Admissions & Marketing Director

📌 Core Information

🔹 Job Title: Admissions & Marketing Director

🔹 Company: PACS

🔹 Location: Hillsboro Post Acute, United States

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the admissions process to ensure a positive experience for residents, families, and supporting staff.
• Planning, directing, and monitoring the daily operations of the Admissions Department to meet budgeted resident census goals.
• Collaborating with leaders of other facility departments to enhance the admissions experience and facilitate timely communication.
• Overseeing patient bed assignments, maintaining accurate bed availability records, and coordinating with the Director of Nursing and/or Case Manager for appropriate admissions.
• Initiating, nurturing, and maintaining contacts with physicians, social workers, and discharge planners to maximize referrals and facilitate admissions.

ASSUMPTION: This role requires a high level of organizational skills, strong communication abilities, and the capacity to work collaboratively with various departments to ensure smooth admissions processes and positive resident experiences.

📋 Key Responsibilities

✅ Manage the admissions process efficiently, ensuring a positive experience for residents, families, and supporting staff.

✅ Plan, direct, and monitor the daily operations of the Admissions Department to meet budgeted resident census goals.

✅ Collaborate with leaders of other facility departments to enhance the admissions experience and facilitate timely communication.

✅ Oversee patient bed assignments, maintain accurate bed availability records, and coordinate with the Director of Nursing and/or Case Manager for appropriate admissions.

✅ Initiate, nurture, and maintain contacts with physicians, social workers, and discharge planners to maximize referrals and facilitate admissions.

✅ Attend daily stand-up meetings and maintain confidentiality of all resident care information, including protected health information.

✅ Assist in planning and execution of outreach events such as on-site facility health fairs, educational programs, and other promotional events designed to attract hospital discharge planners, physicians, and other key persons to the facility.

✅ Update job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to ensure the smooth operation of the admissions process and the comfort of residents and their families.

🎯 Required Qualifications

Education: A high school diploma or GED is required. A Bachelor's Degree in healthcare or a related field is preferred.

Experience: Two years of admissions experience is preferred.

Required Skills:

• Proven admissions management experience.
• Strong communication and interpersonal skills.
• Excellent organizational skills and attention to detail.
• Ability to work collaboratively with various departments and stakeholders.
• Proficiency in Microsoft Suite products.
• Familiarity with Standard Precautions, Exposure Control Plan, Fire Drill, and Evacuation Procedures.
• Ability to maintain confidentiality of resident care information, including protected health information.

Preferred Skills:

• LVN or RN license.
• Experience in healthcare marketing or a related field.
• Bilingual or multilingual skills.

ASSUMPTION: Candidates with relevant experience in admissions, healthcare, or a related field, along with strong organizational and communication skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $60,000 and $80,000 per year, based on industry standards for similar roles, experience levels, and locations. This estimate may vary depending on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Paid time off, including vacation, sick leave, and holidays.
• Employee assistance program.
• Professional development opportunities.

Working Hours: This is a full-time position, typically working 40 hours per week, with the possibility of occasional overtime or on-call responsibilities. The work schedule may include evenings, weekends, and holidays as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure. Benefits may be subject to change and are based on the company's current offerings.

📌 Applicant Insights

🔍 Company Context

Industry: PACS operates in the IT Services and IT Consulting industry, providing technology solutions and services to various clients.

Company Size: PACS is a large organization with over 10,000 employees, offering ample opportunities for growth and collaboration.

Founded: The founding date and history of PACS are not specified in the provided data.

Company Description:

• PACS focuses on delivering innovative technology solutions and services to its clients.
• The company prioritizes customer satisfaction and strives to build strong, lasting relationships with its clients.
• PACS offers a dynamic work environment that encourages professional growth and development.

Company Specialties:

• IT Services and Consulting.
• Technology Solutions.
• Customer Satisfaction.

Company Website: http://pacs.co.in

ASSUMPTION: PACS is a well-established organization in the IT Services and IT Consulting industry, with a strong focus on customer satisfaction and employee growth.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic planning, operational execution, and team leadership.

Reporting Structure: The Admissions & Marketing Director reports directly to the facility's leadership team and may oversee admissions staff and coordinate with other department heads.

Work Arrangement: This is an on-site, full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as needed.

Growth Opportunities:

• Advancement to senior leadership or management roles within the admissions or marketing departments.
• Expansion of responsibilities to include additional facilities or regions.
• Development of expertise in healthcare admissions, marketing, or related fields.

ASSUMPTION: This role offers opportunities for professional growth and development within the admissions and marketing fields, as well as potential advancement to senior leadership positions.

🌍 Location & Work Environment

Office Type: The work environment is primarily on-site at the Hillsboro Post Acute facility, with the possibility of occasional travel to other facilities or events.

