📌 Core Information
🔹 Job Title: Advertising Coordinator & Influencer Manager
🔹 Company: Interactive Brokers
🔹 Location: Greenwich, CT
🔹 Job Type: Hybrid (3 days in office / 2 days remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing digital advertising campaigns to drive lead generation and account conversions.
- Collaborating with content and compliance teams to create compliant ad copy, landing pages, and creatives tailored for financial audiences.
- Planning and creating engaging short-form and long-form content (videos, infographics, blog posts) focused on investing, trading, personal finance, and financial literacy.
- Identifying and developing strategic partnerships for influencer-led campaigns, including educational content collaborations and affiliate marketing programs.
- Monitoring and analyzing KPIs to provide data-driven insights and recommendations.
ASSUMPTION: This role requires a strong background in digital advertising, influencer marketing, and compliance within the financial sector. The ideal candidate will have experience running data-driven advertising campaigns and cultivating partnerships with finance-focused influencers.
📋 Key Responsibilities
✅ Develop, execute, and optimize digital advertising campaigns on Google Ads and financial media platforms to drive lead generation and account conversions.
✅ Collaborate with content and compliance teams to create compliant ad copy, landing pages, and creatives tailored for financial audiences.
✅ Plan and create engaging short-form and long-form content (videos, infographics, blog posts) focused on investing, trading, personal finance, and financial literacy.
✅ Identify and develop strategic partnerships for influencer-led campaigns, including educational content collaborations and affiliate marketing programs.
✅ Monitor and analyze KPIs such as CPA and ROI, providing data-driven insights and recommendations.
✅ Optimize ad spending to maximize lead quality and customer acquisition in a highly regulated industry.
✅ Ensure influencers adhere to compliance guidelines, including proper financial disclosures and disclaimers.
✅ Maintain an influencer database and monitor competitor partnerships in the financial space.
✅ Stay ahead of financial trends, social media algorithms, and emerging influencer marketing tactics.
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to manage multiple projects and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: 3+ years of experience in digital advertising, influencer marketing, or performance marketing within the financial services sector.
Required Skills:
- Strong knowledge of financial topics, including but not limited to stocks, ETFs, options, futures, and funds.
- Proficiency in video editing and social media management tools.
- Expertise in Google Ads and Google Measurements.
- Strong understanding of finance-related compliance requirements (e.g., FINRA and SEC regulations for financial marketing).
- Excellent analytical skills with experience using Google Analytics, Meltwater, or similar tools.
- Strong relationship-building skills with finance-focused influencers and content creators.
- Ability to manage multiple projects, meet tight deadlines, and stay updated on finance industry trends.
Preferred Skills:
- Experience working with financial influencers or content creators.
- Fluency in multiple languages.
ASSUMPTION: Candidates with a proven track record in digital advertising, influencer marketing, and compliance within the financial sector are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on experience and industry standards for the role and location)
Benefits:
- Competitive salary, annual performance-based bonus, and stock grant
- Retirement plan 401(k) with a competitive company match
- Excellent health and wellness benefits, including medical, dental, and vision benefits, and a company-paid medical healthcare premium
- Wellness screenings and assessments, health coaches, and counseling services through an Employee Assistance Program (EAP)
- Paid time off and a generous parental leave policy
- Daily company lunch allowance provided, and a fully stocked kitchen with healthy options for breakfast and snack
- Corporate events, including team outings, dinners, volunteer activities, and company sports teams
- Education reimbursement and learning opportunities
- Modern offices with multi-monitor setups
Working Hours: Full-time, 40 hours per week, with flexible hours and the option to work remotely 2 days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Interactive Brokers operates in the competitive and dynamic financial services industry, offering global electronic brokerage services around the clock on stocks, options, futures, currencies, bonds, and funds to clients in over 200 countries and territories.
Company Size: Interactive Brokers has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Interactive Brokers was founded in 1977, with a history of innovation and client commitment in the financial services industry.
Company Description:
- Interactive Brokers Group, Inc. (Nasdaq: IBKR) is a global financial services company headquartered in Greenwich, CT, USA, with offices in over 15 countries.
- The company has been at the forefront of financial innovation for over four decades, known for its cutting-edge technology and client commitment.
- Interactive Brokers affiliates provide global electronic brokerage services around the clock on stocks, options, futures, currencies, bonds, and funds to clients in over 200 countries and territories.
Company Specialties:
- Brokerage
- Technology
- Advanced Technology
- ESG
- FinTech
- Breadth of product and low costs
Company Website: https://ibkr.com/lnpr
ASSUMPTION: Interactive Brokers is a well-established company with a strong reputation in the financial services industry, offering a range of products and services to clients worldwide.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to leverage their skills in digital advertising, influencer marketing, and compliance within the financial services industry.
