Ads Campaign Specialist, German, Amazon

📌 Core Information

🔹 Job Title: Ads Campaign Specialist, German, Amazon

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Advertising

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Onboarding and optimizing advertising campaigns for new and existing clients
• Providing 1:1 education and support to advertisers
• Analyzing campaign performance and making data-driven optimizations
• Collaborating with internal teams to improve advertiser experience
• Managing a portfolio of Standard and High Value advertiser accounts

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively interact with global clients and internal stakeholders. A solid understanding of online advertising, particularly programmatic advertising, is essential for success in this position.

📋 Key Responsibilities

✅ Provide Onboarding and Optimization support through 1:1 education and online trainings, along with setting up and optimizing campaigns for new and existing Advertisers

✅ Understand Performance Advertising and uses various tools and techniques to fix campaign set-up with a focus on improving and managing campaign performance and provide related campaign optimization support

✅ Provide input to improvise existing standard work instructions (SOPs) and ensures no deviations from the standard operating procedures

✅ Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers

✅ Open for communication via, phone, chat with internal and external stakeholders as customers

✅ Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program

✅ Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary. Flawlessly executing end-to-end ad-optimization, liaising with key internal and external stakeholders

✅ Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns

✅ Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience

✅ Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products

✅ Mentor new joiners and bring them up to speed with regards to program and process

ASSUMPTION: This role requires a high degree of multitasking, as the specialist will be assisting multiple advertisers with different issues simultaneously. Strong problem-solving skills and the ability to work effectively under tight deadlines are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor’s or Post graduate Degree (MBA) degree in Digital Marketing or related streams

Experience: 2+ years of programmatic advertising experience

Required Skills:

• Advanced German language skills (minimum B2.2 or above)
• Experience with Excel
• Experience analyzing data and best practices to assess performance drivers
• Experience in omni-channel marketing, search engine marketing or search engine optimization
• Strong verbal and written communication skills
• Advanced computer literacy especially in Microsoft Office applications – Excel, Access, Word and PowerPoint
• Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule
• Desire to work in a fast-paced, challenging and ambiguous environment
• An organized approach and a real team player who is willing to roll up sleeves.

Preferred Skills:

• Experience in e-commerce or online advertising
• MBA in Digital Advertising or other related Master's degree
• Experience in e-commerce, retail, Sales & Marketing or advertising
• Passion for online advertising and a track record of delivering outstanding results
• Experience interpreting data and making business recommendations
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Experience in data analysis, either professional experience or through your education
• Google Ad Words / Bing Ads certification will be added benefit
• Advanced computer literacy especially in Microsoft Excel and SQL
• Experience in tools such as Salesforce is an advantage.

ASSUMPTION: While not explicitly stated, a strong understanding of the German language is crucial for this role, as the specialist will be working with German-speaking advertisers. Additionally, experience in programmatic advertising is essential for success in this position.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between ₹25,000,000 - ₹35,000,000 per annum, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in the Bengaluru area.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and leave policies
• Maternity and paternity leave
• Employee discounts on Amazon products
• On-site gym and fitness facilities
• Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week, with flexibility for overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Bengaluru area. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,000+ employees

Founded: 1995

Company Description:

• Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon is committed to being Earth's most customer-centric company and provides a wide range of products and services to customers through its online stores and physical retail stores.

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: https://www.amazon.com/

ASSUMPTION: Amazon's large size and extensive resources provide employees with numerous opportunities for growth and development. The company's customer-centric focus drives a strong commitment to innovation and continuous improvement.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Ads Campaign Specialist will report directly to the Advertiser Success Team (AST) Manager and work closely with other team members, as well as internal stakeholders such as the Account Management, Sales & Marketing, and Product teams.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Progression to a Senior Specialist or Team Lead role within the Advertiser Success Team
• Transition to other teams within Amazon Advertising, such as Account Management or Sales
• Opportunities for internal transfers to other departments or business units within Amazon

