Ads Copywriter for Marketing Agency (US-Based, Remote)

📌 Core Information

🔹 Job Title: Ads Copywriter for Marketing Agency (US-Based, Remote)

🔹 Company: Paired

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (US-Based)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling ad copy for digital campaigns across various platforms
• Collaborating with cross-functional teams to align messaging with campaign goals
• Optimizing copy based on performance metrics to drive results
• Staying updated on advertising trends and audience behavior

ASSUMPTION: This role requires strong writing skills, a deep understanding of digital marketing, and the ability to work well within a team. The ideal candidate will have a proven track record of driving results through ad copy.

📋 Key Responsibilities

✅ Write engaging, high-converting ad copy for various digital platforms

✅ Collaborate with designers, marketers, and strategists to align messaging with campaign goals

✅ Test, refine, and optimize copy based on performance metrics

✅ Stay updated on trends in advertising and audience behavior

ASSUMPTION: The core responsibilities of this role revolve around creating persuasive ad copy, working closely with teams to ensure consistent messaging, and continuously improving performance through data-driven optimizations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) writing ad copy that drives results

Required Skills:

• Excellent writing skills with a strong command of the English language
• Deep understanding of digital marketing principles
• Ability to write clearly, concisely, and creatively under tight deadlines
• Portfolio showcasing relevant work

Preferred Skills:

• Experience with A/B testing and optimization tools
• Fluency in additional languages

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio are equally valuable. Fluency in additional languages can be a significant asset in a global marketing role.

💰 Compensation & Benefits

Salary Range: $55,000 - $80,000 USD per year (based on experience and performance)

Benefits:

• Work from anywhere
• Competitive salary in USD

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles with remote work arrangements. Benefits are limited to work flexibility and competitive salary, as detailed by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency specializing in pairing remote work with top-tier talent. They focus on connecting individuals with great companies looking for specific skill sets.

Company Size: Small (11-50 employees) - This size allows for a more intimate work environment and closer collaboration with teams.

Founded: 2023 - As a relatively new company, Paired offers opportunities for growth and impact on its development.

Company Description:

• Paired is a leading headhunting agency specializing in sourcing and recruiting top creative and design talent from overseas.
• They pride themselves on their ability to identify and attract the very best candidates for their clients.
• Paired takes a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements.

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Paired's focus on remote work and global talent makes it an attractive option for those seeking flexible, international career opportunities.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years) - This role requires a balance of experience and adaptability, as the candidate will be expected to drive results while also learning and growing within the role.

Reporting Structure: The Ads Copywriter will likely report to a Marketing Manager or similar role, collaborating with cross-functional teams such as design, strategy, and marketing.

Work Arrangement: Remote (US-Based) - This role requires a strong work ethic and self-motivation, as the candidate will be working remotely with a global team.

Growth Opportunities:

• As Paired grows, there may be opportunities for the Ads Copywriter to take on more responsibilities or move into a management role.
• Working with a diverse range of clients and industries can provide valuable experience and exposure.

ASSUMPTION: The growth opportunities in this role are tied to Paired's growth as a company and the candidate's ability to demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Remote - The Ads Copywriter will work from home or a location of their choice, with the expectation of being available for virtual meetings and collaboration with the team.

Office Location(s): Canada (Remote) - While the company is based in the United States, this role is open to remote candidates based in Canada.

Geographic Context:

• Canada offers a high quality of life, universal healthcare, and a multicultural environment.
• Working remotely allows for a flexible work-life balance and the opportunity to live in various regions within Canada.

Work Schedule: Full-time (40 hours per week, flexible schedule) - The Ads Copywriter is expected to maintain a consistent work schedule, with flexibility for occasional adjustments based on project demands or team needs.

ASSUMPTION: The remote work arrangement offers candidates the opportunity to live and work in Canada while collaborating with a global team based in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a recruiter
• Portfolio review and writing test
• Final interview with the hiring manager or team

Key Assessment Areas:

• Writing skills and creativity
• Understanding of digital marketing principles
• Ability to work well within a team and collaborate effectively
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio showcasing your best ad copy and any relevant marketing campaigns you've worked on.
• Prepare for the writing test by brushing up on your ad copy skills and familiarizing yourself with the latest trends in digital marketing.

ATS Keywords: Ads Copywriting, Digital Marketing, Creative Writing, Collaboration, Performance Metrics, Trend Analysis, Clear Communication, Conciseness, Creativity, Deadline Management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing skills and relevant experience. Candidates should be prepared to demonstrate their ability to drive results through ad copy and collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Instagram Ads
• Optimization and A/B testing tools (e.g., Google Optimize, Optimizely)

ASSUMPTION: The Ads Copywriter will be expected to have a strong working knowledge of popular digital advertising platforms and tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Global mindset
• Collaboration and teamwork
• Adaptability and continuous learning

Work Style:

• Self-motivated and results-driven
• Strong communication and teamwork skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you have a strong global perspective and experience working with diverse teams?
• Are you comfortable working remotely and managing your time effectively?
• Can you demonstrate a proven track record of driving results through ad copy and a strong work ethic?

ASSUMPTION: Paired values candidates who are adaptable, collaborative, and results-driven, with a strong global mindset and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to different client voices and brand guidelines
• Keeping up with the latest trends and best practices in digital marketing
• Working effectively with a global team across different time zones

ASSUMPTION: The potential challenges in this role are primarily related to remote work, adaptability, and staying current in a rapidly evolving industry.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this remote position offers greater flexibility and the opportunity to work with a diverse range of clients and industries.
• Compared to other remote marketing roles, this position places a strong emphasis on writing skills and creativity, with a focus on driving results through ad copy.
• Career progression in this role may involve moving into a management or strategic position, as the candidate gains experience and demonstrates strong leadership skills.

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional in-house marketing positions or other remote marketing roles, with a strong focus on writing skills and driving results through ad copy.

📝 Sample Projects

• Developing a high-converting ad campaign for an e-commerce client, resulting in a 20% increase in sales
• Creating a series of engaging social media ads for a non-profit organization, driving a 15% increase in donations
• Optimizing ad copy for a B2B client's Google Ads campaign, leading to a 10% increase in click-through rate and a 5% increase in conversions

ASSUMPTION: The sample projects provided are intended to demonstrate the types of initiatives the Ads Copywriter may be involved in, with a focus on driving results through ad copy and optimizing performance metrics.

❓ Key Questions to Ask During Interview

• How does Paired support the professional development and growth of its employees?
• Can you describe the team structure and how the Ads Copywriter role fits within it?
• How does Paired ensure effective communication and collaboration among remote team members?
• What are the key performance indicators (KPIs) used to measure the success of the Ads Copywriter's work?
• How does Paired approach work-life balance for its remote employees?

ASSUMPTION: The key questions to ask during the interview focus on professional growth, team structure, communication, performance metrics, and work-life balance, providing insight into the company's culture and support for remote employees.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best ad copy and any relevant marketing campaigns you've worked on.
• Brush up on your ad copy skills and familiarize yourself with the latest trends in digital marketing for the writing test.
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.