Ads Perf Manager I, Growth UK IC

📌 Core Information

🔹 Job Title: Ads Perf Manager I, Growth UK IC

🔹 Company: Amazon

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Serving as the main point of contact for Advertisers, enabling their sales & marketing initiatives via personalized outreach programs.
• Educating Advertisers on Amazon Advertising products and helping analyze campaign performance to meet business goals.
• Optimizing Advertiser accounts by identifying and implementing optimizations to increase efficiency and meet KPIs.
• Collaborating with internal teams to troubleshoot issues, develop solutions, and improve advertiser experience.
• Identifying opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and competitive product gaps.

ASSUMPTION: This role requires a high level of customer interaction and account management skills. The ideal candidate will have experience working with global clients and be comfortable working in a fast-paced, deadline-driven environment.

📋 Key Responsibilities

✅ Serve as the main point of contact for Advertisers, acting as an enabler to their sales & marketing initiatives via 1:1 outreach programs, displaying dedication to delivering first-class service and online advertising solutions.

✅ Educate Advertisers on Amazon Advertising products via 1:1 programs and online trainings, and help analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help Advertisers meet their business goals.

✅ Understand Performance Advertising and use various tools and techniques to fix campaign set-up and provide related campaign optimization support.

✅ Respond promptly and accurately to Advertiser queries and help them resolve issues with regards to their campaigns.

✅ Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience.

✅ Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products.

✅ Take complete ownership for a portfolio of accounts – Standard and High Value Advertisers.

✅ Analyze account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients’ KPIs.

✅ Analyze data trends and create keywords lists, bids, and budget suggestions; gather and analyze data at account/campaign/industry level.

✅ Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.

✅ Work with Account Management, Sales & Marketing, and Product teams to identify and solve issues blocking advertiser performance.

✅ Prepare documents around best practices, SOPs, and framework for innovations.

✅ Mentor new joiners and bring them up to speed with regards to program and process.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to multitask and manage multiple, competing priorities simultaneously.

🎯 Required Qualifications

Education: Bachelor’s or Postgraduate Degree (MBA) degree in Digital Marketing or related streams

Experience: Proven work experience of 4-6 years in sales/marketing efforts (Performed role of an Individual Contributor for 2 years is an advantage)

Required Skills:

• Proven experience managing global clients and owning up their individual performance goals.
• Superior verbal and written communication skills as demonstrated by experience.
• Advanced computer literacy especially in Microsoft Office applications – Excel, Access, Word, and PowerPoint.
• Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule.
• Desire to work in a fast-paced, challenging, and ambiguous environment.
• An organized approach and a real team player who is willing to roll up sleeves.
• Flexible to work in rotational shifts.

Preferred Skills:

• MBA in Digital Advertising or other related Master's degree.
• Experience in e-commerce, retail, sales & marketing, or advertising.
• Passion for online advertising and a track record of delivering outstanding results.
• Experience interpreting data and making business recommendations.
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Experience in data analysis, either professional experience or through your education.
• Google AdWords / Bing Ads certification will be an added benefit.
• Advanced computer literacy especially in Microsoft Excel and SQL.
• Experience in tools such as Salesforce is an advantage.

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, sales, and account management, with a proven track record of driving results and managing global clients.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, Dental, and Vision Insurance
• Retirement Savings Plan
• Employee Stock Purchase Plan
• Generous Paid Time Off
• Maternity and Paternity Leave
• Adoption Assistance
• Education and Career Development Opportunities
• On-site Services (e.g., Gym, Café, Dry Cleaning)
• Discounts on Amazon Products

Working Hours: Full-time (40 hours/week), rotational shifts may be required

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and Amazon's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce & Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1995 (Amazon.com, Inc.)

Company Description:

• Amazon.com, Inc. is a Fortune 500 company based in Seattle, Washington, United States.
• It opened its online retail website in July 1995 and today, stands as one of the world’s largest internet retailers.
• Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
• It operates retail websites in 15 countries, offering millions of products in more than 40 categories worldwide.
• Amazon.com, Inc. operates a diverse set of businesses worldwide, including Retail, third-party marketplaces, eCommerce platforms, web services for developers.

Company Specialties:

• E-commerce
• Retail
• Operations
• and Internet

Company Website: https://www.amazon.com

ASSUMPTION: Amazon.com, Inc. is a well-established, large enterprise with a strong focus on customer-centricity, innovation, and operational excellence.

📊 Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: This role reports directly to the Advertiser Success Team (AST) Manager or similar role within the organization.

