparison
- This role is similar to other Ad Ops Campaign Specialist or Ad Operations Manager positions, but may have a stronger focus on gaming and PC apps
- Candidates with experience in gaming and PC apps may have a competitive advantage in this role
- Career progression in this role may lead to senior or management positions within the Ad Operations team
ASSUMPTION: The role's focus on gaming and PC apps may set it apart from other Ad Ops Campaign Specialist or Ad Operations Manager positions, and candidates with relevant experience may have a competitive advantage.
📝 Sample Projects
- Managing a high-impact gaming campaign, optimising delivery, and driving significant revenue growth for the company
- Collaborating with global and regional teams to ensure smooth campaign execution and delivery
- Troubleshooting campaign issues in real-time, ensuring proper execution and measurement, and generating reports for stakeholders
ASSUMPTION: The role's focus on campaign management and optimisation may provide opportunities to work on high-impact campaigns and drive significant revenue growth for the company.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the broader Ad Operations team and the company's overall goals?
- What opportunities are there for professional growth and development within the Ad Operations team?
- How does the company support work-life balance for remote employees?
- What is the company's approach to innovation and continuous learning in the gaming industry?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company, and demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in ad operations, campaign management, and troubleshooting
- Prepare for the technical assessment or case study by brushing up on your knowledge of ad operations tools and processes
- Follow up with the Hiring Manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