ASSUMPTION: With Amazon's extensive business operations and commitment to employee development, there are numerous growth opportunities available for motivated and high-performing individuals.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office space with collaborative work areas and private offices for team members

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture
• The city offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, parks, and entertainment options
• Bengaluru has a tropical savanna climate, with warm and humid weather prevailing throughout the year

Work Schedule: Standard office hours, with flexibility for overtime as needed to meet project deadlines

ASSUMPTION: Bengaluru's thriving tech industry and diverse cultural scene make it an attractive location for professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final round interview with the team
• Background check and offer extension

Key Assessment Areas:

• Communication skills, both written and verbal
• Problem-solving abilities
• Data analysis and interpretation skills
• Understanding of online advertising and programmatic advertising
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your proficiency in the German language by including any relevant certifications or experiences
• Prepare for the technical assessment or case study by brushing up on your data analysis and problem-solving skills
• Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
• Practice common interview questions and be ready to provide specific examples of your experiences and achievements

ATS Keywords: Programmatic Advertising, Data Analysis, German Language, Online Advertising, Campaign Optimization, Customer Service, Stakeholder Management, Problem Solving, Team Player, Flexibility, Time Management

ASSUMPTION: The interview process for this role is likely to be competitive, as Amazon is a highly sought-after employer in the tech industry. Applicants should be prepared to demonstrate their skills and qualifications effectively.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Salesforce or similar CRM software
• Programmatic advertising platforms (e.g., Google Ad Manager, The Trade Desk)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the team.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession
• Ownership
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you embody Amazon's leadership principles in your daily work?
• Can you provide an example of a time when you had to manage multiple, competing priorities simultaneously?
• How do you approach learning and staying up-to-date with new tools and technologies in the advertising industry?

ASSUMPTION: Applicants should carefully consider their fit with Amazon's company values and work style, as these factors are crucial for success in the company's dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing global clients with varying time zones and cultural backgrounds
• Keeping up with the latest trends and best practices in the rapidly evolving advertising industry
• Balancing the needs and expectations of multiple stakeholders, including advertisers, internal teams, and senior leadership
• Working in a fast-paced, high-pressure environment with tight deadlines and high expectations
• Adapting to changes in priorities, processes, and tools as the company continues to grow and evolve

ASSUMPTION: These challenges are inherent to working in a dynamic and fast-growing company like Amazon. Applicants should be prepared to navigate these challenges and thrive in a constantly changing environment.

📈 Similar Roles Comparison

• Compared to other advertising roles, this position places a greater emphasis on data analysis and optimization, as well as direct client interaction and support
• The role requires a strong understanding of programmatic advertising and the ability to work effectively with various advertising platforms and tools
• This role offers opportunities for career growth and development within Amazon's extensive advertising operations

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how they align with their career goals and skillset.

📝 Sample Projects

• Developing and implementing a comprehensive onboarding process for new advertisers
• Creating and optimizing campaigns for existing advertisers to improve performance and drive results
• Analyzing campaign data to identify trends and opportunities for optimization and improvement
• Collaborating with internal teams to develop and implement new features and tools for advertisers

ASSUMPTION: These sample projects are not exhaustive and may vary depending on the specific needs of the role and the team. Applicants should be prepared to take on a wide range of projects and initiatives to drive success for advertisers and the business.

❓ Key Questions to Ask During Interview

• Can you describe the typical portfolio of advertisers that this role will manage?
• How does this role collaborate with other teams within Amazon Advertising, such as Account Management and Sales?
• What are the most common challenges faced by advertisers in this region, and how does this role help address them?
• How does this role contribute to Amazon's overall advertising strategy and goals?
• What opportunities are there for professional development and growth within this role and the team?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company, and to assess their fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the technical assessment or case study by brushing up on your data analysis and problem-solving skills
• Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
• Practice common interview questions and be ready to provide specific examples of your experiences and achievements
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.