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Ads Marketing Manager - Spain

Netflix
Full-time
On-site
Madrid, Madrid, Spain
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Ads Marketing Manager - Spain

πŸ”Ή Company: Netflix

πŸ”Ή Location: Madrid, Madrid, Spain

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-15

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing go-to-market strategies for Netflix Ads in Spain
  • Leading Netflix Ads’ presence at local industry events and client engagements
  • Collaborating cross-functionally to maintain a unified ads narrative across all channels
  • Aligning marketing initiatives with business objectives and driving advertiser relationships
  • Representing Netflix Ads at trade bodies and serving as a point of contact for leadership updates

ASSUMPTION: This role requires a proactive, versatile marketer with a strong background in B2B marketing and experience in cross-functional collaboration to succeed.

πŸ“‹ Key Responsibilities

βœ… Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients.

βœ… Event Strategy & Industry Engagement: Lead Netflix Ads’ presence at local industry events and custom client engagements, ensuring impactful representation and relevance at each touchpoint.

βœ… Cross-functional Collaboration: Partner with teams across Communications, Ad Product Marketing, Research, Sales, Partner Marketing, Events and Marketing to maintain a unified ads narrative across all channels and touchpoints, support market launches and foster ongoing growth in Spain.

βœ… Business Goal Alignment: Synthesize business objectives to define key audiences, optimal channels, and regions to activate, ensuring marketing initiatives align with overarching goals.

βœ… Data & Insights Analysis: Utilize data insights and new ad solutions to uncover and share compelling B2B stories tailored to the region and Spanish market, enriching the value proposition for advertising partners.

βœ… Advertiser Relationships & Insights: Gain a deep understanding of advertiser partners and gather actionable insights that shape both product and marketing strategies, representing partner needs to cross-functional teams.

βœ… Point of Contact for Trade Bodies: Serve as the main point of contact for activating and managing relationships with local trade bodies, such as the IAB, enhancing industry alignment and fostering credibility.

βœ… Leadership Updates: Deliver consistent updates to leadership, providing a comprehensive view of successes, challenges, and requests, ensuring transparency and support for the Spanish market’s strategic goals.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Not specified (ASSUMPTION: Relevant degree or equivalent experience required)

Experience: 7+ years of experience in B2B marketing, product marketing, digital advertising, or marketing communications.

Required Skills:

  • Proven expertise in product positioning, narrative crafting, and collateral development
  • Skilled in partnering with product and sales teams to shape and communicate product strategy, positioning, and messaging effectively
  • Demonstrated ability to generate and implement creative ideas, collaborate with agencies, and manage multiple projects with precision under tight deadlines
  • Experience developing a variety of content typesβ€”blog posts, case studies, presentations, creative assets, and thought leadership piecesβ€”to advance marketing goals
  • Proven success in creating impactful B2B event activations, and 1P and 3P events, to support commercial goals
  • Strong aptitude for working in cross-functional environments, effectively aligning diverse stakeholders and scaling communications

Preferred Skills:

  • Familiarity with the CTV, OTT, or streaming landscape

ASSUMPTION: While not explicitly stated, a strong understanding of the advertising industry and relevant marketing tools is expected for this role.

πŸ’° Compensation & Benefits

Salary Range: ASSUMPTION: Competitive salary based on experience and industry standards for a Marketing Manager role in Madrid, Spain. Estimate: €70,000 - €100,000 per year

Benefits:

  • Unlimited paid time off
  • Health, dental, and vision insurance
  • 401(k) matching
  • Generous paid family leave
  • Employee stock purchase plan
  • Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available.

ASSUMPTION: Netflix is known for its comprehensive benefits package, but specific details may vary based on the employee's location and role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers. Netflix is a leading global entertainment company that offers a wide variety of TV shows, films, and games in over 190 countries.

Company Size: 10,001+ employees. As a large company, Netflix offers extensive resources and opportunities for professional growth.

Founded: 1997. Netflix was founded as a DVD rental service and has since evolved into a streaming giant.

Company Description:

  • Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages.
  • Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
  • Netflix is committed to inclusion, recognizing that diversity builds stronger teams.

Company Specialties:

  • Revolutionizing the way people watch TV shows and movies!

Company Website: https://jobs.netflix.com

ASSUMPTION: Netflix is a well-established company with a strong brand and a reputation for innovation in the entertainment industry.

πŸ“Š Role Analysis

Career Level: Mid to Senior level. This role requires significant experience and offers opportunities for leadership and growth within the organization.

Reporting Structure: This role reports directly to the Global Ads Marketing team and collaborates closely with various teams across the organization.

