Adoption Marketing Manager

📌 Core Information

🔹 Job Title: Adoption Marketing Manager

🔹 Company: Fusion92

🔹 Location: United States (Illinois, Texas, Colorado, Michigan)

🔹 Job Type: Full-time, Hybrid (Illinois, Michigan) or Remote (Texas, Colorado)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Illinois, Michigan) or Fully Remote (Texas, Colorado)

🚀 Job Overview

Key aspects of this role include:

• Strategic and executional leadership in driving consumer and small business usage and adoption of Fiserv’s digital banking solutions.
• Development and execution of multi-channel B2C and B2B marketing campaigns across Fiserv’s financial institution clients.
• Close collaboration with internal teams and financial institution clients to promote adoption and engagement.
• Expertise in marketing strategy, digital campaign development, analytical reporting, and content creation.

ASSUMPTION: This role requires a strong background in both B2B and B2C/SMB marketing, with a focus on digital channels and a proven ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Lead development and execution of multi-channel B2C and B2B marketing campaigns across Fiserv’s financial institution clients.

✅ Support consumer and banker education by creating strategic, measurable toolkits, email programs, webinars, and client-facing resources.

✅ Serve as a client-facing marketing consultant, guiding FI partners through adoption strategies and presenting campaign performance and insights.

✅ Manage campaign planning, deployment, and measurement using tools like Salesforce Marketing Cloud, eCRM, and Impact Marketing Portal.

✅ Collaborate with internal stakeholders including Adoption Marketing, Product Marketing, Sales, Analytics, and Creative teams, as well as external vendors and partners.

✅ Track campaign performance, create reports, and align insights with KPIs, ROI, and business growth metrics.

✅ Ensure timely execution of projects using agile tools such as Jira and WorkFront.

✅ Serve as a subject matter expert and trusted advisor to clients and internal stakeholders.

✅ Contribute to the strategic development of client engagement efforts, including newsletters, webinar series, and email campaigns.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and client engagement, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 6+ years in marketing, account management, or consulting, ideally with financial services or fintech clients.

Required Skills:

• Proven experience in developing and executing both B2C and B2B marketing campaigns.
• Strong digital marketing and content creation skills across email, social, video, and web channels.
• Familiarity with Salesforce Marketing Cloud, On24, WebEx, HighSpot, and analytics tools like Google Analytics.
• Ability to translate marketing metrics into actionable business insights.
• Expertise in project management and multi-tasking across several active initiatives.
• Excellent communication and presentation skills (both live and virtual).
• Strong independent work ethic with a collaborative team approach.

Preferred Skills:

• Experience with agile tools such as Jira and WorkFront.
• Familiarity with Fiserv’s digital banking solutions.

ASSUMPTION: Candidates with experience in financial services or fintech, as well as those with a strong background in digital marketing and project management, are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $70,000 to $90,000 per year. Final salary will depend on factors such as location, years of experience, education, internal pay structure, and other contributing factors.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week. Hybrid roles (Illinois, Michigan) require both in-office and remote work, while fully remote roles (Texas, Colorado) can be performed entirely from home.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 6+ years of experience. Benefits may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. Fusion92 specializes in marketing transformation, helping clients unlock growth through data-driven strategies and innovative solutions.

Company Size: 201-500 employees. As a mid-sized company, Fusion92 offers a collaborative work environment with opportunities for growth and innovation.

Founded: 1999. Fusion92 has over two decades of experience in marketing services, with a strong focus on digital transformation and data-driven strategies.

Company Description:

• Fusion92 is a marketing transformation partner that redefines how marketing fuels business growth.
• The company combines business consulting, data science, and marketing services to deliver creative, technology-enabled solutions.
• Fusion92 operates with a culture of curiosity, fearlessness, teamwork, and leadership, driving measurable impact for clients.

Company Specialties:

• Internet Marketing
• PPC
• SEO
• Email Marketing
• Web Development
• Video Production
• Social Media Marketing
• Integrated Campaigns
• Innovation
• Digital Media
• Data
• Technology
• Offline-to-Online solutions
• Full-Scale Creative
• Broadcast TV
• Web3
• Activation
• Strategy
• Marketing Transformation
• Performance Marketing
• Marketing Services
• Shopper Technology
• e-Comm Marketing
• Data Science
• AI
• Content Management
• Media Activation
• Conversion Rate Optimization
• Brand Strategy
• Integrated Communications Strategy
• Retail Marketing Solutions
• Managed Media Services
• Consulting
• Data Modeling
• Artificial Intelligence
• Digital Transformation
• Growth Consulting
• Content Management System
• Healthcare Marketing
• Finance Marketing
• Retail Marketing
• and Technology Marketing

Company Website: http://www.fusion92.com

ASSUMPTION: Fusion92's diverse range of specialties and expertise allows it to offer comprehensive marketing solutions to clients across various industries.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience in marketing, with a focus on digital channels and campaign development.

Reporting Structure: This role reports directly to the Head of Adoption Marketing within the Fiserv Consulting division.

Work Arrangement: Hybrid (Illinois, Michigan) or fully remote (Texas, Colorado). Hybrid roles require a balance of in-office and remote work, while fully remote roles can be performed entirely from home.

