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Ads Copywriter for Marketing Agency (US-Based, Remote)

Paired
Full-time
Remote
Worldwide
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Ads Copywriter for Marketing Agency (US-Based, Remote)

πŸ”Ή Company: Paired

πŸ”Ή Location: Canada (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: Remote (US-Based)

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting compelling ad copy for digital campaigns across various platforms
  • Collaborating with cross-functional teams to align messaging with campaign goals
  • Optimizing copy based on performance metrics to drive results
  • Staying updated on advertising trends and audience behavior

ASSUMPTION: This role requires strong writing skills, a deep understanding of digital marketing, and the ability to work well within a team. The ideal candidate will have a proven track record of driving results through ad copy.

πŸ“‹ Key Responsibilities

βœ… Write engaging, high-converting ad copy for various digital platforms

βœ… Collaborate with designers, marketers, and strategists to align messaging with campaign goals

βœ… Test, refine, and optimize copy based on performance metrics

βœ… Stay updated on trends in advertising and audience behavior

ASSUMPTION: The core responsibilities of this role revolve around creating persuasive ad copy, working closely with teams to ensure consistent messaging, and continuously improving performance through data-driven optimizations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) writing ad copy that drives results

Required Skills:

  • Excellent writing skills with a strong command of the English language
  • Deep understanding of digital marketing principles
  • Ability to write clearly, concisely, and creatively under tight deadlines
  • Portfolio showcasing relevant work

Preferred Skills:

  • Experience with A/B testing and optimization tools
  • Fluency in additional languages

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio are equally valuable. Fluency in additional languages can be a significant asset in a global marketing role.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $80,000 USD per year (based on experience and performance)

Benefits:

  • Work from anywhere
  • Competitive salary in USD

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles with remote work arrangements. Benefits are limited to work flexibility and competitive salary, as detailed by the company.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Paired is a global staffing and recruiting agency specializing in pairing remote work with top-tier talent. They focus on connecting individuals with great companies looking for specific skill sets.

Company Size: Small (11-50 employees) - This size allows for a more intimate work environment and closer collaboration with teams.

Founded: 2023 - As a relatively new company, Paired offers opportunities for growth and impact on its development.

Company Description:

  • Paired is a leading headhunting agency specializing in sourcing and recruiting top creative and design talent from overseas.
  • They pride themselves on their ability to identify and attract the very best candidates for their clients.
  • Paired takes a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements.

Company Specialties:

  • Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Paired's focus on remote work and global talent makes it an attractive option for those seeking flexible, international career opportunities.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (2-5 years) - This role requires a balance of experience and adaptability, as the candidate will be expected to drive results while also learning and growing within the role.

Reporting Structure: The Ads Copywriter will likely report to a Marketing Manager or similar role, collaborating with cross-functional teams such as design, strategy, and marketing.

Work Arrangement: Remote (US-Based) - This role requires a strong work ethic and self-motivation, as the candidate will be working remotely with a global team.

Growth Opportunities:

  • As Paired grows, there may be opportunities for the Ads Copywriter to take on more responsibilities or move into a management role.
  • Working with a diverse range of clients and industries can provide valuable experience and exposure.

ASSUMPTION: The growth opportunities in this role are tied to Paired's growth as a company and the candidate's ability to demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Remote - The Ads Copywriter will work from home or a location of their choice, with the expectation of being available for virtual meetings and collaboration with the team.

Office Location(s): Canada (Remote) - While the company is based in the United States, this role is open to remote candidates based in Canada.

Geographic Context:

  • Canada offers a high quality of life, universal healthcare, and a multicultural environment.
  • Working remotely allows for a flexible work-life balance and the opportunity to live in various regions within Canada.

Work Schedule: Full-time (40 hours per week, flexible schedule) - The Ads Copywriter is expected to maintain a consistent work schedule, with flexibility for occasional adjustments based on project demands or team needs.

ASSUMPTION: The remote work arrangement offers candidates the opportunity to live and work in Canada while collaborating with a global team based in the United States.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with a recruiter
  • Portfolio review and writing test
  • Final interview with the hiring manager or team

Key Assessment Areas:

  • Writing skills and creativity
  • Understanding of digital marketing principles
  • Ability to work well within a team and collaborate effectively
  • Adaptability and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Include a portfolio showcasing your best ad copy and any relevant marketing campaigns you've worked on.
  • Prepare for the writing test by brushing up on your ad copy skills and familiarizing yourself with the latest trends in digital marketing.

ATS Keywords: Ads Copywriting, Digital Marketing, Creative Writing, Collaboration, Performance Metrics, Trend Analysis, Clear Communication, Conciseness, Creativity, Deadline Management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing skills and relevant experience. Candidates should be prepared to demonstrate their ability to drive results through ad copy and collaborate effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Facebook Ads Manager
  • Instagram Ads
  • Optimization and A/B testing tools (e.g., Google Optimize, Optimizely)

ASSUMPTION: The Ads Copywriter will be expected to have a strong working knowledge of popular digital advertising platforms and tools, as well as the ability to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Global mindset
  • Collaboration and teamwork
  • Adaptability and continuous learning

Work Style:

  • Self-motivated and results-driven
  • Strong communication and teamwork skills
  • Ability to work independently and manage multiple projects

Self-Assessment Questions:

  • Do you have a strong global perspective and experience working with diverse teams?
  • Are you comfortable working remotely and managing your time effectively?
  • Can you demonstrate a proven track record of driving results through ad copy and a strong work ethic?

ASSUMPTION: Paired values candidates who are adaptable, collaborative, and results-driven, with a strong global mindset and a commitment to continuous learning.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a remote work environment
  • Adapting to different client voices and brand guidelines
  • Keeping up with the latest trends and best practices in digital marketing
  • Working effectively with a global team across different time zones

ASSUMPTION: The potential challenges in this role are primarily related to remote work, adaptability, and staying current in a rapidly evolving industry.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional in-house marketing roles, this remote position offers greater flexibility and the opportunity to work with a diverse range of clients and industries.
  • Compared to other remote marketing roles, this position places a strong emphasis on writing skills and creativity, with a focus on driving results through ad copy.
  • Career progression in this role may involve moving into a management or strategic position, as the candidate gains experience and demonstrates strong leadership skills.

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional in-house marketing positions or other remote marketing roles, with a strong focus on writing skills and driving results through ad copy.

πŸ“ Sample Projects

  • Developing a high-converting ad campaign for an e-commerce client, resulting in a 20% increase in sales
  • Creating a series of engaging social media ads for a non-profit organization, driving a 15% increase in donations
  • Optimizing ad copy for a B2B client's Google Ads campaign, leading to a 10% increase in click-through rate and a 5% increase in conversions

ASSUMPTION: The sample projects provided are intended to demonstrate the types of initiatives the Ads Copywriter may be involved in, with a focus on driving results through ad copy and optimizing performance metrics.

❓ Key Questions to Ask During Interview

  • How does Paired support the professional development and growth of its employees?
  • Can you describe the team structure and how the Ads Copywriter role fits within it?
  • How does Paired ensure effective communication and collaboration among remote team members?
  • What are the key performance indicators (KPIs) used to measure the success of the Ads Copywriter's work?
  • How does Paired approach work-life balance for its remote employees?

ASSUMPTION: The key questions to ask during the interview focus on professional growth, team structure, communication, performance metrics, and work-life balance, providing insight into the company's culture and support for remote employees.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare a portfolio showcasing your best ad copy and any relevant marketing campaigns you've worked on.
  • Brush up on your ad copy skills and familiarize yourself with the latest trends in digital marketing for the writing test.
  • Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.