Work Arrangement: On-site, with potential rotational shifts

Growth Opportunities:

• Advancement to Senior Specialist or Manager roles within the Advertiser Success Team or related teams.
• Potential career progression into other areas of Amazon's business, such as Sales, Marketing, or Product Management.
• Opportunities to work on high-impact projects and gain exposure to various aspects of Amazon's business.

ASSUMPTION: This role offers strong growth potential within the Advertiser Success Team and Amazon's broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site amenities (e.g., gym, café, dry cleaning)

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its significant presence of information technology companies.
• The city is located in the southern part of India and has a tropical savanna climate.
• Bangalore is well-connected by air, rail, and road networks, with Bengaluru International Airport serving as the primary aviation hub.

Work Schedule: Full-time (40 hours/week), with potential rotational shifts

ASSUMPTION: Bangalore offers a vibrant, multicultural work environment with a strong focus on technology and innovation. The city's tropical savanna climate may require adjustments for individuals not accustomed to hot, humid weather.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Amazon careers website.
• Phone or video screening to assess communication skills and cultural fit.
• Behavioral and situational interviews to evaluate problem-solving skills, customer focus, and adaptability.
• Case study or project presentation to demonstrate analytical skills and strategic thinking.
• Final round interviews with key stakeholders, such as the hiring manager or senior leadership.

Key Assessment Areas:

• Customer focus and communication skills
• Analytical and problem-solving abilities
• Adaptability and resilience in a fast-paced environment
• Strategic thinking and business acumen
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of Amazon's business and the role's responsibilities in your application materials.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research Amazon's company culture and leadership principles to ensure a strong cultural fit.

ATS Keywords: Digital Marketing, Sales, Advertising, Customer Success, Account Management, Optimization, Problem Solving, Data Analysis, Global Clients, Fast-Paced Environment

ASSUMPTION: The application process for this role may be competitive, and candidates should strive to differentiate themselves by highlighting their unique skills, experiences, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint, Access)
• Salesforce or similar CRM platforms
• Google Analytics or similar web analytics tools
• Advertising platforms (e.g., Google AdWords, Bing Ads, Facebook Ads)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Owners Mindset
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Bias for Action
• Frugal
• Earn Trust

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on innovation, continuous improvement, and customer-centricity
• Data-driven decision-making and analytical approach
• Strong emphasis on leadership and ownership

Self-Assessment Questions:

• How do you demonstrate customer obsession in your daily work?
• Can you provide an example of a time when you simplified a complex process or product?
• How do you stay curious and continue learning in a fast-paced environment?
• Describe a time when you took ownership of a project or situation and drove results.
• How do you balance the need for speed with the need for thoroughness and accuracy in your work?

ASSUMPTION: Candidates should carefully consider their alignment with Amazon's company values and work style before applying, as cultural fit is a critical factor in success at Amazon.

⚠️ Potential Challenges

• Managing multiple, competing priorities and tight deadlines in a fast-paced environment.
• Dealing with global clients and their unique needs and expectations.
• Working with a wide range of businesses and adapting to their specific requirements.
• Keeping up with the latest trends and best practices in digital advertising and marketing.
• Navigating Amazon's large and complex organizational structure.

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• This role is similar to an Advertising Account Manager or Digital Marketing Specialist, but with a stronger focus on customer success and account optimization.
• Unlike other roles, this position requires a high level of customer interaction and account management skills, as well as a deep understanding of Amazon's advertising products and platforms.
• Career progression in this role may lead to senior specialist or manager positions within the Advertiser Success Team or related teams, as well as opportunities to work on high-impact projects and gain exposure to various aspects of Amazon's business.

ASSUMPTION: Candidates should carefully consider their career goals and how this role aligns with their long-term aspirations before applying.

📝 Sample Projects

• Developing and implementing a comprehensive onboarding program for new Advertisers to set them up for success.
• Creating and optimizing campaigns for existing Advertisers to meet their business goals and KPIs.
• Analyzing campaign performance data to identify trends, make data-driven recommendations, and optimize campaigns for better results.
• Collaborating with internal teams to develop and implement solutions for Advertiser issues and improve advertiser experience.
• Identifying opportunities to improve Amazon's advertising products based on customer feedback, data analysis, and competitive product gaps.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of ownership required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall Advertiser Success Team and Amazon's broader advertising strategy?
• What are the most significant challenges facing Advertisers today, and how does this role help address them?
• How does Amazon support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
• How does this role collaborate with other teams, such as Sales, Marketing, and Product Management, to drive success for Advertisers?
• What are the most important qualities and skills for someone to succeed in this role, and how does Amazon assess these qualities during the interview process?

ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs website.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research Amazon's company culture and leadership principles to ensure a strong cultural fit.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.