Growth Opportunities:

• Potential advancement to a senior marketing role or management position within the Fiserv Consulting division.
• Opportunities to work on diverse projects and gain experience in various aspects of marketing.
• Access to professional development opportunities, such as training and workshops.

ASSUMPTION: This role offers opportunities for growth and advancement within the Fiserv Consulting division, as well as the chance to work on a variety of marketing projects and campaigns.

🌍 Location & Work Environment

Office Type: Fusion92 has offices in Chicago, Detroit, Austin, and Denver. Hybrid roles require a balance of in-office and remote work, while fully remote roles can be performed entirely from home.

Office Location(s): 222 Merchandise Mart Plaza, Suite 2200, Chicago, Illinois 60654, US; 555 Madison Ave., New York, NY 10022, US; 38505 Country Club Drive, Farmington Hills, MI 48331, US

Geographic Context:

• Illinois: Chicago is a major city with a diverse economy and a thriving marketing industry.
• Texas: Austin is a growing tech hub with a strong job market and a high quality of life.
• Colorado: Denver is a vibrant city with a strong job market and numerous outdoor recreation opportunities.
• Michigan: Detroit is a major city with a diverse economy and a strong automotive industry.

Work Schedule: Full-time, typically 40 hours per week. Hybrid roles require a balance of in-office and remote work, while fully remote roles can be performed entirely from home.

ASSUMPTION: The geographic context of this role allows for a high quality of life and numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview to discuss past experiences and problem-solving skills.
• Final interview with the hiring manager to discuss the role in more detail and answer any questions.

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management and organizational skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Fusion92's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your experience with B2B and B2C marketing campaigns, as well as your familiarity with digital marketing tools and analytics.
• Demonstrate your ability to manage multiple projects simultaneously and translate marketing metrics into actionable insights.

ATS Keywords: Marketing Strategy, B2B Marketing, B2C Marketing, Digital Campaign Development, Analytical Reporting, Content Creation, Client Engagement, Project Management, Communication Skills, Presentation Skills, Collaboration, Agile Methodologies, Salesforce Marketing Cloud, Google Analytics, Email Marketing, Webinars

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing expertise, problem-solving skills, and cultural fit with Fusion92's core values.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• On24
• WebEx
• HighSpot
• Google Analytics
• Jira
• WorkFront
• eCRM
• Impact Marketing Portal

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Curiosity: Fusion92 values curiosity and encourages employees to ask questions, explore new ideas, and challenge the status quo.
• Fearlessness: The company promotes a culture of fearlessness, empowering employees to take risks and innovate.
• Teamwork: Fusion92 emphasizes collaboration and teamwork, fostering a supportive and inclusive work environment.
• Leadership: The company encourages employees to take on leadership roles and drive change within the organization.

Work Style:

• Fusion92 offers a flexible work environment, with hybrid and fully remote options available.
• The company values a strong work-life balance and offers numerous benefits and perks to support employee well-being.
• Fusion92 fosters a culture of continuous learning and professional development.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that requires strong organizational skills and the ability to manage multiple projects simultaneously?
• Are you comfortable working with a diverse range of stakeholders, including clients and internal teams?
• Do you possess strong communication and presentation skills, with the ability to translate complex marketing metrics into actionable insights?
• Are you curious and open to learning new tools and technologies as needed?
• Do you align with Fusion92's core values of curiosity, fearlessness, teamwork, and leadership?

ASSUMPTION: Candidates who are a strong cultural fit with Fusion92's core values and work style are likely to be the most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously may require strong organizational skills and the ability to prioritize effectively.
• Working with a diverse range of stakeholders, including clients and internal teams, may require strong communication and interpersonal skills.
• Keeping up with the latest marketing trends and technologies may require continuous learning and professional development.
• Balancing work-life demands may be challenging, particularly for hybrid roles that require a balance of in-office and remote work.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Campaign Manager role within a marketing agency or consulting firm, with a focus on digital marketing and client engagement.
• However, this role is unique in its focus on driving consumer and small business usage and adoption of Fiserv’s digital banking solutions.
• Career progression in this role may lead to a senior marketing role or management position within the Fiserv Consulting division.

ASSUMPTION: This role offers a unique opportunity to work on a variety of marketing projects and campaigns, with the potential for growth and advancement within the Fiserv Consulting division.

📝 Sample Projects

• Developing and executing a multi-channel B2C marketing campaign to promote Fiserv’s digital banking solutions to consumers.
• Creating a strategic, measurable toolkit to support consumer and banker education on Fiserv’s digital banking solutions.
• Serving as a client-facing marketing consultant, guiding FI partners through adoption strategies and presenting campaign performance and insights.

ASSUMPTION: These sample projects illustrate the range of responsibilities and the diversity of stakeholders that the Adoption Marketing Manager may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role, and how the hybrid/remote work arrangement is managed?
• How does Fusion92 support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fusion92 measure the success of its marketing campaigns, and how is this role expected to contribute to that process?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the expectations and demands of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B and B2C marketing campaigns, digital marketing tools, and analytical reporting.
• Prepare for your interviews by researching Fusion92's core values and work style, and practicing your responses to common marketing and behavioral interview questions.
• Follow up with the hiring manager within one week of your final interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.