Advisor, Marketing

📌 Core Information

🔹 Job Title: Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for products and services
• Analyzing market data and providing recommendations to improve organizational standards and policies
• Leading development projects, initiatives, and activities
• Diagnosing issues, challenges, and needs to determine target outcomes
• Developing and helping implement objectives, solutions, and action plans

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and project management. The ideal candidate will be comfortable working with data, communicating effectively, and collaborating with stakeholders.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for products and services to meet client needs

✅ Analyze market data and provide recommendations to improve organizational standards and policies

✅ Lead development projects, initiatives, and activities

✅ Diagnose issues, challenges, and needs to determine target outcomes

✅ Develop and help implement objectives, solutions, and action plans

✅ Conduct studies, make recommendations, and write summaries

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management. The successful candidate will be able to balance these responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of four years of relevant experience

Required Skills:

• Marketing strategy development
• Analytical skills
• Communication skills (bilingual: French and English)
• Project management
• Stakeholder engagement
• Problem-solving
• Data analysis

Preferred Skills:

• Experience in the financial services industry
• Knowledge of the Desjardins Group

ASSUMPTION: Given the nature of the role, strong communication skills in both French and English are essential. Relevant experience in the financial services industry would be an asset.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - CAD 90,000 per year (Estimated, based on industry standards for a Marketing Advisor role with 2-5 years of experience)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time (37.5 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Advisor role with 2-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world.

Company Size: 10,001+ employees. As a large organization, Desjardins offers a wide range of career opportunities and benefits.

Founded: 1900. Desjardins has a long history and a strong reputation in the Canadian financial services industry.

Company Description:

• Desjardins Group offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms, and subsidiaries across Canada.
• Ranked among the world's strongest banks, Desjardins has some of the highest capital ratios and credit ratings in the industry.
• Named one of Canada's Best Employers by Forbes magazine and Mediacorp.

Company Specialties:

• Services financiers

Company Website: http://www.desjardins.com/fr/bienvenue.jsp

ASSUMPTION: Desjardins Group is a well-established and respected financial institution with a strong focus on cooperative values and community involvement.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, data analysis, and project management skills.

Reporting Structure: This role reports to the Manager, Marketing.

Work Arrangement: Hybrid. The role requires on-site work at the Desjardins offices in Montréal or Lévis, with the possibility of remote work.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion of responsibilities based on performance and organizational needs
• Access to professional development and training opportunities

ASSUMPTION: As a mid-level role within a large organization, this position offers opportunities for career growth and development based on performance and organizational needs.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires on-site work at the Desjardins offices in Montréal or Lévis, with the possibility of remote work.

Office Location(s): 1, Complexe Desjardins, Montréal and 100, rue des Commandeurs, Lévis

Geographic Context:

• Montréal is a vibrant, multicultural city with a rich history and a thriving arts scene.
• Lévis is a city located across the St. Lawrence River from Québec City, offering a mix of urban and rural living.
• Both locations offer a high quality of life, with access to excellent education, healthcare, and recreational facilities.

Work Schedule: Full-time (37.5 hours per week), with flexible work arrangements available

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Communication skills (both written and verbal)
• Analytical skills
• Problem-solving abilities
• Cultural fit with Desjardins Group

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your ability to analyze data and develop strategic marketing plans
• Showcase your communication skills and ability to work effectively with stakeholders

ATS Keywords: Marketing strategy, data analysis, project management, stakeholder engagement, problem-solving, bilingual communication

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., SPSS, R, Python)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Cooperation

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have strong communication skills in both French and English?
• Are you comfortable working with data and conducting analysis to inform marketing strategies?
• Do you thrive in a collaborative work environment and enjoy working with stakeholders?

ASSUMPTION: Desjardins Group values diversity and inclusion, and candidates who demonstrate a strong fit with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with stakeholders who have varying levels of knowledge and expertise in marketing
• Adapting to changes in the market and organizational priorities
• Balancing on-site and remote work effectively

ASSUMPTION: The hybrid work arrangement may present challenges in terms of communication and collaboration, but it also offers flexibility and a better work-life balance.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less strategic responsibility than the Marketing Advisor role
• Marketing Manager: Oversees the marketing team and has more responsibility for strategic planning and budgeting than the Marketing Advisor role
• Career progression: The Marketing Advisor role offers opportunities for growth into senior marketing roles within the organization

ASSUMPTION: The Marketing Advisor role is a mid-level position that offers opportunities for career growth and development based on performance and organizational needs.

📝 Sample Projects

• Developing a marketing strategy for a new financial product or service
• Conducting market research to identify trends and opportunities in the financial services industry
• Managing a marketing campaign to promote an existing product or service

ASSUMPTION: The sample projects provided are representative of the types of tasks and responsibilities that may be required in this role, but the specific projects may vary based on organizational needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and teams within the organization?
• What opportunities are there for professional development and growth within the marketing department?
• How does Desjardins Group support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching Desjardins Group and practicing your communication skills
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.