Reporting Structure: The Advertising Coordinator & Influencer Manager will report directly to the Head of Marketing and work closely with the content and compliance teams.
Work Arrangement: This is a hybrid role, with 3 days in the office and 2 days remote, offering flexibility and a balance between on-site collaboration and remote work.
Growth Opportunities:
- As Interactive Brokers continues to expand its global presence, there may be opportunities for the right candidate to grow within the marketing department or explore other areas of the business.
- The company offers education reimbursement and learning opportunities, encouraging employees to develop their skills and advance their careers.
ASSUMPTION: This role offers the opportunity to work in a dynamic and growing industry, with potential for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Interactive Brokers' headquarters is located in Greenwich, CT, with modern offices featuring multi-monitor setups to support employee productivity.
Office Location(s): 2 Pickwick Plaza, Greenwich, CT 06830, US
Geographic Context:
- Greenwich, CT, is a suburban town located in Fairfield County, approximately 30 miles northeast of New York City.
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and outdoor recreation.
- Greenwich is home to a diverse and skilled workforce, with a strong presence of financial services and technology companies.
Work Schedule: The work schedule for this role is full-time, with flexible hours and the option to work remotely 2 days per week.
ASSUMPTION: The location and work environment at Interactive Brokers offer a balance between urban and suburban living, with access to cultural attractions and a skilled workforce.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital advertising and influencer marketing expertise
- Financial knowledge and compliance understanding
- Analytical and problem-solving skills
- Communication and collaboration skills
Application Tips:
- Highlight your relevant experience in digital advertising, influencer marketing, and compliance within the financial services sector.
- Tailor your resume and cover letter to emphasize your skills and experience related to the key responsibilities and required qualifications for this role.
- Prepare examples of your work, such as successful advertising campaigns or influencer partnerships, to showcase during the interview.
ATS Keywords: Digital advertising, influencer marketing, financial services, compliance, Google Ads, Google Analytics, marketing campaigns, content creation, partnership development
ASSUMPTION: The application process for this role is designed to assess the candidate's relevant experience, skills, and cultural fit with Interactive Brokers.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Meltwater
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital advertising and influencer marketing.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven
- Results-oriented
- Team-focused
- Adaptable
- Compliant
Self-Assessment Questions:
- How do you ensure that your marketing efforts align with Interactive Brokers' commitment to client-centricity and compliance?
- Describe a time when you had to adapt your marketing strategy due to changes in the financial industry or market trends.
- How do you approach building and maintaining relationships with financial influencers and content creators?
ASSUMPTION: Interactive Brokers values a work environment that is data-driven, results-oriented, team-focused, adaptable, and compliant, with a strong commitment to client-centricity.
⚠️ Potential Challenges
- Working in a highly regulated industry, such as financial services, requires a strong understanding of and adherence to compliance guidelines.
- Managing influencer partnerships and ensuring proper financial disclosures can be challenging and time-consuming.
- Keeping up with the latest trends and algorithms in digital advertising and social media platforms requires continuous learning and adaptation.
- Balancing on-site collaboration and remote work may present unique challenges in communication and time management.
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong knowledge of the financial services industry, excellent communication skills, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role differs from other marketing roles in the financial services industry in its focus on digital advertising and influencer marketing, requiring a unique blend of skills and experience.
- Interactive Brokers' commitment to innovation and technology sets it apart from other financial services companies, offering opportunities for growth and professional development.
- Career paths in digital advertising and influencer marketing within the financial services industry may vary depending on the company's size, structure, and growth trajectory.
ASSUMPTION: This role offers a unique opportunity to leverage digital advertising and influencer marketing skills within the financial services industry, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to drive lead generation and account conversions for Interactive Brokers' global expansion into a new market.
- Creating engaging and educational content for Interactive Brokers' social media channels, featuring finance-focused influencers and industry experts.
- Managing and optimizing an influencer marketing campaign, including proper financial disclosures and tracking KPIs to maximize ROI.
ASSUMPTION: These sample projects illustrate the key responsibilities and required qualifications for the Advertising Coordinator & Influencer Manager role at Interactive Brokers.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Interactive Brokers support the professional development and growth of its marketing employees?
- Can you provide examples of successful influencer marketing campaigns at Interactive Brokers, and what made them effective?
- How does Interactive Brokers balance innovation and compliance in its marketing efforts?
- What are the most challenging aspects of working in a hybrid role, and how does Interactive Brokers support its employees in managing this work arrangement?
ASSUMPTION: Asking these questions during the interview will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/ibkr/jobs/7946615002
- Tailor your resume and cover letter to highlight your relevant experience in digital advertising, influencer marketing, and compliance within the financial services sector.
- Prepare examples of your work, such as successful advertising campaigns or influencer partnerships, to showcase during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
