📌 Core Information
🔹 Job Title: Advisor, Marketing
🔹 Company: Desjardins
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-time, Temporary (12 months)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Telecommuting not specified)
🚀 Job Overview
Key aspects of this role include:
- Developing and updating products/services to meet member/client needs
- Analyzing market needs and implementing marketing strategies
- Serving as a resource person to clients and partners, advising on development projects
- Recommending solutions to improve or optimize standards, policies, and programs
- Leading development projects, initiatives, and activities, and diagnosing issues to determine target outcomes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent interpersonal savvy to coordinate with various stakeholders.
📋 Key Responsibilities
✅ Develop and update products and services to meet member/client needs
✅ Analyze market needs and develop and implement product and service marketing strategies
✅ Serve as a resource person to clients and partners, advising and assisting them on important development projects and interventions
✅ Recommend solutions to improve or optimize standards, policies, and programs
✅ Lead development projects, initiatives, and activities, and diagnose issues, challenges, and needs to determine target outcomes
✅ Develop and help implement objectives, solutions, and action plans
✅ Analyze data, conduct studies, make recommendations, and write summaries
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and stakeholder management, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: A minimum of four years of relevant experience
Required Skills:
- Marketing strategy development and implementation
- Data analysis and interpretation
- Project management and coordination
- Interpersonal savvy and stakeholder engagement
- Problem-solving and analytical skills
- Client relations and business development
- Product development and improvement
Preferred Skills:
- Bilingualism (French and English)
- Experience in the financial industry
ASSUMPTION: While a Bachelor's degree and four years of experience are required, other combinations of qualifications and relevant experience may be considered.
💰 Compensation & Benefits
Salary Range: Competitive salary (not specified, but typical for a mid-level marketing role in Canada)
Benefits:
- Annual bonus
- 4 weeks of flexible vacation
- Defined benefit pension plan
- Group insurance, including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
Working Hours: Full-time (37.5 hours/week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on market data for similar roles in Canada. Benefits are subject to eligibility criteria.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. Desjardins is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world.
Company Size: 10,001+ employees. As a large organization, Desjardins offers diverse opportunities and resources for employees.
Founded: 1900. Desjardins has a long history and established reputation in the financial industry.
Company Description:
- Desjardins Group offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.
- Ranked among the world's strongest banks, Desjardins has strong capital ratios and credit ratings.
- Named one of Canada's Best Employers by Forbes magazine and Mediacorp.
Company Specialties:
Company Website: https://www.desjardins.com/
ASSUMPTION: Desjardins is a well-established financial institution with a strong focus on member and client needs.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking, data analysis, and stakeholder management skills.
Reporting Structure: The role reports to the Marketing Director or a similar position.
Work Arrangement: On-site, with potential for flexible scheduling and telecommuting (not specified).
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expansion of responsibilities based on performance and organizational needs
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and professional development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment in a high-rise building.
Office Location(s): 1, Complexe Desjardins, Montréal
Geographic Context:
- Montréal is a multicultural city with a vibrant arts and culture scene.
- The Complexe Desjardins location offers easy access to public transportation and nearby amenities.
- Montréal has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Standard full-time hours, with potential for flexible scheduling (not specified).
ASSUMPTION: The work environment is likely professional and collaborative, with opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Marketing strategy development and implementation
- Interpersonal savvy and stakeholder management
- Cultural fit and alignment with Desjardins' values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of your marketing strategy development and implementation
- Demonstrate your ability to work collaboratively with various stakeholders
ATS Keywords: Marketing strategy, data analysis, project management, stakeholder engagement, problem-solving, client relations, product development, business development
ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and initiatives the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Member-centricity
- Integrity
- Expertise
- Innovation
- Cooperation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on member/client needs
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate member-centricity in your marketing strategies?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you collaborate effectively with stakeholders from different backgrounds and areas of expertise?
ASSUMPTION: Desjardins values candidates who align with their member-centric culture and demonstrate strong interpersonal skills and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with day-to-day tactical tasks
- Adapting to changes in the market and organizational priorities
- Working with diverse stakeholders, each with their own objectives and expectations
ASSUMPTION: The role may present challenges related to project management, stakeholder engagement, and adaptability to change.
📈 Similar Roles Comparison
- Compared to other marketing advisor roles, this position may have a stronger focus on data analysis and strategic planning.
- In the banking industry, marketing roles often require a strong understanding of financial products and services.
- Career progression may involve moving into senior marketing roles or specializing in a specific area of marketing within the organization.
ASSUMPTION: This role may differ from similar positions in other industries or organizations, with a unique focus on the financial services sector.
📝 Sample Projects
- Developing a marketing campaign to promote a new financial product or service
- Conducting market research to identify trends and opportunities in the financial services industry
- Analyzing customer data to segment the market and tailor marketing strategies
ASSUMPTION: Sample projects may vary depending on the specific needs of the organization and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does this role support Desjardins' overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Desjardins support the professional development of its marketing employees?
- What is the typical career path for someone in this role?
- How does this role collaborate with other departments and teams within Desjardins?
ASSUMPTION: Interview questions should focus on understanding the role's strategic importance, career growth opportunities, and collaboration with other teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of your marketing strategy development and implementation
- Demonstrate your ability to work collaboratively with various stakeholders
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
