Adult Marketing Lead

📌 Core Information

🔹 Job Title: Adult Marketing Lead

🔹 Company: GSK

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Pharmaceutical Manufacturing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership in marketing the Adult product portfolio to create new businesses and enhance franchise value.
• Management of the portfolio life cycle from strategic planning to tactical activities planning and implementation across key accounts and channels.
• Critical launches management over the next 3 years.
• Demand analysis and forecasting accuracy processes management.
• Marketing team management, field teams interaction, and key stakeholders engagement.
• Collaboration with Commercial Channel directors and Marketing head to provide input into strategic direction.
• Driving leadership and winning mindset across teams, building GSK reputation with external stakeholders.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple teams and functions.

📋 Key Responsibilities

✅ Co-create brand strategy and integrated campaigns with global vaccines and regional teams.

✅ Orchestrate all activities across channels and key accounts to ensure end-to-end brand management.

✅ Ensure achievement of profitability targets for the brands by implementing marketing plans to drive uptake of the GSK adult portfolio with proper budget management across channels.

✅ Manage forecasting process for defined portfolio or assets. Develop brand Long Range Forecast taking into considering market development opportunities.

✅ Engage with EE and Key groups to ensure deep insight and respond to HCP needs.

✅ Collaborate with local medical and field teams to support HCP advocacy programmes.

✅ Be responsible to search business opportunities demonstrating growth mindset and vision of 1-3 years.

✅ Feed Global and regional teams regarding HCP, competitor and market insights.

✅ Robust understanding of local reimbursement and access structures. Close collaboration with medical and Market Access teams to ensure timely access to GSK medicines and vaccines.

✅ In collaboration with Market Access and medical teams to develop clear differentiated brand access strategy and value proposition.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a strong understanding of the pharmaceutical industry and local market dynamics.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, pharmacy, or medicine.

Experience: Minimum 8-10 years’ experience in marketing/commercial roles.

Required Skills:

• Expertise in understanding account needs and campaign development.
• Expertise in strategic marketing competencies.
• Proficient in analytics and performance management.
• Capable of working across boundaries and functional areas.
• Good communication skills.
• Competent in working in multicultural environments.
• Highly resilient and agile.
• Mid-size people management capabilities.

Preferred Skills:

• Post-graduation in commercial-related areas.

ASSUMPTION: Candidates with a strong background in pharmaceutical marketing and a proven track record of driving brand success are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $100,000 and $150,000 per year, based on industry standards for similar roles in Vietnam. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Competitive benefits package.
• Opportunities for professional development and growth.
• Health, dental, and vision insurance.
• Retirement savings plans.
• Employee assistance programs.

Working Hours: Full-time position with standard working hours (Monday to Friday, 8:00 AM to 5:00 PM) with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: GSK is a global biopharma company focused on preventing and treating disease through vaccines, specialty, and general medicines. They operate in the pharmaceutical manufacturing industry.

Company Size: GSK is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the organization.

Founded: GSK was founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham. The company has a rich history and a strong global presence.

Company Description:

• GSK is a science-led global healthcare company with a mission to unite science, technology, and talent to get ahead of disease together.
• The company focuses on four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology.
• GSK is committed to preventing and treating disease, investing in new technologies, and creating a positive impact on the health of billions of people worldwide.

Company Specialties:

• Pharmaceutical products and vaccines.
• Innovative medicines and treatments.
• Global healthcare solutions.

Company Website: http://www.gsk.com

ASSUMPTION: GSK's focus on innovation, global impact, and employee development makes it an attractive employer in the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.

Reporting Structure: The Adult Marketing Lead reports directly to the Commercial Channel Director and works closely with the Marketing Head and other functional leads.

Work Arrangement: This is an on-site role based in Ho Chi Minh City, Vietnam, with occasional flexibility for remote work as needed.

Growth Opportunities:

• Potential career progression into more senior marketing or commercial leadership roles within GSK.
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
• Exposure to a diverse range of stakeholders and functional areas, fostering personal and professional development.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on GSK's business and the broader pharmaceutical industry.

🌍 Location & Work Environment

Office Type: GSK's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 79 New Oxford Street, London, England WC1A 1DG, GB; 5 Crescent Drive, Philadelphia, Pennsylvania PA 19112, US; Gunnesl Wood Road, Stevenage, England SG1 2, GB; and other global locations.

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage and a growing economy.
• The city offers a mix of traditional and modern attractions, with a wide range of dining, entertainment, and recreational options.
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round.

Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: Ho Chi Minh City offers a dynamic and engaging work environment, with a diverse range of cultural and recreational opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-depth interviews with cross-functional stakeholders.
• Final interview with the Commercial Channel Director.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management capabilities.
• Cross-functional collaboration and stakeholder engagement.
• Industry knowledge and market insights.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the pharmaceutical industry and GSK's business.
• Prepare examples of your strategic marketing achievements and how they align with GSK's objectives.

ATS Keywords: Marketing strategy, brand management, portfolio life cycle, tactical planning, cross-functional collaboration, stakeholder engagement, market development, business growth, leadership, team management, analytics, performance management, multicultural environments.

ASSUMPTION: GSK's interview process is designed to assess candidates' strategic thinking, leadership, and cross-functional collaboration skills, as well as their understanding of the pharmaceutical industry and GSK's business.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot).
• Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics).
• Data analytics and visualization tools (e.g., Tableau, Power BI).
• Project management software (e.g., Asana, Trello).

ASSUMPTION: GSK uses a range of marketing, data analytics, and project management tools to support its marketing efforts and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Patient focus.
• Transparency.
• Respect.
• Integrity.
• Innovation.

Work Style:

• Collaborative and inclusive.
• Data-driven and analytical.
• Agile and adaptable.
• Results-oriented and accountable.

Self-Assessment Questions:

• How do you demonstrate GSK's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: GSK values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and accountability.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities.
• Operating in a dynamic and evolving market landscape.
• Balancing short-term tactical needs with long-term strategic goals.
• Adapting to changes in the regulatory environment and market access dynamics.

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as the ability to work effectively across multiple teams and functions.

📈 Similar Roles Comparison

• This role is unique in its focus on the Adult product portfolio and critical launches over the next 3 years.
• Similar roles in the pharmaceutical industry may have a broader or more narrow focus, depending on the company's portfolio and market position.
• Career progression in this role may lead to more senior marketing or commercial leadership positions within GSK or other pharmaceutical companies.

ASSUMPTION: This role offers a unique opportunity to drive business growth and innovation in the Adult product portfolio, with potential for significant impact on GSK's overall success.

📝 Sample Projects

• Developing and executing a strategic marketing plan for a new product launch in the Adult portfolio.
• Conducting market research and analysis to identify business development opportunities in the Adult portfolio.
• Collaborating with cross-functional teams to optimize brand access and reimbursement strategies for the Adult portfolio.

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Adult Marketing Lead role.

❓ Key Questions to Ask During Interview

• Can you describe the key priorities for this role in the first 90 days?
• How does this role collaborate with the Commercial Channel directors and Marketing head to provide input into strategic direction?
• What are the most significant challenges facing the Adult portfolio in the next 3 years, and how can this role address them?
• How does GSK support the professional development and growth of its marketing leaders?
• What is the work environment and culture like in the Ho Chi Minh City office?

ASSUMPTION: These questions demonstrate your interest in the role's strategic priorities, cross-functional collaboration, and professional development opportunities, as well as your understanding of the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your strategic marketing achievements and how they align with GSK's objectives.
• Follow up with GSK's recruitment team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.