Office Location(s): Hillsboro Post Acute, United States

Geographic Context:

• The facility is located in the United States, with specific details about the location not provided in the given data.
• The work environment is primarily on-site, with the possibility of occasional travel to other facilities or events.
• The facility operates within the healthcare industry, providing services to residents and their families.

Work Schedule: The work schedule is typically 40 hours per week, with the possibility of occasional overtime or on-call responsibilities. The schedule may include evenings, weekends, and holidays as needed.

ASSUMPTION: The work environment is primarily on-site at the Hillsboro Post Acute facility, with a focus on providing high-quality care and services to residents and their families.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-person or virtual interview with the facility's leadership team.
• Background check and reference verification.
• Job offer and onboarding.

Key Assessment Areas:

• Admissions management experience and skills.
• Communication and interpersonal abilities.
• Organizational skills and attention to detail.
• Collaboration and teamwork capabilities.
• Problem-solving and adaptability.

Application Tips:

• Highlight relevant admissions management experience and skills in your resume and cover letter.
• Demonstrate your ability to work collaboratively with various departments and stakeholders.
• Showcase your strong communication and organizational skills, as well as your adaptability and problem-solving abilities.
• Tailor your application materials to emphasize your fit for the role and the company's mission and values.

ATS Keywords: Admissions Management, Marketing, Patient Screening, Communication, Collaboration, Insurance Verification, Record Keeping, Customer Service, Problem Solving, Organizational Skills, Microsoft Suite Proficiency, Confidentiality, Event Planning, Educational Outreach, Team Leadership, Regulatory Compliance

ASSUMPTION: The application process for this role may vary depending on the company's specific hiring practices and the volume of applicants. It is essential to monitor the company's career portal or job posting for updates and follow any provided instructions.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint, Outlook)
• Admissions and healthcare-specific software (e.g., electronic health records, patient management systems)
• Communication and collaboration tools (e.g., email, instant messaging, video conferencing)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the facility and the company's technology infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Customer Satisfaction
• Innovation
• Collaboration
• Professional Growth

Work Style:

• Adaptable and flexible, with the ability to work in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to work collaboratively with various departments and stakeholders.
• Organized and detail-oriented, with the ability to manage multiple tasks and priorities effectively.

Self-Assessment Questions:

• Do you have experience managing admissions processes in a healthcare setting?
• Are you comfortable working collaboratively with various departments and stakeholders to ensure smooth admissions processes and positive resident experiences?
• Do you possess strong communication and organizational skills, as well as the ability to adapt and problem-solve in a dynamic work environment?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style, as well as relevant experience and skills, will be well-suited for this role.

⚠️ Potential Challenges

• Managing the admissions process efficiently while ensuring a positive experience for residents, families, and supporting staff.
• Collaborating effectively with various departments and stakeholders to enhance the admissions experience and facilitate timely communication.
• Adapting to the dynamic nature of the healthcare industry and responding to changes in regulations, policies, or resident needs.
• Maintaining confidentiality of all resident care information, including protected health information, in accordance with relevant laws and regulations.

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the admissions and marketing fields, as well as potential advancement to senior leadership positions.

📈 Similar Roles Comparison

• Admissions & Marketing Director vs. Admissions Manager: The Director role may involve additional strategic planning, operational oversight, and team leadership responsibilities compared to the Manager role.
• Admissions & Marketing Director vs. Marketing Manager: The Director role may focus more on admissions management and healthcare-specific marketing, while the Marketing Manager role may have a broader focus on corporate or product marketing.
• Career Path: Admissions & Marketing Director roles may offer opportunities for advancement to senior leadership or management positions within the admissions or marketing departments, or expansion of responsibilities to include additional facilities or regions.

ASSUMPTION: The specific responsibilities and requirements of Admissions & Marketing Director roles may vary depending on the organization's size, structure, and industry focus.

📝 Sample Projects

• Implementing a new admissions management software system to streamline processes and improve resident experiences.
• Developing and executing a targeted marketing campaign to attract hospital discharge planners, physicians, and other key persons to the facility.
• Collaborating with the Director of Nursing and/or Case Manager to ensure appropriate admissions and enhance the overall quality of care provided to residents.

ASSUMPTION: Sample projects for this role may vary depending on the specific needs of the facility and the company's strategic priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current admissions process and any areas where you see opportunities for improvement?
• How do you collaborate with other departments and stakeholders to enhance the admissions experience and facilitate timely communication?
• What strategies do you use to maintain the confidentiality of resident care information, including protected health information?
• How do you adapt to the dynamic nature of the healthcare industry and respond to changes in regulations, policies, or resident needs?
• What opportunities are there for professional growth and development within the admissions and marketing fields, as well as potential advancement to senior leadership positions?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission, values, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant admissions management experience and skills, as well as your fit for the role and the company's mission and values.
• Prepare for the interview by researching the company, reviewing the job description, and practicing common interview questions and your responses.
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.