Advancement Marketing Specialist

📌 Core Information

🔹 Job Title: Advancement Marketing Specialist

🔹 Company: Bethel Church of Redding

🔹 Location: Redding, California, United States

🔹 Job Type: On-site

🔹 Category: Religious Institutions

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing and communication campaigns for donor engagement.
• Overseeing brand messaging and marketing strategies to promote Bethel’s vision locally and internationally.
• Working closely with various department heads to ensure alignment and promote advancement growth.
• Executing brand awareness and donor partnership efforts as part of Bethel’s broader movement.

ASSUMPTION: The role requires an individual deeply familiar with religious and community-based marketing, due to Bethel’s focus on spiritual growth and community engagement.

📋 Key Responsibilities

✅ Plan and execute integrated marketing campaigns for donor engagement.

✅ Develop brand messaging and marketing strategies.

✅ Cultivate relationships with new and current donors.

✅ Collaborate with the management team for strategic planning.

✅ Oversee public relations activities and campaign development.

ASSUMPTION: Responsibilities involve interfacing with high-level internal and external stakeholders, necessitating strong communication skills and strategic acumen.

🎯 Required Qualifications

Education: BA/BS degree in marketing, communications, business administration, or a related field, or equivalent experience.

Experience: Minimum of 2 years of relevant experience, preferably in a nonprofit or a religious institution setting.

Required Skills:

• Strong written and verbal communication skills.
• Excellent problem-solving and project management skills.
• Proficiency in digital marketing trends and social media platforms.

Preferred Skills:

• Experience with the Storybrand model.
• Familiarity with Content Management Systems and Email Service Platforms.

ASSUMPTION: Given the religious aspect, candidates with a background or strong affinity for theological or community-centered work may be preferred.

💰 Compensation & Benefits

Salary Range: $50,000 to $65,000 annually

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (403b, IRA) with matching
• Free Bethel.TV Equip Plan and conference access
• Free staff lunches and discounts on Bethel merchandise
• PTO including vacation, sick leave, and other leaves

Working Hours: 40 hours per week

ASSUMPTION: The competitive benefits package is aimed at retaining talent who are invested in the mission and enjoy a community-oriented work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Religious Institutions, focused on spiritual community contributions.

Company Size: 501-1,000 employees, indicating a medium-sized organization with substantial opportunities for collaboration.

Founded: 1952, with a rich history in community building and revival initiatives.

Company Description:

• Passionate about spiritual growth and community impact.
• Focused on worship and the presence of God.
• Engaged in regional and global revival efforts.

Company Specialties:

• Worship
• Revival
• Miracles and Heavily Impacted Community Services.

Company Website: https://www.bethel.com/

ASSUMPTION: The institution likely values candidates who align with their spiritual and community mission, fostering a familial and deeply connected culture.

📊 Role Analysis

Career Level: Mid-level position suitable for candidates with a couple of years of experience in marketing.

Reporting Structure: Reports directly to the Marketing Manager, with collaborative work across departments.

Work Arrangement: On-site, facilitating close team collaboration and engagement with community activities.

Growth Opportunities:

• Expand skills in nonprofit marketing within a religious context.
• Engage with strategic branding and long-term community projects.
• Contribute to global and local revival initiatives.

ASSUMPTION: Growth may involve deeper involvement in leadership roles within the advancement or broader marketing departments.

🌍 Location & Work Environment

Office Type: Professional yet communal environment reflecting both business and worship spaces.

Office Location(s): 933 College View Dr and 936 Twin View Blvd, Redding, CA.

Geographic Context:

• Located in a region known for its natural beauty and community-centric lifestyle.
• Proximity to revival and religious events, enhancing personal and professional growth.
• Access to resources and impactful community networks.

Work Schedule: Standard 40-hour workweek with periodic engagements in community events.

ASSUMPTION: The on-site requirement likely fosters a strong sense of community and personal interaction, crucial for the spiritual element of the institution.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR/Recruitment teams.
• Interview with the Marketing Manager.
• Panel interview with departmental heads.

Key Assessment Areas:

• Alignment with Bethel's values and mission.
• Demonstrated marketing and communication skills.
• Ability to navigate a faith-oriented environment professionally.

Application Tips:

• Highlight experience in nonprofit or faith-based marketing environments.
• Showcase adaptability and proficiency in digital marketing tools.
• Demonstrate a deep understanding of community engagement strategies.

ATS Keywords: Marketing, Donor Engagement, Bethel, Revival, Community Outreach, Branding, Public Relations

ASSUMPTION: A strong alignment with the company’s mission and ethos will likely be a significant factor in the selection process.

🛠️ Tools & Technologies

• Social Media Platforms
• Project Management Software (e.g., Coschedule & Flow)
• Email Service Platforms (e.g., Mailchimp, HubSpot)

ASSUMPTION: Candidates should be prepared to highlight technical proficiencies, particularly in digital marketing tools that align with the church's outreach goals.

👔 Cultural Fit Considerations

Company Values:

• Community and family-centric environment.
• Emphasis on spiritual growth and revival.
• Commitment to service and religious outreach.

Work Style:

• Collaborative and team-focused.
• Proactive engagement with community events and initiatives.
• Balance between spiritual and professional growth.

Self-Assessment Questions:

• Do I align with Bethel's spiritual and community-focused mission?
• Can I thrive in a role that requires both creativity and strategic oversight?
• Am I comfortable with active involvement in religious activities as part of my professional role?

ASSUMPTION: Aligning with Bethel's cultural and religious values will be critical for job satisfaction and personal fulfillment within this role.

⚠️ Potential Challenges

• Integrating creative marketing solutions within a traditional religious framework.
• Navigating community expectations versus organizational goals.
• Balancing spiritual commitments and professional responsibilities.
• Managing multiple projects with tight deadlines while maintaining quality.

ASSUMPTION: The unique blend of religious, community, and professional marketing might pose challenges for individuals with limited experience in faith-based organizations.

📈 Similar Roles Comparison

• Comparatively more involvement in spiritual activities than standard marketing roles.
• Greater emphasis on personal alignment with the organizational mission.
• Potentially higher creative freedom in aligning marketing strategies with religious narratives.

ASSUMPTION: Candidates with experience in nonprofit or community-centric organizations will have a better ability to contextualize the role's unique demands.

📝 Sample Projects

• Developing a multi-channel campaign for donor engagement.
• Organizing community events to increase awareness of Bethel's programs.
• Creating content for social media that aligns with Bethel's spiritual themes.

ASSUMPTION: Projects are likely collaborative, requiring input from various departments to achieve alignment with Bethel’s vision.

❓ Key Questions to Ask During Interview

• How does the advancement team collaborate with other departments?
• What are the key metrics for success in this role?
• How frequently are team members expected to participate in community events?
• In what ways can employees contribute to Bethel's mission beyond their job roles?
• Can you provide examples of successful past campaigns?

ASSUMPTION: Insightful questions will help candidates understand the depth of Bethel's mission and where they can best contribute their skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Bethel Church website.
• Prepare a tailored cover letter explaining your alignment with Bethel's mission.
• Ensure your resume highlights relevant experience in marketing and religious contexts.
• Be ready to discuss your creative process and previous campaign successes during interviews.
• Follow up with the HR team to express continued interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.