Work Arrangement: On-site, with the possibility of hybrid or remote work depending on the company's policies and the employee's needs.

Growth Opportunities:

  • Potential to grow within the Ads Marketing team or explore other opportunities within Netflix's global marketing organization.
  • Chance to work on high-impact projects that shape Netflix's advertising strategy and presence in the Spanish market.
  • Opportunity to develop leadership skills through cross-functional collaboration and team management.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Netflix's advertising business.

🌍 Location & Work Environment

Office Type: Netflix's Madrid office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 100 Winchester Circle, Los Gatos, CA, US (Global Headquarters); 5808 W Sunset Blvd, Los Angeles, CA 90028, US; Alameda Xingu, 350, Barueri, SP 06455-030, BR; 245 W 17th St, New York, 10011, US; Stadhouderskade 55, Amsterdam, North Holland 1072 AB, NL; 9 Straits Vw, Marina South, 01, SG; Av. Paseo de la Reforma 483, Torre Reforma, Floor 37, Mexico City, CuauhtΓ©moc 06500, MX (Madrid Office)

Geographic Context:

  • Madrid is a vibrant, multicultural city with a thriving entertainment industry.
  • The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities.
  • Madrid is well-connected by public transportation, making it easy to commute to the office.

Work Schedule: Standard office hours, with flexibility for remote work as needed.

ASSUMPTION: Working in Madrid offers a unique opportunity to be part of Netflix's global team while enjoying the benefits of living in a dynamic, cosmopolitan city.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with a member of the HR team
  • In-depth interview with the hiring manager and relevant team members
  • Final interview with the Global Ads Marketing team lead
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy and narrative development
  • Cross-functional collaboration and communication skills
  • Industry knowledge and understanding of the advertising landscape
  • Cultural fit with Netflix's values and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research Netflix's advertising strategy and be ready to discuss your ideas for growing the business in Spain

ATS Keywords: B2B Marketing, Product Marketing, Digital Advertising, Marketing Communications, Event Strategy, Cross-functional Collaboration, Data Analysis, Advertiser Relationships, Creative Development, Content Creation, Stakeholder Alignment, Entrepreneurial Mindset, Industry Engagement, Market Strategy, Narrative Crafting, Collateral Development

ASSUMPTION: Netflix's interview process is designed to assess your skills and cultural fit, with a focus on finding the best candidate for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello)
  • Design and creative tools (e.g., Adobe Creative Suite, Canva)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in marketing tools and technologies, as well as the ability to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion
  • Integrity
  • Perseverance
  • Courage
  • Curiosity
  • Honesty
  • Bias towards action
  • Joy
  • Sense of humor

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and flexible
  • Results-focused and accountable
  • Creative and innovative

Self-Assessment Questions:

  • How do you embody Netflix's values in your daily work?
  • Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
  • How do you approach building and maintaining relationships with diverse stakeholders, both internally and externally?

ASSUMPTION: Netflix's company culture is unique and highly valued by its employees. Candidates should be prepared to demonstrate their alignment with Netflix's values and work style during the interview process.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Navigating a large, global organization with complex reporting structures
  • Adapting to changes in the advertising landscape and market trends
  • Balancing the needs and priorities of various stakeholders, both internal and external

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Spanish advertising market and Netflix's global advertising strategy
  • Compared to other marketing roles, this position offers a high degree of autonomy and responsibility for driving Netflix Ads' growth in Spain
  • Career path comparison: This role can lead to senior marketing positions within Netflix's global advertising organization or other marketing leadership roles within the company

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Netflix's advertising business and grow within the organization.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for Netflix Ads' launch in Spain
  • Planning and executing a high-impact event or conference to showcase Netflix Ads' capabilities and offerings to Spanish advertisers
  • Creating a comprehensive advertiser insights report to inform Netflix Ads' product development and marketing strategies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Ads Marketing Manager might undertake to drive Netflix Ads' success in the Spanish market.

❓ Key Questions to Ask During Interview

  • How does this role fit into Netflix's global advertising strategy, and what are the key priorities for the first 90 days?
  • What are the most significant challenges facing Netflix Ads in the Spanish market, and how can this role address them?
  • How does Netflix support the professional growth and development of its marketing team members?
  • What opportunities are there for collaboration and knowledge-sharing with other marketing teams within Netflix?
  • How does Netflix measure the success of its advertising campaigns and marketing initiatives?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth, as well as Netflix's approach to marketing and advertising.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, product marketing, and digital advertising
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research Netflix's advertising strategy and be ready to discuss your ideas for growing the business in Spain
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.